π Core Information
πΉ Job Title: Marketing Executive
πΉ Company: Alphabe Insight Inc
πΉ Location: Montgomery, Alabama, United States
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 2, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and managing marketing campaigns from concept to execution
- Analyzing market trends and competitor activities to identify opportunities
- Collaborating with cross-functional teams to align messaging and strategy
- Monitoring campaign performance and providing actionable insights and reports
ASSUMPTION: This role requires a high level of organization, creativity, and analytical skills to effectively manage marketing campaigns and drive business growth.
π Key Responsibilities
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Develop and manage marketing campaigns from concept to execution
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Analyze market trends and competitor activities to identify opportunities
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Coordinate with internal teams to align messaging and strategy
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Monitor campaign performance and provide actionable insights and reports
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Manage budgets and allocate resources effectively
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Assist in product positioning, pricing strategies, and promotional planning
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Organize and attend industry events, trade shows, and client meetings as needed
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Maintain strong client relationships and provide strategic marketing consultation
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and project management to successfully execute campaigns and meet objectives.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: Minimum of 3 years of experience in a marketing executive or similar role
Required Skills:
- Proven ability to manage multiple campaigns and meet deadlines
- Strong analytical, organizational, and communication skills
- Proficiency in marketing tools and data analytics platforms
- Creative thinking and problem-solving abilities
- Strong attention to detail and project management capabilities
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a marketing agency or a fast-paced environment may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $70,000 - $75,000 per year
Benefits:
- Clear career growth opportunities within a dynamic organization
- Ongoing professional development and training
- Health, dental, and vision insurance
- Paid time off and holidays
- Collaborative and performance-driven work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a marketing executive role with 3-5 years of experience in the United States.
π Applicant Insights
π Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand specializes in delivering strategic project management solutions
- The company works with a diverse range of clients and maintains a dynamic, results-oriented work environment
- They focus on delivering operational efficiency and business success through customized consulting, resource planning, and execution strategies
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation and creativity makes it an attractive workplace for candidates seeking a dynamic and forward-thinking environment.
π Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to a senior marketing role or management position
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to contribute to the company's growth and make a significant impact on its success
ASSUMPTION: This role offers strong potential for career growth and development within the company.
π Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Montgomery, Alabama, offers a relatively low cost of living compared to other major cities in the United States
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Montgomery is the capital of Alabama and has a diverse economy, with significant employment in government, education, and healthcare sectors
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The Montgomery office provides a collaborative and engaging work environment that fosters creativity and productivity.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and qualifications
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the CEO or another senior leader to discuss long-term goals and fit within the organization
Key Assessment Areas:
- Marketing campaign management and strategy
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare a portfolio or examples of your past marketing campaigns and their results
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up after your interview to express your appreciation and reiterate your interest in the role
ATS Keywords: Marketing campaigns, market analysis, competitor analysis, campaign management, budget management, strategic planning, client relations, product positioning, promotional planning
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.
π οΈ Tools & Technologies
- Marketing tools: Google Analytics, Hootsuite, Mailchimp, etc.
- Data analytics platforms: Tableau, Power BI, etc.
- CRM software: Salesforce, HubSpot, etc.
- Project management tools: Asana, Trello, etc.
ASSUMPTION: Proficiency in industry-standard marketing tools and data analytics platforms is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Results-driven
- Customer-focused
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a strong analytical mindset and enjoy working with data?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong analytical mindset will be well-suited to this role.
β οΈ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with industry trends and competitor activities
- Adapting to changes in marketing strategies and priorities
- Working with diverse client bases and tailoring marketing efforts to their unique needs
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position, but with a greater emphasis on campaign management and strategic planning
- Unlike some marketing roles, this position requires a strong analytical mindset and data-driven approach to campaign development and execution
- Career progression in this role could lead to senior marketing positions, such as Director of Marketing or VP of Marketing
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.
π Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Analyzing market trends and competitor activities to identify opportunities for a client
- Managing a marketing budget and allocating resources effectively to maximize ROI
- Collaborating with cross-functional teams to align messaging and strategy for a marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and product development?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare a portfolio or examples of your past marketing campaigns and their results
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up after your interview to express your appreciation and reiterate your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.