📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Frasers Group
🔹 Location: London, England
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-13
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Marketing Manager in developing and executing marketing campaigns for FLANNELS and luxury brand partners
- Collaborating cross-functionally with various internal teams to deliver compelling marketing campaigns
- Building and maintaining strong relationships with brand partners and internal teams
- Managing multiple projects simultaneously in a fast-paced environment
- Contributing to the growth and success of FLANNELS and the wider Frasers Group
ASSUMPTION: This role requires a proactive, organized individual with a keen interest in luxury fashion and strong marketing skills. Previous experience in the retail or fashion sectors is desirable but not essential.
📋 Key Responsibilities
✅ Supporting the Senior Marketing Manager in coordinating and delivering marketing campaigns for FLANNELS and brand partners
✅ Working collaboratively with internal functions including Commercial, Creative, Social, Digital, PR, E-Commerce, and Retail teams to deliver and implement compelling marketing campaigns
✅ Maintaining strong relationships with brand partners and internal teams to ensure seamless implementation of marketing campaigns and messaging
✅ Managing the FLANNELS marketing calendar, ensuring it is kept up-to-date with both FLANNELS and brand partner activity
✅ Taking ownership of administrative support for the department, including managing invoices and POs
✅ Leading on gathering information needed to build wrap-up decks for brand partner campaigns, summarizing campaign activity, and making recommendations for future campaigns
ASSUMPTION: The role may require working across other fascias within the business, including Gieves and Hawkes and 18montrose, as the company grows.
🎯 Required Qualifications
Education: Marketing qualification degree level or equivalent preferable but not essential
Experience: Previous experience in the retail or fashion sectors is desirable but not essential
Required Skills:
- Strong knowledge of marketing channels and project management skills
- Excellent relationship building/interpersonal skills
- Superb written and verbal communication skills
- Brilliant brand marketeer with attention to detail
- Excellent organizational and time management skills with the ability to manage multiple projects simultaneously whilst working to tight deadlines
Preferred Skills:
- Keen interest in luxury fashion
- Ability to work well in a fast-paced and exciting environment
ASSUMPTION: While a marketing qualification is preferred, the company values relevant experience and skills over formal education.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for a Marketing Executive role in London)
Benefits:
- Frasers Champion - Peer-nominated scheme where winners receive double their pay for a month
- Fearless 1000 - Bonuses for top performers, worth up to £1 million
- Frasers Festival - Annual celebration for head office and retail staff
- CEO Sessions - Quarterly networking events with the CEO and leadership team
- Retail Reconnect - Two days spent in a store or warehouse to gain insights into the business, product, and customers
- Frasers Fit - Wellbeing programme supporting physical, financial, and mental wellbeing
- Retail Trust - Access to a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support
Working Hours: Full-time, Monday to Friday, with flexibility for specific events or campaigns
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically luxury fashion and sports brands
Company Size: 10,001+ employees, with a global presence and a diverse portfolio of brands
Founded: 1982, with a history of growth and expansion in the retail sector
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
- The company is a collection of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Frasers Group believes in pushing the boundaries of traditional retail environments and future-proofing its business
Company Specialties:
- Retail and e-commerce
- Brand management and marketing
- Global expansion and diversification
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a well-established and successful retailer with a strong presence in the luxury fashion market. The company values innovation, growth, and employee development.
📊 Role Analysis
Career Level: Entry to mid-level marketing role, with opportunities for growth and development within the company
Reporting Structure: The Marketing Executive will report directly to the Senior Marketing Manager - Luxury
Work Arrangement: On-site, with the possibility of occasional hybrid or remote work for specific projects or events
Growth Opportunities:
- Progression within the marketing department or across other fascias within the business
- Expanding skills and knowledge in luxury brand marketing and retail
- Potential to work on high-profile campaigns and projects
ASSUMPTION: This role offers a unique opportunity for a passionate marketeer to develop their skills in the luxury fashion sector and contribute to the growth of FLANNELS and the wider Frasers Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee wellbeing and comfort
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London is a major global city with a vibrant fashion scene and a diverse cultural landscape
- The office is located in the West End, close to public transportation and various amenities
- The area is known for its fashion boutiques, flagship stores, and luxury brands
Work Schedule: Full-time, Monday to Friday, with flexibility for specific events or campaigns
ASSUMPTION: The office environment is designed to foster creativity, collaboration, and employee engagement, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Recruitment Team
- Behavioral interview with the Recruitment Team
- Technical interview and presentation with the Hiring Manager and wider team
Key Assessment Areas:
- Alignment with Frasers Group culture and values
- Marketing skills and knowledge
- Project management and organizational skills
- Relationship-building and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills and experience
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and projects
- Research Frasers Group and FLANNELS to demonstrate your understanding of the brand and the role
ATS Keywords: Marketing, Luxury Fashion, Brand Management, Campaign Development, Project Management, Relationship Building, Retail, FLANNELS, Frasers Group
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Mailchimp, Hootsuite)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Marketing Executive will be expected to use various tools and technologies to manage projects, create content, and analyze campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Fast-paced and agile, with a focus on innovation and growth
- Collaborative and inclusive, with a strong emphasis on teamwork and communication
- Results-driven, with a focus on delivering high-quality campaigns and driving brand awareness and sales
Self-Assessment Questions:
- Do you think without limits and take the team with you?
- Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
- Do you have a keen interest in luxury fashion and a passion for marketing?
ASSUMPTION: Frasers Group values employees who are forward thinkers, driven, and committed to delivering exceptional results in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Building and maintaining strong relationships with brand partners and internal teams
- Adapting to changes in the luxury fashion market and responding to new opportunities
- Balancing the demands of the role with personal and professional commitments
ASSUMPTION: The role may present challenges, but it also offers opportunities for growth, development, and success within the company.
📈 Similar Roles Comparison
- Marketing Executive roles in other luxury fashion brands may have a more established brand presence and a larger marketing team
- Frasers Group offers a unique opportunity to work on high-profile campaigns and contribute to the growth of a rapidly expanding brand
- Career progression in Frasers Group may involve working across different fascias within the business, providing diverse experience and growth opportunities
ASSUMPTION: This role offers a unique opportunity to work on high-profile campaigns and contribute to the growth of a rapidly expanding brand within the luxury fashion sector.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign for a luxury brand partner, including creative content, event planning, and brand activation
- Managing the FLANNELS marketing calendar, ensuring all brand moments and product launches are logged and communicated across channels
- Collaborating with the Retail team to oversee in-store activations with brand partners, ensuring seamless implementation and maximum brand extension moments
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Marketing Executive in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does this role fit into the wider marketing team and the company's growth plans?
- What opportunities are there for professional development and growth within the company?
- How does Frasers Group support work-life balance for its employees?
- What are the key challenges facing the luxury fashion market, and how does Frasers Group plan to address them?
ASSUMPTION: Asking these questions will help the candidate understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing skills and experience
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and projects
- Research Frasers Group and FLANNELS to demonstrate your understanding of the brand and the role
- If invited to an interview, arrive 10 minutes early to allow for any unexpected delays and to demonstrate your punctuality
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
