Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: S&P Global

🔹 Location: Gurgaon, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaign execution across various channels
• Managing CRM data and ensuring data privacy compliance
• Assisting in event planning and logistics
• Generating reports and analyzing marketing performance metrics
• Providing administrative support to the marketing team

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

📋 Key Responsibilities

✅ Campaign Management: Support the execution of email campaigns, including list building, A/B testing, deployment, and performance analysis using tools like HubSpot or Pardot.

✅ CRM Management: Manage and maintain CRM data (e.g., Salesforce), ensuring accuracy, segmentation, lead enrichment, and compliance with data privacy standards (e.g., GDPR).

✅ Campaign Coordination: Assist in the planning, setup, and execution of integrated marketing campaigns across email, digital, social media, and paid channels.

✅ Reporting & Analysis: Create and maintain dashboards and reports to track campaign performance, marketing KPIs, and lead lifecycle metrics. Deliver insights to optimize marketing activities.

✅ Event Planning: Assist with the logistics and planning for in-house and 3rd party events and trade shows, including venue research and liaison, invitations, registrations, branding, and scheduling.

✅ Project Management: Create and maintain marketing calendars, schedules, and project plans to ensure the timely delivery of campaigns and initiatives.

✅ Administrative Support: Provide administrative support to the marketing team, including scheduling meetings, organizing files, and managing communication with internal and external stakeholders.

✅ Process Improvement: Contribute ideas and suggestions for process improvements and efficiency enhancements within the marketing function.

ASSUMPTION: The role requires a proactive approach to multitasking and prioritizing workloads to meet deadlines and ensure the smooth execution of marketing campaigns and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-4 years of experience in a B2B marketing operations role or similar capacity.

Required Skills:

• Strong organizational skills with the ability to manage multiple tasks simultaneously and meet deadlines
• Excellent attention to detail and accuracy in work
• Proficiency in Microsoft Office and/or Google Workspace suite
• Familiarity with marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (preferably Salesforce)
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret data and draw actionable insights
• Ability to work collaboratively in a team environment and build relationships with colleagues across departments
• Proactive attitude with a willingness to learn and take on new challenges
• Adaptability and flexibility in a fast-paced and changing environment

Preferred Skills:

• Fluency in English
• Experience with event planning and logistics
• Knowledge of data privacy standards (e.g., GDPR)

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in understanding the specific needs and context of this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 8,00,000 per annum (Estimated based on industry standards for a Marketing Executive with 2-4 years of experience in Gurgaon, India)

Benefits:

• Health & Wellness: Health care coverage designed for the mind and body
• Flexible Downtime: Generous time off helps keep you energized for your time on
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive with 2-4 years of experience in Gurgaon, India. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights 🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global) with a significant presence in Gurgaon, India

Founded: 1860 (as McGraw-Hill Companies, Inc.)

Company Description:

• S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making
• The company operates in various sectors, including financial services, energy, commodities, and automotive markets
• S&P Global is known for its credit ratings, competitive benchmarking, and data-driven analytics services
• The company's divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and S&P Global Sustainable1

Company Specialties:

• Analytics
• Credit ratings
• Finance
• Energy & commodities information
• Intelligence
• Commodities
• Benchmarks
• Portfolio and enterprise risk solutions
• ESG and Sustainable Finance

Company Website: www.spglobal.com

ASSUMPTION: S&P Global's extensive experience and global presence provide a stable and supportive work environment for employees. The company's diverse range of services and industries offer ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Professional (2-5 years of experience)

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: On-site with flexible working hours and remote work options available

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into related fields, such as market research or data analysis
• Potential international assignments based on the company's global presence

ASSUMPTION: The Marketing Executive role offers a clear career path for growth and development within the marketing function. With S&P Global's extensive service offerings and global presence, there are ample opportunities for employees to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with collaborative workspaces and meeting rooms

Office Location(s): 55 Water Street, New York, NY 10041, US (Global Headquarters) and Gurgaon, Haryana, India (Significant presence)

Geographic Context:

• Gurgaon, Haryana, India is a major tech hub and a significant employment center for multinational corporations
• The city offers a mix of urban and suburban living options, with easy access to major transportation networks
• Gurgaon is known for its high-quality infrastructure, including schools, hospitals, and shopping centers

