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Marketing Executive

Alphabe Insight Inc
Full-time
On-site
Cleveland, Ohio, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Cleveland, Ohio, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing campaigns aligned with business objectives
  • Conducting market research to identify new opportunities and target audiences
  • Collaborating with the sales team to support lead generation efforts
  • Analyzing campaign performance and preparing reports with actionable insights

ASSUMPTION: This role requires a strategic thinker with a strong understanding of marketing fundamentals, campaign management, and lead generation. The ideal candidate will be comfortable working in a dynamic environment and have experience in a B2B setting.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing campaigns aligned with business objectives

βœ… Conduct market research to identify new opportunities and target audiences

βœ… Collaborate with the sales team to support lead generation efforts

βœ… Coordinate with vendors, agencies, and internal teams to execute marketing strategies

βœ… Analyze campaign performance and prepare reports with actionable insights

βœ… Assist in organizing promotional events and industry trade shows

βœ… Ensure consistency in brand messaging across all marketing materials

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical evaluation. Strong project management skills and the ability to work well with cross-functional teams are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 2+ years of experience in a marketing role, preferably in a B2B environment

Required Skills:

  • Strong communication, organizational, and project management skills
  • Ability to analyze data and translate findings into strategic plans
  • Familiarity with CRM tools and marketing automation platforms
  • Detail-oriented and able to manage multiple priorities effectively

Preferred Skills:

  • Experience with marketing analytics tools
  • Fluency in a second language (Spanish, French, German, etc.)

ASSUMPTION: While the job listing does not specify preferred skills, having experience with marketing analytics tools and fluency in a second language could provide a competitive edge for candidates.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Executive with 2-5 years of experience in Cleveland, Ohio)

Benefits:

  • Competitive salary based on experience and qualifications
  • Opportunities for professional growth and career development
  • Collaborative and innovative work environment
  • Health, dental, and vision insurance
  • Paid time off and company holidays
  • Ongoing training and development support

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate project deadlines and team meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal salary structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees (Small to Medium-sized company)

Founded: 2019 (Relatively new company with a short history)

Company Description:

  • Signal Tru Brand is a dynamic and innovative PR and branding agency focused on disrupting the status quo and redefining storytelling in the ever-evolving world of PR and branding.
  • The company was founded by industry veterans with a shared vision to create a company that delivers results, sparks joy, ignites curiosity, and inspires change.
  • Signal Tru Brand believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.

Company Specialties:

  • Management
  • Marketing
  • and Public Relations

Company Website: signaltrubrand.com

ASSUMPTION: As a relatively new company, Signal Tru Brand may offer opportunities for growth and career development as it continues to expand and establish itself in the industry.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Executive will report directly to the Marketing Director and work closely with the sales team, vendors, agencies, and internal teams.

Work Arrangement: On-site with flexible scheduling to accommodate project deadlines and team meetings

Growth Opportunities:

  • As the company grows, there may be opportunities for the Marketing Executive to take on more responsibilities or move into a management role.
  • The company's focus on professional growth and development may provide opportunities for training and certification in new skills or technologies.

ASSUMPTION: Given the company's size and focus on innovation, there may be opportunities for the Marketing Executive to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: On-site (1515 Plumas St, Reno, Nevada 89509, US)

Office Location(s): Reno, Nevada

Geographic Context:

  • Reno is located in the Sierra Nevada region of Nevada, offering a mix of urban and outdoor recreational opportunities.
  • The city has a semi-arid climate with hot summers and cold winters, with average temperatures ranging from 32Β°F to 92Β°F (-2Β°C to 33Β°C).
  • Reno is known for its gaming and entertainment industry, as well as its growing tech and startup scene.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate project deadlines and team meetings

ASSUMPTION: The on-site work arrangement may provide opportunities for face-to-face collaboration and networking with team members and industry professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Marketing Director
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and reporting
  • Communication and presentation skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
  • Research the company and be prepared to discuss how your skills and experience align with their mission and values.

ATS Keywords: Marketing Executive, Marketing Campaigns, Market Research, Lead Generation, CRM, Marketing Automation, Data Analysis, Project Management, Brand Messaging, Promotional Events, Trade Shows

ASSUMPTION: As a smaller company, Signal Tru Brand may have a more streamlined interview process and place a greater emphasis on cultural fit and alignment with their mission and values.

πŸ› οΈ Tools & Technologies

  • CRM tools (e.g., Salesforce, HubSpot, Zoho CRM)
  • Marketing automation platforms (e.g., Marketo, Pardot, ActiveCampaign)
  • Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the Marketing Executive's areas of focus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Authenticity
  • Creativity
  • Strategic Thinking

Work Style:

  • Collaborative
  • Dynamic
  • Adaptable
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in a fast-paced, innovative environment where change is constant?
  • Are you comfortable working with cross-functional teams and managing multiple priorities?
  • Do you have a strong sense of creativity and a passion for storytelling?

ASSUMPTION: Signal Tru Brand places a strong emphasis on cultural fit and values-driven decision-making. Candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment may require adaptability and flexibility.
  • The role may involve managing multiple priorities and deadlines, which can be challenging at times.
  • As a smaller company, resources and budget may be limited, requiring creative problem-solving and resourcefulness.
  • The company's focus on innovation and disruption may require candidates to think outside the box and challenge the status quo.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth, learning, and making a significant impact on the company's success.

πŸ“ˆ Similar Roles Comparison

  • Marketing Manager vs. Marketing Executive: While both roles involve strategic planning and campaign execution, the Marketing Manager role may have more supervisory responsibilities and a broader scope of influence.
  • Marketing Specialist vs. Marketing Executive: The Marketing Specialist role may focus more on tactical execution and day-to-day tasks, while the Marketing Executive role requires a higher level of strategic thinking and leadership.
  • Career Path: The Marketing Executive role can serve as a stepping stone to more senior roles, such as Marketing Director or VP of Marketing, depending on the company's size and structure.

ASSUMPTION: The specific responsibilities and career paths for similar roles may vary depending on the company's size, industry, and internal structure.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to launch a new product or service
  • Conducting market research to identify new target audiences and opportunities for expansion
  • Analyzing campaign performance data to optimize future marketing efforts and improve ROI

ASSUMPTION: The specific projects and initiatives the Marketing Executive works on may vary depending on the company's goals, priorities, and market conditions.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing strategy and how this role fits into that plan?
  • How does the company support the professional growth and development of its employees?
  • What are the biggest challenges facing the marketing department, and how can this role help address them?
  • How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
  • Research the company and be prepared to discuss how your skills and experience align with their mission and values.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.