Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Accor

🔹 Location: Beirut, Lebanon

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to increase brand visibility and achieve business objectives
• Managing relationships with external agencies and overseeing the creation of branding materials
• Controlling and managing marketing budgets, databases, and promotional actions
• Collaborating with internal and external stakeholders to ensure effective communication and brand consistency

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on strategic planning and execution.

📋 Key Responsibilities

✅ Design and execute both online and offline marketing strategies to increase visibility, brand reach, and achieve business-level objectives and KPIs

✅ Coordinate and review the digital marketing strategy and management of social media content, following brand standards and established communication principles

✅ Coordinate and manage relationships with agencies and third parties, ensuring correct implementation based on established marketing strategies and plans

✅ Control the creation and design of all media and branding materials, ensuring they follow standards and brand guidelines

✅ Control marketing budget spend, including management of purchase orders, invoices, supplier budgets, and production orders

✅ Manage databases and launch newsletters and promotional brand communication actions

✅ Work in perfect communication with colleagues, superiors, and subordinates, ensuring effective, truthful, and fluid communication in all directions

✅ Implement branding and performance campaigns, as well as activate inbound and outbound marketing actions

✅ Coordinate the creation and design of social media content in various formats and supports

✅ Supervise the corporate image policy and brand standards applied to all communication platforms and media of each hotel and brand

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to manage multiple projects with varying deadlines.

🎯 Required Qualifications

Education: University degree in Marketing, Business Administration, Advertising and Public Relations, or similar

Experience: Proven experience in the area of Communication and Marketing, preferably in the hotel industry

Required Skills:

• Excellent communication and teamwork skills
• Analytical skills to evaluate campaign performance and adjust strategies as needed
• Demonstrable ability to multitask and meet deadlines
• Good ability to organize and prioritize tasks
• Professional knowledge of MS Office
• Problem-solving mindset
• Proactive attitude with the ability to manage varied tasks and projects simultaneously and with different execution deadlines

Preferred Skills:

• Fluency in additional languages (Arabic, French)
• Experience with CRM and marketing automation tools
• Knowledge of the local market and consumer behavior

ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive with 2-5 years of experience in the hospitality sector in Beirut, the estimated salary range is $25,000 - $35,000 per year. This estimate may vary based on individual performance, company profits, and market conditions.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Employee discounts on hotel stays and food and beverage outlets
• Opportunities for career growth and development within the Accor group
• Dynamic work environment with a diverse and multicultural team

Working Hours: Full-time position, typically working 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual performance and company profits.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and services across the globe. The company focuses on providing unique experiences and exceptional service to its guests.

Company Size: Accor is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a presence in over 100 countries.

Company Description:

• Accor is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of both business and leisure travelers
• The company is committed to sustainable development and responsible tourism, with a focus on reducing its environmental impact and contributing positively to local communities
• Accor's diverse portfolio of brands includes luxury five-star palaces, smart economy hotels, exquisite residences, and full-service resorts, catering to a wide range of guest preferences and budgets

Company Specialties:

• Hotel operations and management
• Food and beverage services
• Loyalty programs and customer relationship management
• Sustainable hospitality practices

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience seeking to advance their careers in the hospitality industry. The position offers opportunities for growth and development within Accor's marketing department.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Director of Marketing, depending on the specific hotel or regional office structure.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects, depending on the company's policies and the employee's performance.

Growth Opportunities:

• Progression to senior marketing roles within Accor's marketing department
• Expansion into other areas of the business, such as sales, revenue management, or hotel operations
• Opportunities to work on international projects and gain exposure to diverse markets and cultures

ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the hospitality industry, with a focus on developing their marketing skills and knowledge.

🌍 Location & Work Environment

Office Type: The Marketing Executive will work in Accor's Beirut office, located in the heart of the city's business district.

Office Location(s): Accor's Beirut office is located at 82 Rue Henry Farman, Issy-les-Moulineaux, Paris Region 92130, FR

Geographic Context:

• Beirut is the capital and largest city of Lebanon, with a population of over 2 million people
• The city is known for its vibrant cultural scene, historic sites, and beautiful coastline
• Beirut offers a mix of modern and traditional experiences, with a diverse range of dining, entertainment, and shopping options

Work Schedule: The Marketing Executive will work a standard full-time workweek, with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: Successful candidates will be comfortable working in a dynamic, multicultural environment and enjoy the challenge of balancing multiple projects and priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or marketing team
• Final interview with the general manager or regional director
• Background check and reference verification

Key Assessment Areas:

• Marketing and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Accor's values
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of marketing campaigns or projects you have worked on, including their outcomes and impact
• Demonstrate your understanding of the hospitality industry and Accor's brand portfolio
• Showcase your ability to work effectively in a team and collaborate with stakeholders

ATS Keywords: Marketing strategies, digital marketing, social media management, branding, budget management, communication, teamwork, analytical skills, multitasking, organizational skills, problem-solving, proactive attitude

ASSUMPTION: The application process for this role may vary depending on the specific hotel or regional office, as well as the current hiring needs and priorities of the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the hotel or regional office's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Innovation
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Customer-focused and service-oriented

Self-Assessment Questions:

• Do you align with Accor's core values and company culture?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and deadlines?
• Do you possess strong communication and teamwork skills, with the ability to collaborate effectively with internal and external stakeholders?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Accor's values and be able to thrive in the company's dynamic and multicultural work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities with varying deadlines
• Working effectively in a fast-paced, dynamic environment with a high degree of autonomy
• Adapting to changes in marketing strategies, priorities, or market conditions
• Balancing the need for creativity and innovation with the requirement to follow brand guidelines and standards

ASSUMPTION: Successful candidates will be able to manage their time and priorities effectively, adapt to change, and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Marketing Manager: More senior role with broader strategic responsibilities and team management
• Marketing Coordinator: Junior role with more limited responsibilities and less autonomy
• Digital Marketing Specialist: Role focused on digital marketing channels and strategies

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with the opportunity to grow and develop within Accor's marketing department.

📝 Sample Projects

• Development and execution of a targeted social media campaign to increase brand awareness and engagement
• Coordination of a marketing event or conference, including vendor management, logistics, and on-site support
• Analysis of marketing campaign performance data to optimize future strategies and improve ROI

ASSUMPTION: Successful candidates will have a strong portfolio of marketing projects and campaigns, demonstrating their ability to develop and execute effective marketing strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the hotel or region?
• What opportunities are there for growth and development within Accor's marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and responsible tourism?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000068628618-marketing-executive
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
• Prepare a portfolio of marketing projects and campaigns you have worked on, demonstrating your ability to develop and execute effective marketing strategies
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.