Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Starzplay Arabia

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: On-site

🔹 Category: Entertainment Providers

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing social media strategies for STARZPLAY Masala
• Managing various social media accounts and engaging with followers
• Supporting live clipping during cricket matches
• Handling push notifications and newsletters related to cricket
• Managing promotional plans for TVCs and assisting in performance marketing efforts

ASSUMPTION: This role requires a strong understanding of cricket and a passion for entertainment, as well as excellent communication and creative skills.

📋 Key Responsibilities

✅ Design and implement social media strategy for STARZPLAY Masala handles

✅ Manage STARZPLAY Masala YouTube, Facebook, Twitter, and Instagram accounts for South Asian audience living in MENA

✅ Manage social media calendar, ideate, and liaise with the Creative Team on content creation

✅ Communicate with followers and respond to non-customer service related comments in a timely manner

✅ Support live clipping team to clip matches live (during matches)

✅ Manage CLM calendar for all cricket-related push notifications and newsletters

✅ Write copy and create briefs for the Creative Team to execute for push notifications and newsletters

✅ Manage promo plans for TVCs as per Marketing Calendar

✅ Own the delivery of video and static creatives for performance marketing by liaising with the Creative Team

✅ Create any and all copy related to ad captions, landing page copy, in-app event copy etc.

✅ Assist in updating weekly and monthly reports

ASSUMPTION: This role requires a high level of multitasking, organization, and attention to detail, as well as the ability to work well under pressure during live matches.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or relevant field (preferred)

Experience: 2-5 years of experience in marketing, with a focus on social media management and content creation

Required Skills:

• Experience using social media management tools (Emplifi, Hootsuite, etc.)
• Excellent creative copywriting skills in English and major Desi languages (Primarily Urdu/Hindi)
• Ability to write creative briefs and deliver engaging content
• Extensive knowledge of all social media platforms
• Well organized and able to manage a social media calendar

Preferred Skills:

• Experience in a startup environment
• Ability to manage multiple stakeholders

ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio of creative work may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: PKR 80,000 - 120,000 per month (Estimated based on industry standards for experience level and location)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses

Working Hours: Full-time (40 hours per week), with potential overtime or adjusted work hours for live matches

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Starzplay Arabia operates in the entertainment industry, focusing on subscription video on demand (SVOD) services. The MENA region and Pakistan have a growing demand for streaming services, presenting a competitive market for the company.

Company Size: Starzplay Arabia has 51-200 employees, providing a mid-sized company environment where applicants can expect a structured yet dynamic work culture.

Founded: Starzplay Arabia was founded in 2014, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Starzplay Arabia is the leading SVOD service in the Middle East, North Africa, and Pakistan
• The platform offers a premium mix of Hollywood blockbusters, exclusive original productions, Arabic series, popular Turkish dramas, live sports, and family-friendly programming
• Starzplay Arabia has strategic partnerships with major global studios and provides top-tier Turkish content through collaborations with MADD TV, TRT, and ATV
• The platform delivers high-quality streaming in HD and 4K on various devices and supports offline viewing through its user-friendly apps

Company Specialties:

• Changing the home entertainment experience

Company Website: STARZPLAY.com

ASSUMPTION: Starzplay Arabia's focus on providing a premium entertainment experience sets it apart in the competitive streaming market, offering applicants a unique opportunity to contribute to its growth and success.

📊 Role Analysis

Career Level: The Marketing Executive role is an intermediate-level position, offering opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager, working closely with the Creative Team and other departments to ensure consistent branding and messaging across all marketing channels.

Work Arrangement: This is an on-site position, with potential overtime or adjusted work hours for live matches. The role may require working on weekends or evenings to support live events.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional regions or content categories
• Opportunities to work on high-profile marketing campaigns and events

ASSUMPTION: The Marketing Executive role offers a unique opportunity for career growth and development within the dynamic and expanding entertainment industry.

🌍 Location & Work Environment

Office Type: Starzplay Arabia's Lahore office is located in a modern, multi-story building with a professional work environment.

