Marketing Executive

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📌 Core Information

** 🔹 **Job Title:** Marketing Executive 🔹 **Company:** AccorHotel 🔹 **Location:** Dubai, Dubayy, United Arab Emirates 🔹 **Job Type:** On-site 🔹 **Category:** Marketing & Communications 🔹 **Date Posted:** April 3, 2025 🔹 **Experience Level:** Entry-level to Mid-level (0-2 years) 🔹 **Remote Status:** On-site **

📌 Essential Job Details

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🚀 Job Overview

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As a Marketing Executive at AccorHotel, you will play a pivotal role in driving brand awareness and event success for our prestigious hotels. This role involves a blend of administrative tasks, stakeholder management, and creative problem-solving.

• Support the Marketing Manager in maintaining effective filing and administrative systems for sponsorships and events.
• Identify and manage a database of potential sponsors, targeting specific ones for each event.
• Negotiate with potential sponsors to secure advantageous arrangements and close deals.
• Liaise with internal departments to ensure brand consistency and effective event execution.
• Manage relationships with media outlets to maximize event coverage and promotions.

ASSUMPTION: This role requires a proactive self-starter with excellent communication and interpersonal skills to thrive in a dynamic, fast-paced environment.

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📋 Key Responsibilities

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✅ Assist the Marketing Manager in maintaining an effective filing and administrative system for sponsorships and events.

✅ Identify, research, and maintain a general database of potential sponsors for all events, targeting specific ones for each event.

✅ Negotiate with potential sponsors to secure advantageous arrangements and close deals, demonstrating keen negotiating skills.

✅ Manage relationships with sponsors, ensuring all materials are provided and agreements are met.

✅ Assist the Marketing team in handling events with internal departments to ensure brand consistency and effective event execution.

✅ Maintain effective working relationships with media outlets to encourage and maximize coverage of events and promotions.

✅ Host members of the media, strategic partners, and top clients at property functions and events.

✅ Assist in the production of promotional material, gathering supporting data and collateral material.

✅ Take photographs of internal functions, banquet and conference functions, and VIPs visiting the hotel.

✅ Attend all events and promotions, and submit monthly reports to the Marketing Manager.

✅ Attend division and general meetings as required.

✅ Undertake additional duties as required by management.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and prioritize effectively.

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🎯 Required Qualifications

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Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum of 1-2 years of experience in a 5-star hotel, with experience in the GCC and/or Middle East region being a plus.

Required Skills:

• Excellent communication skills, both written and verbal, in English and Arabic.
• Proven negotiation skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite and CRM software.
• Fluency in Arabic is a plus.

Preferred Skills:

• Experience with event management software.
• Knowledge of the local market and industry trends.
• Bilingual or multilingual skills.

ASSUMPTION: Fluency in Arabic is highly desirable for this role due to the location and target market.

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💰 Compensation & Benefits

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Salary Range: AED 15,000 - 25,000 per month ( Industry standard for entry-level marketing executives in Dubai )

Benefits:

• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through Accor Academies with the opportunity to earn qualifications while working.
• Opportunity to develop your talent and grow within the property and across the world.
• Ability to make a difference in the local community through Accor's Corporate Social Responsibility activities, like Planet 21.
• Accor's commitment to Diversity & Inclusion.

Working Hours: Full-time, 40 hours per week, with flexible scheduling to accommodate events and promotions.

ASSUMPTION: The salary range is based on industry standards for entry-level marketing executives in Dubai, with consideration for the cost of living and market demand.

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📌 Applicant Insights

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🔍 Company Context

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Industry: Hospitality, with a focus on luxury and upscale hotels and resorts.

Company Size: Accor is a large, multinational corporation with over 5,600 properties across 110 countries, employing over 290,000 people worldwide. This means there are ample opportunities for growth and career development.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world.

Company Description:

• Accor is a world-leading travel & lifestyle group offering unique experiences in more than 4,900 hotels and residences across 110 countries.
• The group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands – from luxury to economy – enabling it to cater to a wide range of traveler needs.
• Accor is also active in digital, distribution, and loyalty programs, with more than 68 million members worldwide.

Company Specialties:

• Hotel operations and management.
• Loyalty programs and digital services.
• Food & beverage and catering services.

Company Website: https://www.group.accor.com/

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.

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📊 Role Analysis

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Career Level: Entry-level to Mid-level (0-2 years of experience).

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager and works closely with other departments, such as Sales, Events, and Communications.

Work Arrangement: On-site, with flexible scheduling to accommodate events and promotions.

