Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Minor International

🔹 Location: Abu Dhabi, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Hospitality - Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a brand ambassador for Anantara, understanding and communicating its business strategy and positioning.
• Collaborating with various teams to ensure timely execution of marketing campaigns and projects.
• Maintaining and improving the hotel library of collaterals (printed and digital).
• Supporting the development of new client contacts and maintaining detailed information on the database.
• Achieving personal performance objectives and contributing to the overall success of the hotel's marketing efforts.

ASSUMPTION: This role requires a strong understanding of luxury hospitality and marketing principles. Previous experience in luxury hotels is an advantage but not a requirement.

📋 Key Responsibilities

✅ Brand Ambassador: Ensure full understanding of the Anantara brand strategy and effectively articulate its positioning in the marketplace.

✅ Market Research & Awareness: Maintain up-to-date knowledge of Anantara's product and service offerings, competitors, and industry trends.

✅ Media Relations: Assist in presenting hotel information in various media outlets and publications, and circulate media references to relevant internal parties.

✅ Marketing Project Support: Contribute to marketing or public relations-focused projects and coordinate logistics for events and roadshows.

✅ Client Management: Support the development of new client contacts and maintain detailed information on the database.

✅ Performance Tracking: Achieve personal performance objectives, maintain accurate management status reporting, and practice effective cost control.

✅ Communication & Collaboration: Liaise effectively with operational colleagues, maintain clear communication with team members, and provide excellent service to guests and clients.

ASSUMPTION: This role requires strong organizational, negotiation, and communication skills, as well as a passion for excellent service.

🎯 Required Qualifications

Education: Degree in Marketing or a relevant field.

Experience: Previous experience in luxury hotels is an advantage but not required.

Required Skills:

• Excellent communication skills in English.
• Strong organizational and negotiation skills.
• Brand development, PR, and marketing skills.
• Proficiency in using databases and campaign coordination tools.
• Ability to work effectively in a team and maintain clear communication.

Preferred Skills:

• Fluency in additional languages, particularly Arabic or other languages relevant to the region.
• Experience in luxury hospitality or a related industry.
• Proven track record in achieving marketing objectives and driving results.

ASSUMPTION: Candidates with a degree in Marketing or a related field and relevant experience will be prioritized. However, Minor International encourages applications from candidates with transferable skills and a strong passion for the hospitality industry.

💰 Compensation & Benefits

Salary Range: The salary range for this role is AED 15,000 - 25,000 per month (USD 4,083 - 6,805) based on experience and qualifications. This estimate is based on industry standards for entry-level to mid-level marketing roles in Abu Dhabi's hospitality sector.

Benefits:

• Relocation assistance for remote area (if applicable).
• Opportunities for career growth and development within the Minor Hotels group.
• Access to employee discounts and benefits across Minor Hotels' brands and properties.

Working Hours: Full-time position with standard working hours, including weekends and public holidays as required by the hotel's operations.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. The company drives growth through eight diverse hotel brands and a portfolio of related hospitality businesses.

Company Size: With over 10,000 employees, Minor International offers a large and diverse work environment, providing ample opportunities for career growth and development.

Founded: Minor International was founded in 1961 and has since grown into a global hospitality leader.

Company Description:

• Minor International is a global hospitality leader with a network of over 560 hotels across six continents.
• The company drives growth through eight diverse hotel brands, including Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks, and Tivoli.
• Minor International also owns a collection of related hospitality businesses, such as luxury residences, private jets, restaurants and bars, spa and wellness, and river cruises and rail journeys.

Company Specialties:

• Luxury hospitality and resorts.
• Upscale and midscale hotels.
• Related hospitality businesses, such as private jets, restaurants, and wellness services.

Company Website: http://www.minorhotels.com

ASSUMPTION: Minor International's diverse portfolio of hotel brands and related hospitality businesses offers candidates a wide range of career opportunities and growth paths.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-2 years) - This role is suitable for recent graduates or candidates with up to two years of experience in marketing or a related field.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or a similar role within the hotel's management team.

Work Arrangement: On-site - This role requires a physical presence at the hotel, with standard working hours including weekends and public holidays as required.

Growth Opportunities:

• Progression to senior marketing roles within the hotel or other properties in the Minor Hotels group.
• Expansion of skills and knowledge through training and development opportunities.
• Potential relocation to other destinations as part of the Minor Hotels group's global network.

ASSUMPTION: Successful candidates will have the opportunity to grow within the company, developing their marketing skills and advancing their careers in the hospitality industry.

🌍 Location & Work Environment

Office Type: On-site - This role requires a physical presence at the hotel, with standard working hours including weekends and public holidays as required.

Office Location(s): Abu Dhabi, United Arab Emirates - The hotel is located in Abu Dhabi, the capital and largest city of the United Arab Emirates.

