Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing campaigns across various channels
• Creating engaging content for marketing materials and social media platforms
• Collaborating with cross-functional teams to ensure consistent brand messaging
• Analyzing market trends and competitor activities to inform marketing strategies
• Managing and updating the company's website and social media profiles
• Coordinating with external agencies and vendors for marketing initiatives and events
• Monitoring and reporting on the performance of marketing campaigns
• Supporting the planning and execution of promotional events and trade shows
• Contributing to the creation of marketing plans aligned with overall business objectives

ASSUMPTION: This role requires a proactive and innovative individual who can thrive in a dynamic environment and adapt to the unique challenges and opportunities presented by the hospitality industry.

📋 Key Responsibilities

✅ Developing and executing comprehensive marketing campaigns across various channels, including digital platforms, print media, and events

✅ Creating engaging content for marketing materials, including press releases, newsletters, and social media posts

✅ Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience

✅ Analyzing market trends, consumer behaviour, and competitor activities to inform marketing strategies

✅ Managing and updating the company's website and social media profiles, ensuring content is fresh and relevant

✅ Coordinating with external agencies and vendors for marketing initiatives and events

✅ Monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for improvement

✅ Assisting in the planning and execution of promotional events and trade shows

✅ Maintaining a deep understanding of our products, services, and unique selling propositions

✅ Supporting the development of marketing budgets and track expenditures

✅ Contributing to the creation of marketing plans aligned with overall business objectives

ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in a marketing role, preferably in the hospitality or tourism industry

Required Skills:

• Strong digital marketing skills, including experience with social media management and content creation
• Excellent written and verbal communication skills in English; additional language skills are a plus
• Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and analytics tools
• Analytical mindset with the ability to interpret data and generate actionable insights
• Creative thinking and innovative approach to marketing challenges
• Strong organisational and project management skills, with the ability to manage multiple projects simultaneously
• Detail-oriented with a keen eye for quality and brand consistency
• Collaborative team player with the ability to work effectively across departments
• Adaptability to work in a fast-paced, dynamic environment

Preferred Skills:

• Knowledge of the Vietnamese market and culture

ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of the Vietnamese market will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 15,000,000 VND (USD 630) and 25,000,000 VND (USD 1,050) per month, based on industry standards for marketing executives with 2-5 years of experience in Vietnam.

Benefits:

• Opportunity to join an international and innovative group committed to building new hotels and creating a global brand
• Creative and rewarding work environment
• Competitive package and development opportunities

Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for events and campaigns as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services to cater to diverse customer needs and preferences.

Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: AccorHotel was established in 1967 and has since grown into a global leader in the hospitality industry, with a presence in over 100 countries.

Company Description:

• AccorHotel pioneers the "ALL Inclusive, ALL Exclusive" concept, offering luxurious stays with inclusive culinary delights, live entertainment, daily sports and fitness activities, sensorial spa and wellness journeys, and fun-filled kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and Turkish heritage, all within a setting of unparalleled luxury.
• AccorHotel is committed to creating great hospitality experiences and exploring new locations with every opportunity.

Company Specialties:

• Hospitality and catering services
• Luxury accommodation and resorts
• Convention centers and event planning
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to advance their careers in the hospitality industry.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Director and collaborate with various departments, including Sales, Revenue Management, and Operations.

Work Arrangement: This is an on-site position based in Phú Quốc, Vietnam. The role may require occasional travel for events, trade shows, or market research.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into other departments or functional areas, such as sales or revenue management
• International assignments or relocations to other AccorHotel properties worldwide

ASSUMPTION: AccorHotel's large size and global presence offer numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The office is located in a resort setting on the beautiful island of Phú Quốc, Vietnam.

Office Location(s): AccorHotel, Phú Quốc, Vietnam

Geographic Context:

• Phú Quốc is a popular tourist destination known for its pristine beaches, coral reefs, and rich biodiversity
• The island offers a tropical climate with warm weather year-round, making it an ideal location for resort-based hospitality services
• Phú Quốc is easily accessible by air, with direct flights from major cities in Vietnam and the region

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for events and campaigns as needed. The role may require occasional weekend work or overtime during peak periods.

ASSUMPTION: The resort-based work environment offers a unique opportunity to combine professional growth with a desirable lifestyle in a tropical setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager or a panel of interviewers
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing and digital marketing skills
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your creativity, strategic thinking, and ability to drive results
• Research AccorHotel and the Phú Quốc property to show your enthusiasm for the role and understanding of the company's unique selling propositions

ATS Keywords: Marketing, Digital Marketing, Content Creation, Social Media Management, Marketing Campaigns, Brand Messaging, Market Analysis, Event Planning, Customer Experience, Hospitality, Tourism, Vietnam, Phú Quốc

ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant marketing experience and skills, as well as their enthusiasm for the unique opportunity presented by this role.

🛠️ Tools & Technologies

• Marketing software and tools, such as CRM systems, email marketing platforms, and analytics tools
• Social media management platforms, such as Hootsuite or Buffer
• Graphic design tools, such as Adobe Creative Suite or Canva
• Project management tools, such as Asana or Trello

ASSUMPTION: The specific marketing tools and technologies required for this role may vary depending on the company's existing technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for service and achievement
• Innovation and creativity
• Collaboration and teamwork
• Respect and integrity
• Excellence and professionalism

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have a passion for creating engaging marketing content and driving results?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative, team-oriented culture and enjoy working with diverse stakeholders?

ASSUMPTION: Candidates who align with AccorHotel's company values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Adapting to the unique challenges and opportunities presented by the hospitality industry and the Vietnamese market
• Balancing the demands of marketing campaigns, events, and trade shows with day-to-day responsibilities
• Working in a resort-based environment with a diverse and international team

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic, international work environment.

📈 Similar Roles Comparison

• This role is similar to other marketing executive positions in the hospitality industry, but may offer unique opportunities for career growth and development within a large, global corporation
• The hospitality industry in Vietnam is growing and presents numerous opportunities for marketing professionals with relevant experience and skills
• This role may offer opportunities for international assignments or relocations to other AccorHotel properties worldwide, providing exposure to diverse markets and cultures

ASSUMPTION: Candidates should research similar roles in the hospitality industry and consider the unique opportunities and challenges presented by this role at AccorHotel.

📝 Sample Projects

• Developing and executing a social media marketing campaign to promote a new resort opening in Phú Quốc
• Conducting market research to identify trends and opportunities in the Vietnamese hospitality industry and incorporating findings into marketing strategies
• Planning and executing a promotional event or trade show to showcase AccorHotel's unique selling propositions and drive customer engagement

ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and campaigns that the Marketing Executive may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall business objectives and strategy of AccorHotel?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• What opportunities are there for professional development and growth within the company?
• How does AccorHotel support work-life balance for its employees?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your enthusiasm for the role and understanding of AccorHotel's unique selling propositions
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your creativity, strategic thinking, and ability to drive results
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.