Office Location(s): 4th Floor, Vogue Towers, 15 MM Alam Rd, Block C2 Gulberg III, Lahore, Punjab, Pakistan

Geographic Context:

• Lahore is the second-largest city in Pakistan and serves as a major cultural, economic, and educational hub
• The city is known for its rich history, vibrant arts scene, and diverse culinary offerings
• Lahore's strategic location in Punjab province provides easy access to major transportation networks and nearby cities

Work Schedule: The Marketing Executive role follows a standard Monday-Friday workweek, with potential overtime or adjusted work hours for live matches.

ASSUMPTION: Lahore's vibrant cultural scene and strategic location offer Marketing Executives a unique blend of professional opportunities and personal enrichment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the STARZPLAY careers portal
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager and a member of the Marketing Team
• Final interview with the Head of Marketing or another senior executive
• Background check and reference verification

Key Assessment Areas:

• Candidates' understanding of cricket and entertainment trends
• Candidates' creative writing and communication skills
• Candidates' ability to manage multiple tasks and prioritize workloads
• Candidates' cultural fit with the STARZPLAY team and brand

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your creative writing and social media management work in your portfolio
• Prepare for interview questions related to cricket, entertainment trends, and your ability to manage multiple tasks
• Research STARZPLAY's brand and company culture to demonstrate your fit with the organization

ATS Keywords: Social Media Management, Cricket, Entertainment, Marketing Strategy, Content Creation, Creative Copywriting, Performance Marketing, Cricket Knowledge, Cricket Fans, Cricket Trends, Cricket News

ASSUMPTION: The STARZPLAY hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's brand and values.

🛠️ Tools & Technologies

• Social media management tools (Emplifi, Hootsuite, etc.)
• Creative design software (Adobe Creative Suite, Canva, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Facebook Insights, etc.)

ASSUMPTION: The Marketing Executive role requires proficiency in various social media management, creative design, project management, and analytics tools to effectively execute marketing campaigns and measure their success.

👔 Cultural Fit Considerations

Company Values:

• Passion for entertainment and storytelling
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on creativity and innovation
• Collaborative and supportive team culture
• Flexibility and adaptability to changing priorities and deadlines

Self-Assessment Questions:

• Do you have a deep understanding of cricket and a passion for entertainment?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you thrive in a collaborative, supportive team culture that values creativity and innovation?

ASSUMPTION: STARZPLAY's company culture emphasizes passion, innovation, collaboration, and a customer-centric approach, making it an ideal fit for candidates who share these values and work styles.

⚠️ Potential Challenges

• Managing multiple social media accounts and engaging with followers in real-time during live matches
• Balancing creative and analytical responsibilities while working under tight deadlines
• Adapting to changing marketing strategies and priorities in a fast-paced, dynamic work environment
• Working overtime or adjusted work hours for live matches, which may impact personal schedules

ASSUMPTION: The Marketing Executive role presents unique challenges related to managing multiple social media accounts, balancing creative and analytical responsibilities, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of cricket and a passion for entertainment
• While the role focuses on the South Asian audience, it is part of a larger regional marketing team, offering opportunities for collaboration and learning from colleagues working with other audiences
• Career progression in this role may lead to senior marketing positions within the company or related industries

ASSUMPTION: The Marketing Executive role at STARZPLAY offers unique opportunities for career growth and development within the dynamic and expanding entertainment industry, with a focus on cricket and entertainment trends.

📝 Sample Projects

• Creating and executing a social media campaign for a major cricket match or tournament
• Developing and implementing a push notification strategy to engage users during live matches
• Managing a promotional plan for a new TVC or marketing campaign, including coordinating with external vendors and stakeholders

ASSUMPTION: The Marketing Executive role at STARZPLAY offers a wide range of projects and campaigns, allowing candidates to gain experience in various aspects of marketing and develop their skills in a dynamic and engaging work environment.

❓ Key Questions to Ask During Interview

• How does STARZPLAY differentiate itself from other streaming services in the region?
• What are the key priorities for the Marketing Team in the next 6-12 months?
• How does STARZPLAY support the professional development and growth of its marketing team members?
• What is the typical career path for a Marketing Executive at STARZPLAY?
• How does STARZPLAY balance the need for creativity and innovation with the need for data-driven decision-making?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative writing and social media management work
• Research STARZPLAY's brand and company culture to demonstrate your fit with the organization
• Follow up with the STARZPLAY HR department one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.