Geographic Context:

• Abu Dhabi is a multicultural city with a diverse population, offering a vibrant and dynamic work environment.
• The city is known for its modern architecture, cultural attractions, and beautiful beaches along the Persian Gulf.
• Abu Dhabi's strategic location makes it an ideal base for exploring the United Arab Emirates and the wider Middle East region.

Work Schedule: Full-time position with standard working hours, including weekends and public holidays as required by the hotel's operations.

ASSUMPTION: The work environment in Abu Dhabi offers a unique blend of cultural diversity, modern infrastructure, and opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Minor Hotels careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• Face-to-face interview with the hotel's management team to discuss the role, responsibilities, and career growth opportunities.
• Background check and reference verification for successful candidates.

Key Assessment Areas:

• Communication skills and ability to articulate the Anantara brand positioning.
• Understanding of luxury hospitality and marketing principles.
• Problem-solving skills and ability to work effectively in a team.
• Adaptability and flexibility to work in a dynamic and fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing, branding, or a related field.
• Demonstrate your passion for the hospitality industry and your understanding of the Anantara brand.
• Prepare examples of your past marketing campaigns or projects that showcase your creativity, innovation, and ability to drive results.

ATS Keywords: Marketing, Branding, Luxury Hospitality, Campaign Coordination, Client Management, Communication Skills, Teamwork, Performance Tracking, Anantara, Minor Hotels

ASSUMPTION: The application process for this role may vary depending on the hotel's specific needs and the candidate's qualifications. Successful candidates will demonstrate strong communication skills, a passion for the hospitality industry, and a commitment to driving results.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Customer Relationship Management (CRM) software, such as Salesforce or HubSpot.
• Marketing automation and campaign management tools, such as Mailchimp or Hootsuite.
• Social media platforms, such as Facebook, Instagram, and Twitter.

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is an advantage but not a requirement for this role. Successful candidates will demonstrate a willingness to learn and adapt to new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth.
• Integrity and respect.
• Excellence in all we do.

Work Style:

• Collaborative and team-oriented.
• Adaptable and flexible in a dynamic work environment.
• Results-driven and committed to achieving personal and team objectives.

Self-Assessment Questions:

• How do you align with Minor International's passion for growth and commitment to excellence?
• Describe a time when you demonstrated strong communication skills and the ability to work effectively in a team.
• How do you approach learning and adapting to new tools and technologies in a dynamic work environment?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Minor International's values and work style, as well as a commitment to driving results and growing within the company.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic hospitality environment, with varying demands and priorities.
• Adapting to a multicultural work environment and understanding the unique needs and preferences of diverse guests and clients.
• Managing multiple projects and deadlines, with a strong focus on attention to detail and quality assurance.
• Developing a deep understanding of the Anantara brand and its positioning in the luxury hospitality market.

ASSUMPTION: Successful candidates will be adaptable, resilient, and committed to overcoming challenges and driving results in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Marketing Executive (Hospitality) vs. Marketing Executive (Corporate) - The hospitality role focuses on promoting a specific hotel brand and its unique offerings, while the corporate role may involve broader marketing strategies and campaigns for a diverse range of products or services.
• Marketing Executive (Luxury Hospitality) vs. Marketing Executive (Mid-scale Hospitality) - The luxury hospitality role requires a deep understanding of high-end products, services, and target markets, while the mid-scale role may focus on more accessible and affordable offerings, with a broader appeal to a wider range of customers.
• Marketing Executive (Anantara) vs. Marketing Executive (Other Minor Hotels Brands) - The Anantara role requires a strong focus on luxury hospitality and the unique positioning of the Anantara brand, while other Minor Hotels brands may have different target markets, product offerings, and marketing strategies.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related marketing positions in the hospitality industry, as well as the specific requirements and opportunities presented by the Anantara brand and Minor Hotels group.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new hotel opening or renovation.
• Coordinating a press event or media familiarization trip to showcase the hotel's unique offerings and generate positive media coverage.
• Analyzing market trends and competitor activities to inform marketing strategies and improve the hotel's positioning in the luxury hospitality market.

ASSUMPTION: Successful candidates will have a portfolio of relevant marketing projects that demonstrate their creativity, innovation, and ability to drive results in a hospitality context.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the hotel and the Anantara brand?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Minor International support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in luxury hospitality, and how can this role help me develop the skills to overcome them?
• How does the Anantara brand differentiate itself from other luxury hospitality providers, and what role does this position play in maintaining that differentiation?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the hospitality industry, as well as their commitment to driving results and growing within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Minor Hotels careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing, branding, or a related field.
• Prepare examples of your past marketing campaigns or projects that showcase your creativity, innovation, and ability to drive results.
• Follow up with the Minor Hotels recruitment team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.