Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: QANDA

🔹 Location: Hanoi, Vietnam

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a part-time content team to ensure content execution according to plans
• Developing and implementing monthly and quarterly marketing plans to enhance brand recognition and drive sales
• Creating and producing engaging content for social media channels
• Managing and coordinating the content production team for quality and timely delivery
• Analyzing performance metrics on social media channels to develop content strategies
• Planning detailed seeding strategies for each marketing campaign
• Managing a social media part-time team

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on execution and team leadership.

📋 Key Responsibilities

✅ Lead a part-time content team, overseeing and guiding them to ensure content is executed according to the plan

✅ Develop and implement monthly and quarterly marketing plans to enhance brand recognition and drive sales

✅ Create and produce engaging content for social media channels (Facebook, Instagram, TikTok, etc.)

✅ Manage and coordinate the content production team to ensure quality and timely delivery

✅ Analyze performance metrics on social media channels and develop content strategies that are appropriate for each period

✅ Plan detailed seeding strategies for each marketing campaign

✅ Manage a social media part-time team

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and team management, with a focus on driving brand recognition and sales through effective marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s or Associate’s degree in Communications, Marketing, or related fields

Experience: 1-2 years of experience in digital marketing and social media

Required Skills:

• Proficient in digital marketing and social media management
• Strong content creation and writing skills for social media platforms
• Basic skills in using applications like Capcut and Canva
• Ability to proactively monitor work progress and understand product information
• Continuously update content trends and marketing trends on social media platforms
• Serious work ethic, ambition, and timely task completion

Preferred Skills:

• Experience in the education sector
• Previous experience working in a marketing agency

ASSUMPTION: Candidates with experience in the education sector or marketing agencies may have an advantage in understanding the specific nuances of these environments.

💰 Compensation & Benefits

Salary Range: VND 11,000,000 - 15,000,000 per month (full official salary and social insurance during probation)

Benefits:

• Young, dynamic international working environment with flexible working hours
• Annual leave according to the Labor Law + Birthday leave + Fresh leave + Company’s anniversary leave (up to 20 days per year)
• Biannual performance bonuses, Lunar New Year bonus, and seniority bonuses
• Laptop and monitor provided after the probation period
• Transportation allowance for employees
• Participation in various engaging internal events: company trips, holidays, birthdays, etc.

Working Hours: 40 hours per week, with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing executives with 1-2 years of experience in Vietnam. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on education and AI-powered learning platforms

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2015, with headquarters in Seoul, South Korea, and offices in Tokyo, Hanoi, and Jakarta

Company Description:

• Mathpresso operates Asia’s largest AI-powered learning platform, QANDA, using advanced optical character recognition (OCR) technology to recognize text and mathematical equations from photos and offer in-depth solutions and personalized learning content
• Backed by Google, Samsung, and ByteDance, Mathpresso aims to make individualized, top-tier 1:1 tutoring universally available through technology
• QANDA has amassed over 90 million registered users across more than 50 nations, with a mission to provide the most effective educational content to everyone

Company Specialties:

• Android, iOS, Web, Machine Learning, OCR, Education, AI, Server, Computer Vision, Deep Learning, Adaptive Learning, NLP, Mobile, App, and Performance Marketing

Company Website: mathpresso.com/ko

ASSUMPTION: Mathpresso's focus on AI and education provides a unique and innovative work environment for marketing professionals.

📊 Role Analysis

Career Level: Early career, with opportunities for growth and development within the marketing team

Reporting Structure: This role reports directly to the Marketing Manager, with potential oversight of part-time content and social media teams

Work Arrangement: On-site, with flexible working hours and opportunities for remote work based on team needs and performance

Growth Opportunities:

• Advancement within the marketing team, such as promotions to senior marketing roles or team leadership positions
• Expansion into other areas of the business, such as product management or business development
• International opportunities, as Mathpresso has offices in multiple countries

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: Modern, international office environment with a young and dynamic team

Office Location(s): 6th Floor, AP Tower, 218, Teheran-ro, Gangnam-gu, Seoul, South Korea

Geographic Context:

• Hanoi, Vietnam, is a vibrant and growing city with a rich cultural heritage and a thriving tech industry
• The office is located in a modern business district, with easy access to public transportation and amenities
• The city offers a low cost of living compared to other major Asian cities, with a high quality of life

Work Schedule: Standard Vietnamese working hours, with flexibility for remote work based on team needs and performance

ASSUMPTION: The work environment at Mathpresso's Hanoi office is collaborative, innovative, and focused on driving growth and success for the company and its users.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and social media skills
• Content creation and writing abilities
• Team leadership and management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and social media experience
• Provide specific examples of your content creation and team leadership skills
• Demonstrate your passion for the education sector and commitment to driving brand recognition and sales

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Team Leadership, Marketing Strategy, Brand Building, Education Sector Experience, Marketing Agency Experience, Capcut, Canva

ASSUMPTION: The application process at Mathpresso is designed to assess candidates' skills and cultural fit, with a focus on driving growth and success for the company and its users.

🛠️ Tools & Technologies

• Capcut
• Canva
• Social media platforms (Facebook, Instagram, TikTok, etc.)
• Marketing analytics tools (e.g., Google Analytics, Hootsuite, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and social media professionals, with a focus on content creation and management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centric

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving growth and success

Self-Assessment Questions:

• Do you have a passion for the education sector and a commitment to driving brand recognition and sales?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and teamwork?
• Do you have strong content creation and team leadership skills, with a commitment to driving growth and success?

ASSUMPTION: Mathpresso's company culture is innovative, collaborative, and focused on driving growth and success for the company and its users.

⚠️ Potential Challenges

• Managing a part-time team with varying schedules and priorities
• Balancing creative content development with strategic marketing planning
• Keeping up with the fast-paced and ever-changing social media landscape
• Adapting to the unique cultural and linguistic nuances of the Vietnamese market

ASSUMPTION: These challenges can be overcome with strong team leadership, strategic planning, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the education sector and AI-powered learning platforms
• Industry-specific context: The education sector in Vietnam is growing and increasingly competitive, with a focus on digital and innovative learning solutions
• Career path comparison: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company and the broader industry

ASSUMPTION: This role offers a unique and innovative work environment, with opportunities for growth and development within the company and the broader industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new educational product or service
• Creating and producing engaging content for social media channels to drive brand awareness and user engagement
• Managing and coordinating a team of content creators to ensure quality and timely delivery of marketing materials

ASSUMPTION: These sample projects are designed to assess candidates' skills and cultural fit, with a focus on driving growth and success for the company and its users.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company and its products?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and social media experience
• Provide specific examples of your content creation and team leadership skills
• Demonstrate your passion for the education sector and commitment to driving brand recognition and sales
• Follow up with the hiring manager within 1-2 weeks of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.