Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: LUXASIA

🔹 Location: Singapore, Singapore

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and managing event calendars and execution
• Overseeing communication materials and sampling activities
• Driving traffic generation activities and new user acquisition
• Collaborating with various stakeholders and managing marketing campaigns

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize workloads effectively.

📋 Key Responsibilities

✅ Induce Trial Activities in Events: Develop event calendar, manage event scorecard, lead event management, track trial activities results, and work with retailers to drive customers and sales.

✅ Oversee Communication Materials Execution and Sampling Activities: Ensure POSM production and installation, manage sampling activities, and work closely with trade partners to ensure brands' exposure and mechanics are consistently managed.

✅ Traffic Generation Activities, focusing on Key Consumption Period – Thematic Event: Leverage moments to drive traffic and improve in-store performance, brainstorm tactical and long-term programs to increase traffic to counters, and track new user results.

✅ Direct report into the Senior Brand Manager: Supervise offline and online marketing campaigns, submit promotion summary plans, and manage various ad-hoc activities related to marketing.

ASSUMPTION: This role involves a high level of coordination and communication with various internal and external stakeholders, requiring strong interpersonal and presentation skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience: Minimum of 2-3 years of marketing experience, preferably in FMCG, luxury, or retail.

Required Skills:

• Excellent Excel and PowerPoint skills (will be tested)
• Good eye for aesthetics and brand storytelling
• Good sense of trend and consumer behavior
• Excellent copywriting and content creation skills
• Analytical, numerically strong, meticulous, and organized
• A team player with strong interpersonal skills and the ability to build rapport with key stakeholders
• Excellent communication and presentation skills, with a strong command of English language

Preferred Skills:

• Experience in luxury beauty or FMCG products
• Knowledge of the Asian beauty market
• Fluency in additional Asian languages

ASSUMPTION: While not explicitly stated, proficiency in additional Asian languages may be beneficial for this role due to the regional focus of the company.

💰 Compensation & Benefits

Salary Range: SGD 4,500 - 6,000 per month (Estimated based on industry standards for a Marketing Executive with 2-5 years of experience in Singapore)

Benefits:

• Competitive salary package
• Performance-based bonuses
• Generous employee discounts on luxury beauty products
• Opportunities for career growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with flexible remote work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive with 2-5 years of experience in Singapore. Actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury Beauty Retail & Omnichannel Brand-Building

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1986, with over 35 years of experience in the luxury beauty industry

Company Description:

• LUXASIA is the leading luxury beauty omnichannel brand-builder of Asia Pacific, representing over 100 luxury beauty brands
• Offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management
• Committed to diversity, equity, and inclusion, with a One Team of 2700 talents across 15 markets

Company Specialties:

• Luxury Beauty
• Omnichannel Retail
• Brand-building
• Consumer Marketing & Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's extensive experience and large employee base suggest a well-established company culture and robust professional development opportunities.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and development

Reporting Structure: Reports directly to the Senior Brand Manager, with regular interactions with various internal and external stakeholders

Work Arrangement: Hybrid work arrangement, with on-site work required for event management and stakeholder coordination, and remote work flexibility for other tasks

Growth Opportunities:

• Potential career progression to Senior Brand Manager or similar roles
• Expansion of responsibilities based on performance and company growth
• Opportunities to work with diverse luxury beauty brands and gain exposure to various marketing channels

ASSUMPTION: This role offers strong growth potential within the company, given LUXASIA's extensive brand portfolio and regional presence.

🌍 Location & Work Environment

Office Type: Modern, luxury retail-focused office environment

Office Location(s): 12 Tai Seng Street, Level 5 Luxasia Building, Singapore 534118

Geographic Context:

• Singapore is a global hub for luxury retail and beauty products
• Conveniently located in the Tai Seng industrial park, with nearby amenities and public transportation
• Close proximity to other luxury retail stores and beauty counters

Work Schedule: Full-time, with flexible remote work arrangements and potential overtime during event periods

ASSUMPTION: The office location and work schedule provide a convenient and flexible work environment for the role's responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager (Senior Brand Manager)
• Final interview with the department head or another senior team member

Key Assessment Areas:

• Marketing and event management skills
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with LUXASIA's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event management experience
• Demonstrate your understanding of the luxury beauty industry and LUXASIA's brand portfolio
• Prepare examples of successful marketing campaigns or events you've managed
• Showcase your ability to work effectively with various stakeholders

ATS Keywords: Marketing, Event Management, Luxury Beauty, Brand-Building, Consumer Marketing, Analytics, Stakeholder Coordination, Retail, Omnichannel, Singapore

ASSUMPTION: LUXASIA's interview process focuses on assessing candidates' marketing skills, cultural fit, and ability to work effectively with various stakeholders.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Event management software (e.g., Cvent, Eventbrite)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for this role, as it involves managing events, campaigns, and stakeholder communications.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Dynamic and fast-paced environment
• Collaborative and inclusive team culture
• Focus on innovation, risk-taking, and continuous improvement
• Strong emphasis on results-driven performance and excellence

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
• Do you possess a strong sense of trend and consumer behavior, with a passion for luxury beauty products?

ASSUMPTION: LUXASIA's company culture emphasizes respect, entrepreneurship, speed, passion, excellence, courage, and transformation, with a focus on results-driven performance and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for less experienced candidates
• Working in the luxury beauty industry may require long hours during peak seasons or events
• Adapting to LUXASIA's fast-paced and dynamic work environment may be challenging for candidates from more traditional or slower-paced work environments
• Competition for roles and career advancement opportunities may be high, given LUXASIA's large employee base and extensive brand portfolio

ASSUMPTION: While LUXASIA offers numerous opportunities for growth and development, candidates should be prepared to face potential challenges related to workload, work-life balance, and competition within the company.

📈 Similar Roles Comparison

• Compared to other marketing roles in the luxury beauty industry, this role offers a unique opportunity to work with a diverse portfolio of luxury beauty brands and gain exposure to various marketing channels
• LUXASIA's large employee base and extensive brand portfolio provide more opportunities for career growth and development compared to smaller luxury beauty retailers or brand-specific marketing roles
• This role may require more event management and stakeholder coordination responsibilities compared to other marketing roles focused primarily on digital or consumer marketing channels

ASSUMPTION: Candidates should consider their preferences for brand-specific or omnichannel marketing roles, as well as the potential for career growth and development within LUXASIA compared to other luxury beauty retailers or brand-specific marketing roles.

📝 Sample Projects

• Managing a luxury beauty brand's event calendar and executing events across multiple markets in Asia Pacific
• Collaborating with a luxury beauty brand's global headquarters to develop and implement a regional marketing campaign
• Conducting market research and analysis to identify trends and opportunities in the luxury beauty market in Asia Pacific

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Executive within LUXASIA's extensive brand portfolio and regional presence.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the brand portfolio?
• What opportunities are there for growth and development within LUXASIA?
• How does LUXASIA support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions help candidates better understand the role's expectations, LUXASIA's company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and event management experience, as well as your understanding of the luxury beauty industry and LUXASIA's brand portfolio
• Prepare examples of successful marketing campaigns or events you've managed, demonstrating your ability to work effectively with various stakeholders
• Follow up with the LUXASIA HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.