📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Minor International
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing brand visibility and driving engagement through online and offline channels
- Developing and executing marketing campaigns for rooms, dining, and seasonal promotions
- Managing social media platforms and creating engaging, brand-aligned content
- Monitoring and optimizing digital marketing performance
- Collaborating with influencers, planning events, and maintaining brand standards
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through strategic marketing initiatives.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns for rooms, dining, and seasonal promotions
✅ Manage the hotel’s social media platforms with engaging, brand-aligned content
✅ Plan and coordinate photo/video shoots, influencer collaborations, and media engagements
✅ Monitor and optimize digital marketing performance (SEO, PPC, email marketing, and website traffic)
✅ Prepare marketing materials such as flyers, presentations, and in-house signage
✅ Maintain brand standards across all internal and external communications
✅ Assist in event planning, activations, and PR initiatives
✅ Monitor competitor activity and contribute ideas to enhance our positioning
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Hospitality, or a related field
Experience: 2-4 years of marketing experience in the hospitality or lifestyle industry
Required Skills:
- Strong content creation skills (visual and written); knowledge of design tools (Canva/Adobe Creative Suite) is an advantage
- Familiarity with digital platforms (Google Ads, Meta Business Suite, Mailchimp, etc.)
- Fluency in English
- Creative, organized, and results-oriented with a passion for hospitality
Preferred Skills:
- Experience with SEO and PPC campaigns
- Knowledge of the local market and consumer trends
ASSUMPTION: Candidates with experience in hospitality marketing and familiarity with digital marketing tools will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AED 12,000 - 18,000 per month ( Industry standard for a Marketing Executive with 2-4 years of experience in Dubai )
Benefits:
- Medical insurance
- Discounted hotel stays and F&B outlets
- Performance-based bonuses
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits may vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury and upscale hotels and resorts
Company Size: 10,001+ employees, providing a large network of opportunities for growth and collaboration
Founded: 1960, with a rich history and established brand presence in the industry
Company Description:
- Minor International operates over 560 hotels and resorts across six continents
- The company offers a diverse portfolio of F&B businesses and luxury transportation services
- Minor Hotels is committed to building stronger brands, fostering lasting partnerships, and driving business success
Company Specialties:
- Luxury and upscale hotel brands (Anantara, Tivoli, Avani, nhow)
- Related hospitality businesses (luxury residences, private jets, restaurants and bars, spa and wellness, river cruises and rail journeys)
Company Website: http://www.minorhotels.com
ASSUMPTION: Minor International's extensive global presence and diverse portfolio provide opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: The Marketing Executive will report directly to the Director of Marketing and work closely with other marketing and sales teams
Work Arrangement: On-site, with occasional remote work for events and collaborations
Growth Opportunities:
- Advancement within the marketing department (e.g., Senior Marketing Executive, Marketing Manager)
- Expansion into related roles within the hospitality industry (e.g., Sales & Marketing Manager, Revenue Manager)
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: Upscale hotel and apartment complex, offering a modern and luxurious work environment
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for tourism, hospitality, and business
- The hotel is located near Dubai Media City and Sheikh Zayed Road, providing easy access to key business districts
- The property offers stunning panoramic views of the city and Arabian Gulf
Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events and promotions
ASSUMPTION: The hotel's prime location and luxurious work environment provide a unique and attractive setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Director of Marketing and other relevant stakeholders
- Final interview or assessment with the General Manager
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Familiarity with digital marketing tools and platforms
- Understanding of the local market and consumer trends
- Communication and presentation skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Demonstrate your understanding of the local market and consumer trends in your cover letter
ATS Keywords: Marketing, Content Creation, Social Media Management, Digital Marketing, SEO, PPC, Email Marketing, Event Planning, Brand Management, Influencer Collaboration, Photo/Video Shoot Coordination, Competitor Analysis, Hospitality, Luxury Hotels, Dubai
ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Canva or Adobe Creative Suite for design and content creation
- Google Ads, Meta Business Suite, and Mailchimp for digital marketing
- SEO and PPC tools (e.g., SEMrush, Google Analytics, Google Ads Manager)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Integrity
- Respect
- Excellence
Work Style:
- Creative and innovative
- Results-oriented and data-driven
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Minor International's core values, particularly 'Passion for Growth'?
- How do you approach balancing creativity and data-driven decision-making in your marketing strategies?
- Describe your experience working in a collaborative, team-focused environment and how you contribute to a positive work culture.
ASSUMPTION: Candidates who demonstrate a strong fit with Minor International's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Balancing the creative and analytical aspects of the role
- Adapting to the unique cultural and linguistic diversity of the UAE market
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on digital marketing and social media management compared to traditional marketing roles
- In the hospitality industry, marketing roles often require a strong understanding of the local market and consumer trends
- Career progression may involve moving into related roles within the hospitality industry, such as Sales & Marketing Manager or Revenue Manager
ASSUMPTION: This role offers a unique blend of digital marketing and hospitality-specific skills, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening in Dubai
- Analyzing competitor activity and identifying opportunities to differentiate the hotel's marketing strategy
- Collaborating with influencers to create engaging content that showcases the hotel's unique features and amenities
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the hotel and the Minor International portfolio?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most challenging aspects of marketing the hotel in the Dubai market, and how has the company addressed these challenges?
- How does the company foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Demonstrate your understanding of the local market and consumer trends in your cover letter
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