Growth Opportunities:

• Progression within the Marketing department or other departments within the hotel.
• Opportunities to work across different brands and properties within the Accor portfolio.
• Access to learning and development programs through Accor Academies.

ASSUMPTION: Accor's large size and diverse portfolio provide numerous growth opportunities for motivated individuals.

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🌍 Location & Work Environment

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Office Type: On-site, within a luxury hotel property.

Office Location(s): Dubai, United Arab Emirates.

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving hospitality industry.
• The hotel is located in a prime tourist area, offering easy access to attractions, shopping, and dining options.
• The United Arab Emirates offers a tax-free income and a high standard of living.

Work Schedule: Full-time, with flexible scheduling to accommodate events and promotions. The role may require working evenings and weekends as needed.

ASSUMPTION: The dynamic and fast-paced work environment in a luxury hotel setting may appeal to candidates who thrive in high-pressure situations and enjoy working in a customer-facing role.

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💼 Interview & Application Insights

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Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR department.
• In-person or video interview with the Marketing Manager and/or other department heads.
• Final interview with the General Manager or Area Director.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Negotiation skills and commercial awareness.
• Organizational skills and attention to detail.
• Cultural fit and alignment with Accor's values.

Application Tips:

• Tailor your resume to highlight relevant experience and skills, using keywords from the job description.
• Prepare examples of your negotiation skills and event management experience.
• Demonstrate your understanding of the local market and Accor's brand portfolio in your cover letter.
• Follow up with the HR department or hiring manager after submitting your application to express your interest in the role.

ATS Keywords: Marketing Executive, Sponsorship, Event Management, Negotiation, Communication, CRM, Microsoft Office, Arabic, English, Hospitality, Luxury Hotel, Dubai.

ASSUMPTION: Accor's large size and global presence may result in a competitive application process, with a high volume of candidates for each role.

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🛠️ Tools & Technologies

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• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• CRM software (e.g., Salesforce, Zoho CRM, or similar).
• Event management software (e.g., Cvent, Eventbrite, or similar).

ASSUMPTION: The specific CRM and event management software used may vary depending on the property and region.

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👔 Cultural Fit Considerations

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Company Values:

• Respect.
• Integrity.
• Commitment.
• Diversity.
• Spirit of Conquest.

Work Style:

• Dynamic and fast-paced.
• Customer-focused and guest-centric.
• Collaborative and team-oriented.
• Adaptable and resilient in the face of change.

Self-Assessment Questions:

• How do you demonstrate respect and integrity in your daily work?
• Can you provide an example of a time when you showed commitment to a project or goal?
• How do you handle change and adapt to new situations in the workplace?

ASSUMPTION: Accor's diverse global workforce and commitment to diversity and inclusion create a vibrant and multicultural work environment.

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⚠️ Potential Challenges

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• The dynamic and fast-paced nature of the role may require working evenings and weekends to accommodate events and promotions.
• The role involves managing multiple stakeholders and may require navigating complex organizational structures.
• The competitive nature of the hospitality industry may present challenges in securing sponsorships and maximizing event coverage.
• The United Arab Emirates offers a high standard of living but may have higher cost of living expenses compared to other regions.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, development, and exposure to a diverse range of experiences within the hospitality industry.

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📈 Similar Roles Comparison

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• Marketing Coordinator: This role may have more focus on administrative tasks and less emphasis on negotiation and stakeholder management.
• Event Manager: This role may have more focus on event logistics and less emphasis on sponsorship acquisition and media relations.
• Sales & Marketing Executive: This role may have a broader scope, including sales responsibilities, and may require more travel.

ASSUMPTION: The Marketing Executive role offers a unique blend of responsibilities that set it apart from similar roles within the hospitality industry.

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📝 Sample Projects

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• Securing a high-profile sponsorship for a hotel event, demonstrating excellent negotiation skills and market knowledge.
• Managing a successful event from start to finish, including vendor coordination, on-site management, and post-event follow-up.
• Developing and implementing a targeted media relations campaign to maximize event coverage and brand exposure.

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

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❓ Key Questions to Ask During Interview

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• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the hotel and the Accor portfolio?
• What opportunities are there for professional development and growth within the Marketing department and the hotel?
• How does the hotel support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the opportunities for progression within Accor?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

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📌 Next Steps for Applicants

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To apply for this position:

• Submit your application through the Accor careers portal.
• Tailor your resume to highlight relevant experience and skills, using keywords from the job description.
• Prepare examples of your negotiation skills and event management experience for the interview.
• Demonstrate your understanding of the local market and Accor's brand portfolio in your cover letter.
• Follow up with the HR department or hiring manager after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.