Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Global Guardians

🔹 Location: Cuffley, United Kingdom (Remote with on-site training and occasional travel)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote with on-site training and occasional travel

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in executing campaigns targeting property owners and local communities
• Creating engaging marketing content and managing social media channels
• Analyzing marketing performance and generating leads
• Collaborating with the team to capture case studies and maintain brand content

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on executing marketing campaigns and managing social media channels to engage key audiences.

📋 Key Responsibilities

✅ Supporting the roll-out of marketing campaigns to key audiences, including email marketing, digital marketing, events, and media relations

✅ Supporting the marketing calendar and creating marketing collateral within brand guidelines

✅ Capturing case studies, stories, and testimonials to create brand content and maintaining the photography and video content library

✅ Creating emails, newsletters, and social media posts, and scheduling content across channels

✅ Monitoring and distributing leads to sales, including referrals, Adword, organic SEO leads, and social media leads

✅ Analyzing marketing and social media performance and providing data and insights

✅ Attending marketing events, photographing properties, and meeting guardians and property owners as required

ASSUMPTION: This role involves a mix of creative and administrative tasks, with a focus on executing marketing campaigns and managing social media channels to engage key audiences and generate leads.

🎯 Required Qualifications

Education: Educated to degree level or equivalent with marketing experience

Experience: 2-5 years of marketing experience in B2C or B2B, working collaboratively with sales

Required Skills:

• Proven capability in writing copy and content for various audiences and channels
• Good photography and/or videography skills or willingness to learn
• Previous experience with web content management, mailing systems, social media scheduling, and design packages
• Strong written and oral communication skills
• Marketing data collation and analysis
• Ability to work unsupervised, prioritize work, and achieve deadlines
• Operates within brand guidelines
• Ability to work as part of a team

Preferred Skills:

• Working towards or having a Marketing qualification (Chartered Institute of Marketing)

ASSUMPTION: Candidates should have a strong background in marketing, with experience in content creation, social media management, and data analysis. A degree or equivalent marketing experience is required, and a marketing qualification is preferred.

💰 Compensation & Benefits

Salary Range: £28,000 - £33,000 per year (Based on industry standards for a Marketing Executive with 2-5 years of experience in the UK)

Benefits:

• Hybrid working arrangement
• Opportunity to work with a leading property guardianship company
• Potential for career growth and development

Working Hours: Full-time, 40 hours per week, with occasional travel for events and property visits

ASSUMPTION: The salary range is based on industry standards for a Marketing Executive with 2-5 years of experience in the UK. Benefits may include a hybrid working arrangement, opportunities for career growth, and the chance to work with a leading property guardianship company.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically Property Guardianship

Company Size: Small to Medium (11-50 employees)

Founded: 2011

Company Description:

• Global Guardians is the leading provider of property guardianship solutions in the UK
• The company protects empty properties by placing working professionals from local communities into vacant properties
• Global Guardians aims to bring empty properties back to the community and provide sustainable and affordable solutions for empty buildings

Company Specialties:

• Property Management
• Security
• Asset Management
• Empty Buildings
• Vacant Property Protection
• Building Security Solutions

Company Website: https://www.globalguardians.co.uk/

ASSUMPTION: Global Guardians is a leading property guardianship company in the UK, focusing on protecting empty properties and bringing them back to the community. The company specializes in property management, security, and vacant property protection.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and development

Reporting Structure: Reports to the Marketing Director and Marketing Manager

Work Arrangement: Hybrid, with on-site training for the first month and occasional travel for events and property visits

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunity to gain experience in a variety of marketing channels and tactics
• Chance to work with a leading property guardianship company and gain industry-specific knowledge

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, as well as the chance to gain experience in various marketing channels and tactics. Working with a leading property guardianship company also provides industry-specific knowledge and insights.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site training for the first month and occasional travel for events and property visits

Office Location(s): Cuffley, United Kingdom

Geographic Context:

• Cuffley is a village in Hertfordshire, England, with a population of approximately 5,000 people
• The area has good transport links to London and other major towns
• Cuffley is surrounded by beautiful countryside and has a strong sense of community

Work Schedule: Full-time, 40 hours per week, with occasional travel for events and property visits

ASSUMPTION: The work environment for this role is hybrid, with on-site training for the first month and occasional travel for events and property visits. Cuffley is a village in Hertfordshire with good transport links and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Face-to-face or video interview with the Marketing Director and Marketing Manager
• Final interview with the CEO or another senior member of the team

