📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Alphabe Insight Inc
🔹 Location: Cleveland, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns aligned with business objectives
- Conducting market research to identify new opportunities and target audiences
- Collaborating with the sales team to support lead generation efforts
- Analyzing campaign performance and preparing reports with actionable insights
ASSUMPTION: This role requires a strategic thinker with a strong understanding of marketing fundamentals, campaign management, and lead generation. The ideal candidate will be comfortable working in a dynamic environment and have experience in a B2B setting.
📋 Key Responsibilities
✅ Develop and implement marketing campaigns aligned with business objectives
✅ Conduct market research to identify new opportunities and target audiences
✅ Collaborate with the sales team to support lead generation efforts
✅ Coordinate with vendors, agencies, and internal teams to execute marketing strategies
✅ Analyze campaign performance and prepare reports with actionable insights
✅ Assist in organizing promotional events and industry trade shows
✅ Ensure consistency in brand messaging across all marketing materials
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical evaluation. Strong project management skills and the ability to work well with cross-functional teams are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2+ years of experience in a marketing role, preferably in a B2B environment
Required Skills:
- Strong communication, organizational, and project management skills
- Ability to analyze data and translate findings into strategic plans
- Familiarity with CRM tools and marketing automation platforms
- Detail-oriented and able to manage multiple priorities effectively
Preferred Skills:
- Experience with marketing analytics tools
- Fluency in a second language (Spanish, French, German, etc.)
ASSUMPTION: While the job listing does not specify preferred skills, having experience with marketing analytics tools and fluency in a second language could provide a competitive edge for candidates.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Executive with 2-5 years of experience in Cleveland, Ohio)
Benefits:
- Competitive salary based on experience and qualifications
- Opportunities for professional growth and career development
- Collaborative and innovative work environment
- Health, dental, and vision insurance
- Paid time off and company holidays
- Ongoing training and development support
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate project deadlines and team meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: 2019 (Relatively new company with a short history)
Company Description:
- Signal Tru Brand is a dynamic and innovative PR and branding agency focused on disrupting the status quo and redefining storytelling in the ever-evolving world of PR and branding.
- The company was founded by industry veterans with a shared vision to create a company that delivers results, sparks joy, ignites curiosity, and inspires change.
- Signal Tru Brand believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
Company Specialties:
- Management
- Marketing
- and Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: As a relatively new company, Signal Tru Brand may offer opportunities for growth and career development as it continues to expand and establish itself in the industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing Executive will report directly to the Marketing Director and work closely with the sales team, vendors, agencies, and internal teams.
Work Arrangement: On-site with flexible scheduling to accommodate project deadlines and team meetings
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Executive to take on more responsibilities or move into a management role.
- The company's focus on professional growth and development may provide opportunities for training and certification in new skills or technologies.
ASSUMPTION: Given the company's size and focus on innovation, there may be opportunities for the Marketing Executive to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: On-site (1515 Plumas St, Reno, Nevada 89509, US)
Office Location(s): Reno, Nevada
Geographic Context:
- Reno is located in the Sierra Nevada region of Nevada, offering a mix of urban and outdoor recreational opportunities.
- The city has a semi-arid climate with hot summers and cold winters, with average temperatures ranging from 32°F to 92°F (-2°C to 33°C).
- Reno is known for its gaming and entertainment industry, as well as its growing tech and startup scene.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate project deadlines and team meetings
ASSUMPTION: The on-site work arrangement may provide opportunities for face-to-face collaboration and networking with team members and industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research the company and be prepared to discuss how your skills and experience align with their mission and values.
ATS Keywords: Marketing Executive, Marketing Campaigns, Market Research, Lead Generation, CRM, Marketing Automation, Data Analysis, Project Management, Brand Messaging, Promotional Events, Trade Shows
ASSUMPTION: As a smaller company, Signal Tru Brand may have a more streamlined interview process and place a greater emphasis on cultural fit and alignment with their mission and values.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation platforms (e.g., Marketo, Pardot, ActiveCampaign)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the Marketing Executive's areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Authenticity
- Creativity
- Strategic Thinking
Work Style:
- Collaborative
- Dynamic
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment where change is constant?
- Are you comfortable working with cross-functional teams and managing multiple priorities?
- Do you have a strong sense of creativity and a passion for storytelling?
ASSUMPTION: Signal Tru Brand places a strong emphasis on cultural fit and values-driven decision-making. Candidates who align with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility.
- The role may involve managing multiple priorities and deadlines, which can be challenging at times.
- As a smaller company, resources and budget may be limited, requiring creative problem-solving and resourcefulness.
- The company's focus on innovation and disruption may require candidates to think outside the box and challenge the status quo.
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth, learning, and making a significant impact on the company's success.
📈 Similar Roles Comparison
- Marketing Manager vs. Marketing Executive: While both roles involve strategic planning and campaign execution, the Marketing Manager role may have more supervisory responsibilities and a broader scope of influence.
- Marketing Specialist vs. Marketing Executive: The Marketing Specialist role may focus more on tactical execution and day-to-day tasks, while the Marketing Executive role requires a higher level of strategic thinking and leadership.
- Career Path: The Marketing Executive role can serve as a stepping stone to more senior roles, such as Marketing Director or VP of Marketing, depending on the company's size and structure.
ASSUMPTION: The specific responsibilities and career paths for similar roles may vary depending on the company's size, industry, and internal structure.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service
- Conducting market research to identify new target audiences and opportunities for expansion
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
ASSUMPTION: The specific projects and initiatives the Marketing Executive works on may vary depending on the company's goals, priorities, and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that plan?
- How does the company support the professional growth and development of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- Research the company and be prepared to discuss how your skills and experience align with their mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
