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Marketing Executive

Pasta Evangelists
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Pasta Evangelists

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 1, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading brand and communications activities to support high-impact, multi-channel campaigns
  • Collaborating with cross-functional teams to enhance customer engagement and drive business growth
  • Developing and executing strategies for social media, comms & CRM, community brand management, campaign support, and influencer marketing
  • Creating engaging content and copy for various channels, including social media, email campaigns, and events
  • Analyzing performance and optimizing strategies based on insights and trends

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams to bring the brand to life.

πŸ“‹ Key Responsibilities

βœ… Own and deliver a Brand Communications Plan/Strategy for 2025, ensuring we put out one cohesive message across all of our channels

βœ… Write sharp, engaging copy for social media, email campaigns, events, and more

βœ… Work closely with the team to ensure all communication is on-brand, consistent, and impactful

βœ… Lead the creation of weekly newsletters, product launches, and CRM campaigns

βœ… Begin laying the groundwork for automation and CRM flows, with a view to scale these as app downloads reach critical mass

βœ… Develop new reporting and insights around CRM performance, including Daily Active Users (DAU), Monthly Active Users (MAU), open/click-through rates, and engagement across customer segments

βœ… Collaborate with tech and product teams to ensure CRM activity aligns with broader app engagement goals and customer journey milestones

βœ… Identify personalisation opportunities and test segmentation strategies to increase relevance and retention

βœ… Develop and lead a considered social media strategy, grounded in performance insights, trend research, and platform best practices

βœ… Work with our Content Creator to produce high-performing, on-brand content across key platforms including Instagram, TikTok, and LinkedIn

βœ… Oversee community management, ensuring timely, thoughtful engagement with our audience across all channels

βœ… Capture and brief content opportunities across the business β€” from the kitchen to events β€” ensuring our channels reflect the energy and personality of the brand

βœ… Support restaurant launches and campaigns with local marketing

βœ… Be visible and hands-on at events, pop-ups, and activations

βœ… Find creative ways to grow awareness and footfall

βœ… Contribute to wider brand and restaurant marketing campaigns

βœ… Help with shoots, new product launches, and creative brainstorms

βœ… Manage influencer outreach and campaign delivery

βœ… Build genuine relationships with creators aligned to our brand

βœ… Track results and optimise approach

ASSUMPTION: This role requires a hands-on, creative approach to marketing, with a strong focus on both strategic planning and day-to-day execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-3 years of experience in Marketing, ideally with a focus on social media, email marketing, and content creation

Required Skills:

  • Excellent communication skills, both written and on-camera
  • Strong analytical and imaginative thinking
  • Highly organised and adaptable
  • Passionate about food, brand building, and community engagement
  • Familiarity with CRM/email marketing platforms (Klaviyo, Mailchimp, or similar) is a plus

Preferred Skills:

  • Fluency in Italian or another European language
  • Experience in the food and beverage industry
  • Knowledge of the local London market

ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (based on experience and qualifications)

Benefits:

  • Competitive salary to attract best talent
  • Join a dynamic, fast-moving, and diverse team
  • Discount at our counter and restaurant in Harrods
  • Regular team socials and pasta tastings
  • Free Pasta Evangelists products
  • Referral bonus scheme
  • Cycle to work scheme
  • 25 days of paid annual leave (plus bank holidays)

Working Hours: Full-time, Monday to Friday, with occasional weekend and evening work as required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role with 2-3 years of experience in the London area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Food and Beverage Services

Company Size: 201-500 employees

Founded: 2016

Company Description:

  • Pasta Evangelists is the UK's original fresh pasta company, specialising in recipe kits, takeaway, pasta making classes, and more
  • Founded in 2016, the company has grown to employ over 195 people and has a strong online presence with over 14,000 followers on LinkedIn
  • The company is known for its high-quality, artisanal pasta and commitment to fresh, authentic ingredients

Company Specialties:

  • Artisanal pasta
  • Fresh food
  • Home delivery
  • Artisanal food
  • Online food ordering