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options available

ASSUMPTION: Gurgaon, Haryana, India, offers a dynamic and vibrant work environment for professionals, with a strong focus on technology and innovation. The city's high-quality infrastructure and diverse living options make it an attractive location for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and/or team members
• Background and reference checks
• Final offer and onboarding

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Technical skills related to marketing automation platforms and CRM systems
• Understanding of the financial services industry and relevant market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the financial services industry and S&P Global's services
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Show enthusiasm for the role and the company's mission

ATS Keywords: Marketing Operations, B2B Marketing, CRM Management, Data Management, Email Campaigns, Marketing Automation, Event Planning, Reporting, Project Management, Process Improvement, Financial Services Industry

ASSUMPTION: The application process for this role may vary based on the specific needs and preferences of the hiring manager and the HR department. It is essential to monitor the company's careers portal and follow up on your application status as needed.

🛠️ Tools & Technologies

• HubSpot or Pardot (marketing automation platforms)
• Salesforce (CRM system)
• Microsoft Office and/or Google Workspace suite
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Data analysis and visualization tools (e.g., Excel, Power BI, or Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and the hiring manager's preferences. It is essential to inquire about the required tools and technologies during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Client Focus

Work Style:

• Results-driven and performance-oriented
• Team-focused and collaborative
• Adaptable and responsive to change
• Analytical and data-driven
• Client-centric and customer-focused

Self-Assessment Questions:

• How do your personal values align with S&P Global's company values?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
• How do you approach prioritizing multiple tasks and meeting deadlines in a fast-paced work environment?

ASSUMPTION: S&P Global's company culture emphasizes integrity, expertise, innovation, collaboration, and client focus. Candidates who demonstrate a strong fit with these values and work style preferences are more likely to succeed in the role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and priorities
• Working with diverse teams and stakeholders across different departments and time zones
• Ensuring data privacy and compliance with relevant regulations
• Keeping up-to-date with industry trends and best practices in marketing automation and CRM management

ASSUMPTION: The Marketing Executive role may present unique challenges related to the fast-paced nature of the marketing industry, the need for adaptability, and the importance of data privacy and compliance. Candidates should be prepared to address these challenges proactively and effectively.

📈 Similar Roles Comparison

• Marketing Coordinator vs. Marketing Executive: A Marketing Coordinator role may focus more on administrative tasks and event planning, while a Marketing Executive role involves strategic decision-making and campaign management
• Marketing Specialist vs. Marketing Executive: A Marketing Specialist role may concentrate on specific marketing channels or tactics, while a Marketing Executive role oversees the entire marketing function and coordinates cross-channel campaigns
• Marketing Manager vs. Marketing Executive: A Marketing Manager role may involve more strategic planning and budgeting, while a Marketing Executive role focuses on day-to-day campaign execution and team management

ASSUMPTION: The Marketing Executive role offers a unique blend of strategic planning, tactical execution, and team management responsibilities. Candidates should be prepared to balance these aspects effectively and adapt their skills and experiences accordingly.

📝 Sample Projects

• Planning and executing a successful email marketing campaign, including list building, A/B testing, deployment, and performance analysis
• Managing a CRM database to ensure data accuracy, segmentation, lead enrichment, and compliance with data privacy standards
• Coordinating an in-house event or trade show, including venue research and liaison, invitations, registrations, branding, and scheduling
• Developing and maintaining marketing calendars, schedules, and project plans to ensure the timely delivery of campaigns and initiatives

ASSUMPTION: The Marketing Executive role offers a diverse range of projects and initiatives, allowing candidates to develop and demonstrate their skills in various aspects of marketing operations and campaign management.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to manage multiple marketing campaigns simultaneously, and how did you prioritize your workload?
• How do you approach data-driven decision-making in marketing, and can you provide an example of a successful campaign you've managed using data insights?
• Can you describe a situation where you had to adapt to a significant change in marketing strategy or priorities, and how did you handle it?
• How do you ensure the accuracy and compliance of CRM data, and can you provide an example of a process you've implemented to maintain data quality?
• How do you approach collaboration and communication with internal and external stakeholders, and can you provide an example of a successful cross-functional project you've managed?

ASSUMPTION: The interview process for the Marketing Executive role may focus on the candidate's problem-solving skills, adaptability, and cultural fit. It is essential to prepare thoughtful and insightful responses to these questions to demonstrate your qualifications and enthusiasm for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Show enthusiasm for the role and the company's mission
• Follow up on your application status as needed, and be prepared to provide additional information or clarification during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.