Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, and implementing marketing campaigns for events
• Working closely with the marketing team to align campaigns with strategic objectives
• Monitoring and analyzing campaign performance to drive revenues and pursue new opportunities
• Collaborating with internal teams and external partners to deliver effective marketing campaigns
• Continuously learning and improving marketing strategies based on performance data

ASSUMPTION: This role requires a strong focus on data analysis and continuous improvement, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Develop and implement marketing campaigns for events, including exhibitions, conferences, awards, and digital products

✅ Monitor and analyze campaign performance using relevant metrics and KPIs

✅ Collaborate with internal teams and external partners to deliver effective marketing campaigns

✅ Manage and optimize product websites to maximize relevant traffic and conversion

✅ Coordinate with suppliers and partners to deliver direct marketing campaigns

✅ Raise purchase orders, maintain budget trackers, and manage payments to suppliers

✅ Monitor and optimize outbound campaigns and product websites using marketing technologies

✅ Share insights and case studies with marketers within the team, EMEA division, and Informa Markets business

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing campaign success.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent

Experience: 2-5 years of experience in marketing, with a focus on campaign management and data analysis

Required Skills:

• Experience with email marketing and marketing automation technology (Eloqua)
• Experience with CMS platforms (Adobe Experience Manager)
• Experience with databases and data selection/management software
• Database development and growth, including segmentation and advanced targeting
• Experience in marketing analytics and reporting platforms (Adobe Analytics)
• Knowledge of digital marketing practices (PPC, SEO, and online advertising)
• Excellent verbal and written communication skills in English

Preferred Skills:

• Experience managing social media channels, scheduling, listening, and analysis
• Experience with multivariate or AB testing practices
• Formal business/marketing higher education qualification
• Verbal and written communication skills

ASSUMPTION: Candidates should have a strong analytical mindset, be focused on real-time performance and ROI, and be deadline and target-driven.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Istanbul, Turkey, is typically between 15,000 - 25,000 TRY per month, depending on experience and qualifications.

Benefits:

• Time Out: Take up to four days per year to volunteer, plus a day off for your birthday!
• ShareMatch scheme: Become an Informa shareholder with free matching shares
• Freedom & Flexibility: Enjoy a flexible and trusting work environment with a mix of remote and on-site work
• Company-funded private medical insurance
• Career development opportunities, including bespoke training and learning, and on-demand access to thousands of courses on LinkedIn Learning
• Great community: A welcoming culture, Walk the World charity day, and active colleague-run diversity and inclusion networks

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing executives in Istanbul, Turkey, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, and digital events, exhibitions, and specialist content.

Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is headquartered in the UK and is a member of the UK's FTSE 100 group of public companies.
• Informa offers a fantastic, inclusive community of over 14,000 colleagues across 30 countries, providing opportunities for growth and development.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital Events
• Exhibitions
• Specialist Content
• Research
• Consultancy
• Digital Services
• Lead Generation
• B2B Markets
• Academic Markets

Company Website: Informa Group Plc.

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and a strong focus on connecting people with knowledge in various industries.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years) experience level and offers opportunities for growth and development within the marketing team and the broader Informa organization.

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager and works closely with the marketing team to deliver successful marketing campaigns.

Work Arrangement: This role is based in Istanbul, Turkey, with a hybrid work arrangement that combines on-site and remote work.

Growth Opportunities:

• Internal job moves and promotions within the marketing team and broader Informa organization
• Bespoke training and learning opportunities, including access to thousands of courses on LinkedIn Learning
• Collaboration with international teams and exposure to various business units within Informa

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, international organization.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s Istanbul office is located in the Nida Kule Esentepe building in the Şişli district, offering a modern and collaborative work environment.

Office Location(s): Nida Kule Esentepe, 34394 Şişli, İstanbul, Türkiye

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is known for its historical sites, cultural attractions, and vibrant business scene
• Istanbul offers a mix of urban and suburban living options, with easy access to public transportation and amenities

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the hybrid work arrangement allows for some flexibility in working hours and location.

ASSUMPTION: Istanbul offers a dynamic and multicultural work environment, with a mix of historical and modern attractions, and a strong business scene that supports growth and development in various industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign planning and execution
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and adaptability
• Alignment with Informa's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign experience and data analysis skills
• Prepare examples of successful marketing campaigns you've worked on, including metrics and results
• Research Informa Group Plc. and the specific business unit you're applying to, and be prepared to discuss how your skills and experience align with the company's mission and values

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