📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: AccorHotel
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating engaging digital content across various platforms
- Driving organic and paid campaigns to enhance social media presence and online reach
- Managing and growing the hotel's database, providing monthly performance reports
- Collaborating with the Director of Sales & Marketing on Public Relations strategies
- Offering guidance on digital marketing strategies, SEO, and relevant analytics
ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and content creation. The ideal candidate will be proactive, creative, and data-driven.
📋 Key Responsibilities
✅ Create and curate engaging, impactful content across our platforms
✅ Drive both organic and paid campaigns, enhancing our social media presence and online reach
✅ Offer guidance on digital marketing strategies, SEO, social media marketing, and relevant analytics
✅ Craft persuasive monthly e-newsletters and internal materials that support all departments
✅ Manage and grow the hotel’s database, ensuring its continued success while providing monthly performance reports
✅ Collaborate with the Director of Sales & Marketing in managing Public Relations, with a special focus on bringing your creative ideas to life
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing, social media management, or a related role
Required Skills:
- Proficient in major social media platforms and social media management tools
- Strong knowledge of UX and website design
- Strong analytical skills
- Knowledge of Adobe Suites, Canva, CapCut, HTML, and other social media applications
- Excellent verbal and written communication skills
Preferred Skills:
- Experience with CRM software
- Familiarity with the hospitality industry
ASSUMPTION: Candidates with experience in hospitality or related industries may have an advantage in this role. However, a strong understanding of digital marketing and relevant tools is essential.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (Based on industry standards for a Marketing Executive with 2-5 years of experience in Sydney)
Benefits:
- Career mobility opportunities within Accor's international hotel group
- Global perks in hotels and Accor partners
- Fun, supportive, and collaborative working environment
- Diversity & inclusion commitment
Working Hours: Full-time position, typically 40 hours per week. Flexible hours may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Sydney area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global leader in the hospitality industry, operating in over 90 countries with more than 5,000 properties across 45 brands.
Company Size: Accor has over 10,000 employees worldwide. As a large company, Accor offers numerous opportunities for career growth and development.
Founded: Accor was founded in 1967 and has since grown into a multinational corporation.
Company Description:
- Accor is committed to providing exceptional hospitality experiences for guests worldwide
- The company offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, catering to diverse customer needs
- Accor is dedicated to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all
Company Specialties:
- Hospitality and catering
- Hotel management
- Luxury and upscale hotels
- Midscale and economy hotels
- Residences and vacation ownership
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's large size and global presence offer numerous opportunities for career growth and development. However, the company's structure may also present more competition for internal promotions.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Executive with 2-5 years of experience, seeking to grow their career in digital marketing and hospitality.
Reporting Structure: The Marketing Executive will report directly to the Director of Sales & Marketing.
Work Arrangement: This is an on-site, full-time position. However, flexible work arrangements may be available.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role within Accor
- Expanding into other areas of marketing or management within the hospitality industry
- Opportunities to work in different countries and gain international experience
ASSUMPTION: With Accor's extensive global presence, there are numerous opportunities for career growth and development within the company and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: The Marketing Executive will be based at the Novotel Sydney Darling Square hotel.
Office Location(s): 200 Sussex Street, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The Novotel Sydney Darling Square is centrally located in the heart of Darling Harbour
- The hotel is close to public transportation, shopping, dining, and entertainment options
Work Schedule: The Marketing Executive will work a standard full-time schedule, with the possibility of flexible hours or remote work arrangements.
ASSUMPTION: The Novotel Sydney Darling Square offers a vibrant and dynamic work environment, with easy access to the city's amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the Director of Sales & Marketing
- Final interview with the General Manager or another senior leader
Key Assessment Areas:
- Digital marketing and social media expertise
- Content creation and storytelling skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Accor's values
Application Tips:
- Highlight your relevant experience and achievements in digital marketing and social media management
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of your content creation and marketing campaigns to discuss during the interview
- Research Accor and the Novotel Sydney Darling Square to demonstrate your interest and understanding of the company and property
ATS Keywords: Digital marketing, social media management, content creation, SEO, analytics, hospitality, hotel marketing, CRM, Adobe Suites, Canva, CapCut, HTML
ASSUMPTION: Accor's application process may vary depending on the specific role and location. However, the company typically follows a structured interview process to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Suites (Photoshop, Illustrator, Premiere Pro)
- Canva
- CapCut
- HTML
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The Marketing Executive will be expected to have proficiency in relevant digital marketing tools and platforms. The specific tools used may vary depending on the company's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
Self-Assessment Questions:
- How do you embody Accor's values in your daily work?
- Can you provide an example of a time when you used data to inform a marketing decision?
- How do you approach collaboration and teamwork in a marketing context?
ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can contribute to a positive and supportive work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing creative and analytical tasks, requiring strong multitasking skills
- Working in a fast-paced and dynamic hospitality environment
ASSUMPTION: The Marketing Executive role at Accor presents unique challenges and opportunities for growth and development in digital marketing and hospitality.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on social media management and content creation
- In the hospitality industry, marketing roles often involve a blend of creative and analytical tasks, with a focus on driving revenue and guest satisfaction
- Career progression in marketing may involve moving into management or specializing in a specific area, such as digital marketing or brand management
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on social media and content creation sets it apart in the hospitality industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a hotel event or special offer
- Creating engaging and informative content for the hotel's website and blog, optimized for SEO
- Analyzing and reporting on the performance of marketing campaigns, using tools like Google Analytics
- Collaborating with the sales team to create targeted email marketing campaigns for specific customer segments
ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities required of the Marketing Executive role at Accor.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the hotel and Accor?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Accor support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Accor approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Accor careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content creation and marketing campaigns to discuss during the interview
- Research Accor and the Novotel Sydney Darling Square to demonstrate your interest and understanding of the company and property
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
