Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, and implementing marketing campaigns for events
• Collaborating with the marketing manager to ensure campaigns align with strategic business objectives
• Monitoring and analyzing campaign performance to drive revenues and pursue new opportunities
• Working with data and insights teams to capture relevant data and ensure data governance
• Managing and optimizing product websites and marketing collateral

ASSUMPTION: This role requires a strong focus on real-time performance and ROI, with a deadline and target-driven approach.

📋 Key Responsibilities

✅ Develop and implement excellent marketing campaigns for events in line with strategic objectives

✅ Monitor and optimize outbound campaigns and product websites using marketing technologies

✅ Analyze campaign performance and provide timely reports to drive revenues and pursue new opportunities

✅ Collaborate with internal teams to ensure data governance and data management policies are adhered to

✅ Manage and format external files for import into the Informa database

✅ Ensure all marketing collateral, email marketing, website content, and digital marketing adhere to brand guidelines and agreed standards

ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent

Experience: 2-5 years of experience in marketing, with a focus on campaign management and data analysis

Required Skills:

• Experience with email marketing or marketing automation technology (e.g., Eloqua)
• Experience with CMS platforms (e.g., Adobe Experience Manager)
• Experience with databases and data selection/management software
• Database development and growth, including segmentation and advanced targeting
• Experience in marketing analytics and reporting platforms (e.g., Adobe Analytics)
• Knowledge of digital marketing practices (PPC, SEO, and online advertising)
• Excellent verbal and written communication skills in English

Preferred Skills:

• Experience managing social media channels, scheduling, listening, and analysis
• Experience with multivariate or AB testing practices
• Formal business/marketing higher education qualification
• Verbal and written communication skills in additional languages

ASSUMPTION: Candidates should have a strong analytical mindset and be focused on real-time performance and ROI.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 15,000 - 25,000 TRY per month, depending on experience and qualifications. This is an estimate based on industry standards for marketing executives in Istanbul.

Benefits:

• Time Out: Take up to four days per year to volunteer, plus a day off for your birthday!
• ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most working remotely part-time
• Company-funded private medical insurance
• Opportunity to develop your career with bespoke training and learning, and on-demand access to thousands of courses on LinkedIn Learning
• Great community: A welcoming culture, Walk the World charity day, and active colleague-run diversity and inclusion networks

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.

Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and many more.
• Informa is committed to creating a fantastic, inclusive community where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and brands, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression within the company.

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager.

Work Arrangement: This is a hybrid role, with employees working on-site for two days a week and remotely for the remaining three days.

Growth Opportunities:

• Internal job moves and promotions within the marketing department or other business units
• Bespoke training and learning opportunities, with on-demand access to thousands of courses on LinkedIn Learning
• Collaboration with international teams and the chance to work on global projects

ASSUMPTION: Informa Group Plc. offers numerous opportunities for career growth and development, with a strong focus on internal mobility and training.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s Istanbul office is located in the Nida Kule Levent building, offering a modern and collaborative work environment.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is known for its rich history, vibrant culture, and diverse industries
• Istanbul is a major hub for business, finance, and tourism in the region

Work Schedule: Standard working hours are from Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work

ASSUMPTION: Istanbul offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the marketing manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Analytical and problem-solving skills
• Campaign management and data analysis experience
• Communication and collaboration skills
• Alignment with company values and cultural fit
• Technical proficiency with marketing technologies and tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the company, its values, and the specific requirements of the role
• Provide examples of your campaign management and data analysis experience
• Showcase your ability to work collaboratively and effectively manage multiple projects
• Follow up with the hiring manager or HR department after your interview to express your interest in the role

ATS Keywords: Marketing Executive, Campaign Management, Data Analysis, Marketing Technologies, Digital Marketing, A/B Testing, Collaboration, Marketing Analytics, CMS, Email Marketing

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your visibility to recruiters.

🛠️ Tools & Technologies

• Email marketing or marketing automation technology (e.g., Eloqua)
• CMS platforms (e.g., Adobe Experience Manager)
• Databases and data selection/management software
• Marketing analytics and reporting platforms (e.g., Adobe Analytics)
• Digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the business unit or project.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve shared goals and drive results
• Expertise: Leveraging our collective knowledge and experience to deliver exceptional outcomes
• Innovation: Embracing change and continuously improving our products, services, and processes
• Integrity: Acting with honesty, transparency, and accountability in all our interactions
• Customer Focus: Understanding and meeting the needs of our customers to deliver exceptional experiences

Work Style:

• Fast-paced and dynamic, with a focus on delivering results and driving growth
• Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Flexible and adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do I align with Informa's values, particularly in terms of collaboration, expertise, and customer focus?
• Am I comfortable working in a fast-paced, dynamic environment with a strong focus on results and growth?
• Do I have the necessary analytical and problem-solving skills to succeed in this role?
• Am I able to work effectively in a collaborative, team-based environment?
• Do I have the required technical proficiency with marketing technologies and tools?

ASSUMPTION: Informa Group Plc. values candidates who align with their core values and are comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for performance
• The company's large size and diverse range of business units may present challenges in terms of navigating internal politics and building relationships across teams
• The hybrid work arrangement may require additional self-motivation and time management skills to balance remote and on-site work effectively
• The role may involve working with external vendors and partners, requiring strong communication and project management skills to ensure successful collaboration

ASSUMPTION: Informa Group Plc. offers numerous opportunities for career growth and development, but candidates should be prepared to navigate the challenges that come with working in a large, dynamic organization.

📈 Similar Roles Comparison

• Marketing Manager: This role is a step below the Marketing Manager level, with a focus on campaign management and data analysis rather than strategic planning and team leadership
• Marketing Coordinator: This role is a step above the Marketing Coordinator level, with more responsibility for campaign management, data analysis, and team collaboration
• Digital Marketing Specialist: This role focuses more on digital marketing channels and tactics, while the Marketing Executive role is more broadly focused on campaign management and data analysis across all marketing channels

ASSUMPTION: Informa Group Plc. offers a range of marketing roles with varying levels of responsibility, focus, and career progression opportunities.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive event registrations and increase brand awareness
• Analyzing campaign performance data to optimize outbound campaigns and maximize ROI
• Managing and optimizing a product website to improve user experience and drive conversions
• Collaborating with internal teams to create and distribute marketing collateral, ensuring adherence to brand guidelines and agreed standards
• Working with external vendors to manage and format external files for import into the Informa database

ASSUMPTION: Informa Group Plc. offers a range of marketing projects with varying levels of responsibility, focus, and career progression opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing team members and stakeholders within the organization?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for professional development and growth within the marketing department or other business units?
• How does Informa support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: Informa Group Plc. values candidates who ask insightful questions and demonstrate a strong interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on campaign management, data analysis, and marketing technologies
• Prepare examples of your campaign management and data analysis experience, demonstrating your ability to work collaboratively and effectively manage multiple projects
• Follow up with the hiring manager or HR department after your interview to express your interest in the role and ask any remaining questions
• If selected, complete the background check process and await the offer extension

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.