Company Website: https://pastaevangelists.com/

ASSUMPTION: Pasta Evangelists is a well-established company in the fresh pasta market, with a strong focus on quality and authenticity.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and development

Reporting Structure: Reports directly to the Marketing & Brand Director

Work Arrangement: Full-time, on-site position based in London, with occasional remote work as required

Growth Opportunities:

  • Potential to take on more responsibility and advance within the marketing team
  • Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
  • Chance to work on high-impact campaigns and make a significant contribution to the company's growth

ASSUMPTION: This role offers a unique opportunity for a motivated marketing professional to make a real impact in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 14 Bonhill St, London, England EC2A 4BX, GB

Geographic Context:

  • London is a vibrant, multicultural city with a thriving food and beverage scene
  • The office is located in the Shoreditch area, known for its creative and tech industries
  • The area offers easy access to public transportation, shops, restaurants, and cultural attractions

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with occasional weekend and evening work as required

ASSUMPTION: The office environment at Pasta Evangelists is collaborative and supportive, with a strong emphasis on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • In-person interview with the Marketing & Brand Director and a member of the marketing team
  • Final interview with the CEO or another senior member of the leadership team

Key Assessment Areas:

  • Communication and presentation skills
  • Creativity and strategic thinking
  • Analytical and problem-solving skills
  • Adaptability and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Showcase your understanding of the Pasta Evangelists brand and its unique selling points
  • Prepare examples of your previous marketing campaigns and their outcomes
  • Be ready to discuss your ideas for growing the Pasta Evangelists brand and engaging its audience

ATS Keywords: Marketing, Social Media, Email Marketing, Content Creation, Brand Management, Community Engagement, Campaign Support, Influencer Marketing, Analytical Skills, Creative Thinking, Communication Skills, Organizational Skills, Adaptability, Customer Engagement, Trend Research, Performance Insights

ASSUMPTION: The application process at Pasta Evangelists is designed to assess your skills and cultural fit, with a focus on your ability to contribute to the company's growth and success.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, LinkedIn)
  • CRM/email marketing platforms (Klaviyo, Mailchimp, or similar)
  • Project management tools (Asana, Trello, or similar)
  • Design and content creation tools (Canva, Adobe Creative Suite, or similar)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned quickly by a motivated and adaptable candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for pasta
  • Craftsmanship
  • Community
  • Innovation
  • Quality

Work Style:

  • Collaborative and supportive
  • Fast-paced and dynamic
  • Creative and innovative
  • Results-driven

Self-Assessment Questions:

  • Do you share Pasta Evangelists' passion for pasta and commitment to quality?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have a creative approach to marketing and a strong desire to learn and grow?

ASSUMPTION: Pasta Evangelists values a strong cultural fit, with a focus on passion, creativity, and collaboration.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to changes in strategy and priorities
  • Balancing creative and analytical thinking
  • Working with a diverse range of stakeholders, including internal teams and external partners

ASSUMPTION: These challenges can be overcome by a motivated and adaptable candidate with strong communication and organizational skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a hands-on approach to campaign execution and community engagement
  • Pasta Evangelists is a unique brand with a strong focus on authenticity and craftsmanship, which may appeal to candidates with a passion for food and a creative approach to marketing
  • This role offers the opportunity to work on high-impact campaigns and make a significant contribution to the company's growth and success

ASSUMPTION: This role is well-suited to a creative, adaptable marketing professional with a strong interest in the food and beverage industry.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new pasta recipe kit
  • Creating engaging content for a weekly newsletter, including product launches, events, and customer testimonials
  • Managing influencer outreach and campaign delivery for a seasonal promotion

ASSUMPTION: These sample projects are designed to showcase the creative and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing team in the next 6-12 months?
  • How does Pasta Evangelists approach collaboration and teamwork within the marketing department and across the company?
  • What opportunities are there for growth and development within the marketing team?
  • How does Pasta Evangelists measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
  • What is the company's approach to work-life balance, and how does it support its employees' well-being?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and approach to employee development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your previous marketing campaigns and their outcomes
  • Be ready to discuss your ideas for growing the Pasta Evangelists brand and engaging its audience
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.