Key Assessment Areas:

• Marketing experience and skills
• Creativity and innovation
• Communication and interpersonal skills
• Analytical and data-driven mindset
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills
• Provide specific examples of your marketing campaigns and their outcomes
• Demonstrate your understanding of the property guardianship industry and Global Guardians' mission
• Showcase your creativity and innovation through your portfolio or examples of your work

ATS Keywords: Marketing, Email Marketing, Digital Marketing, Media Relations, Content Creation, Social Media Management, Photography, Videography, Web Content Management, Data Analysis, Communication, Team Collaboration, Lead Generation, Brand Management, Event Coordination, Marketing Strategy

ASSUMPTION: The application process for this role involves an online application, phone or video screening, and multiple face-to-face or video interviews. Key assessment areas include marketing experience and skills, creativity and innovation, communication and interpersonal skills, analytical and data-driven mindset, and alignment with company values and culture.

🛠️ Tools & Technologies

• Mailchimp or similar email marketing platform
• Hootsuite or similar social media management tool
• Google Analytics or similar web analytics tool
• Canva or similar graphic design tool
• Adobe Creative Suite or similar video editing software

ASSUMPTION: The tools and technologies required for this role include email marketing platforms, social media management tools, web analytics tools, graphic design tools, and video editing software.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Community
• Innovation
• Professionalism
• Integrity

Work Style:

• Collaborative
• Creative
• Data-driven
• Results-oriented
• Adaptable

Self-Assessment Questions:

• Do you share Global Guardians' commitment to sustainability and community?
• Are you comfortable working in a collaborative and creative environment?
• Do you have a data-driven mindset and a results-oriented approach to your work?
• Are you adaptable and able to work in a hybrid environment with occasional travel?

ASSUMPTION: Global Guardians values sustainability, community, innovation, professionalism, and integrity. The ideal candidate for this role will be collaborative, creative, data-driven, results-oriented, and adaptable, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• Occasional travel for events and property visits may be required
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• The property guardianship industry is relatively niche, and candidates may need to familiarize themselves with the sector
• The role may require working with a diverse range of stakeholders, including property owners, guardians, and local communities

ASSUMPTION: Potential challenges for this role include occasional travel, tight deadlines, managing multiple projects, and working with a diverse range of stakeholders. Candidates should be comfortable working in a fast-paced environment and be able to adapt to the unique requirements of the property guardianship industry.

📈 Similar Roles Comparison

• Marketing Executive vs. Marketing Manager: A Marketing Executive typically has less experience and is responsible for executing marketing campaigns, while a Marketing Manager has more experience and is responsible for strategizing and overseeing marketing efforts
• Property Guardianship vs. Other Real Estate Industries: The property guardianship industry is unique in that it focuses on protecting empty properties by placing working professionals from local communities into vacant properties. This role may involve working with a diverse range of stakeholders and requires an understanding of the specific challenges and opportunities presented by the industry
• Hybrid vs. Remote vs. On-site: A hybrid role offers the best of both worlds, allowing employees to work remotely while also having the opportunity to collaborate and build relationships with colleagues in an office environment

ASSUMPTION: This role is similar to a Marketing Executive position in other industries, but with a focus on the unique requirements of the property guardianship sector. The hybrid work arrangement offers the benefits of both remote and on-site work, allowing employees to balance flexibility and collaboration.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness of Global Guardians' services among local communities
• Creating a series of case studies showcasing the success of Global Guardians' property guardianship solutions for property owners
• Analyzing marketing performance data to identify trends and opportunities for improvement, and presenting findings to the marketing team

ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, creating case studies, and analyzing marketing performance data. These projects require a strong understanding of marketing principles, creativity, and a data-driven mindset.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the upcoming quarter, and how this role will contribute to its execution?
• How does the marketing team collaborate with other departments, such as sales and operations, to ensure consistent messaging and branding?
• What opportunities are there for professional development and growth within the marketing department?
• How does Global Guardians measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
• What is the company culture like, and how does the marketing team fit into the broader organization?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the marketing calendar, cross-departmental collaboration, professional development opportunities, marketing KPIs, and company culture. These questions will help candidates better understand the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.globalguardians.co.uk/careers/
• Tailor your resume and cover letter to highlight your marketing experience and skills, providing specific examples of your work
• Prepare a portfolio or examples of your marketing campaigns and their outcomes, showcasing your creativity and innovation
• Follow up with the Global Guardians HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.