📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Informa Group Plc.
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling multi-channel content for international education events
- Analyzing campaign performance data to drive results and optimize marketing efforts
- Ensuring brand excellence and quality standards across all marketing materials
- Collaborating cross-functionally with sales teams, conference teams, designers, web teams, and external partners
- Supporting exhibitor and sponsor success through exceptional marketing support
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving engagement and ROI through data-informed marketing strategies.
📋 Key Responsibilities
✅ Create and manage multi-channel content, developing and executing compelling content strategies across social media, digital platforms, and email campaigns that align with objectives and drive meaningful engagement.
✅ Drive data-informed marketing optimisation by analyzing campaign performance metrics to identify trends and opportunities, then implementing evidence-based enhancements that maximise ROI and audience engagement.
✅ Maintain brand excellence and quality standards by ensuring all marketing materials adhere to brand guidelines and meet high-quality benchmarks, preserving consistency across all touchpoints and communications.
✅ Drive cross-functional collaboration by working seamlessly with sales teams, conference team, designers, web team, and external partners to align marketing efforts with broader organisational goals and facilitate integrated campaign execution.
✅ Support exhibitor and sponsor success by addressing exhibitor marketing needs and fulfilling sponsorship deliverables with attention to detail, ensuring all stakeholders receive exceptional support and value from their participation.
✅ Demonstrate adaptability in a dynamic environment by embracing emerging priorities with agility and resourcefulness, proactively identifying and responding to changing marketing needs as they arise within the organisation.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in marketing, preferably within the events or education sectors
Required Skills:
- Enthusiasm and willingness to learn and develop
- Good time management, problem-solving, and organisational skills
- Positive attitude and team player
- Adaptable problem-solver with natural intuition and ability to thrive in dynamic environments
- Self-starter with initiative who proactively identifies opportunities beyond assigned tasks
- Quick learner who eagerly embraces new tools, platforms, and technologies
- Socially engaging team player who contributes positively to team culture and dynamics
- Passion for digital marketing with genuine interest in emerging trends and strategies
- Strong copywriting abilities and attention to detail
- Social media enthusiast who enjoys building and growing online communities
- Strong relationship-builder who connects easily with others
- Growth-oriented thinker with enthusiasm for continuous learning and development
- Solutions-focused approach to challenges and obstacles
- Willingness to travel occasionally
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates should demonstrate a strong work ethic, attention to detail, and a proactive approach to problem-solving.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (based on industry standards for a Marketing Executive role in London with 0-2 years of experience)
Benefits:
- Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most of us balancing time in the office with working remotely.
- Great Community: A welcoming culture with both in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
- Broader Impact: Take up to four days per year to volunteer, with charity match funding also available.
- Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. We support and encourage internal job moves when it's time for the next step.
- Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Personal Benefits: A flexible range of personal benefits to choose from, plus company-funded private medical cover.
- ShareMatch Scheme: Allows you to become an Informa shareholder with free matching shares.
- Strong Wellbeing Support: Through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
- Recognition for Great Work: With global awards and kudos programs.
- International Collaboration: As an international company, you have the chance to collaborate with teams around the world.
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work remotely for up to two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Informa Group Plc. was founded in 1998 and has since grown to become a member of the UK's FTSE 100 group of public companies.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
- The company serves a wide range of specialist markets, including Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research and Advanced Learning, and many more.
- Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, with a portfolio of over 200 events and 3,500 products and services.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a global leader in its industry, providing extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering the opportunity to gain valuable experience in a global company.
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager within the GESS Education team at Informa Connect.
Work Arrangement: This role operates on a hybrid basis, requiring the Marketing Executive to be in the office for three days per week, with the remaining two days worked remotely.
Growth Opportunities:
- Progression to a Marketing Manager role within the GESS Education team or other divisions within Informa Group Plc.
- Expansion of responsibilities to cover additional events and markets within the GESS Education portfolio.
- Opportunities to work on high-profile international events and collaborate with global teams.
ASSUMPTION: This role offers a clear path for career progression within the GESS Education team and the broader Informa Group Plc. organisation.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s London office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 5 Howick Place, London, SW1P 1WG, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse communities, and excellent transportation links.
- The office is located in the Westminster district, close to the River Thames and major attractions such as the Houses of Parliament and the London Eye.
- The area offers a wide range of amenities, including shops, restaurants, and parks.
Work Schedule: The Marketing Executive will work Monday to Friday, with core hours of 9:00 AM to 5:30 PM. The role operates on a hybrid basis, with three days in the office and up to two days working remotely.
ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Informa Group Plc. careers portal
- Phone or video screening with the HR team to assess cultural fit and basic qualifications
- Face-to-face or video interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and career aspirations
- Final round interview with senior stakeholders to assess cultural fit, skills, and potential for growth within the organisation
- Job offer and onboarding process
Key Assessment Areas:
- Creativity and innovation in marketing campaign development
- Data analysis and interpretation skills to drive marketing optimisation
- Brand management and quality control expertise
- Collaboration and communication skills to work effectively with cross-functional teams
- Problem-solving and adaptability in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your passion for digital marketing and emerging trends in the industry
- Showcase your ability to work effectively in a hybrid work environment
- Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities
ATS Keywords: Marketing, Campaign Development, Data Analysis, Brand Management, Cross-Functional Collaboration, Exhibitor Support, Adaptability, Problem Solving, Digital Marketing, Social Media, Relationship Building, Growth Mindset, Continuous Learning, Solutions Focused
ASSUMPTION: The interview process at Informa Group Plc. is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the organisation.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The Marketing Executive will be expected to have proficiency in relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the heart of everything we do
- Innovative: We challenge the status quo and embrace change
- Collaborative: We work together to achieve more
- Integrity: We act with honesty and fairness in all our interactions
- Respect: We value and celebrate the diversity of our people and our customers
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven, with a focus on using insights to inform decision-making and optimise performance
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns across multiple channels?
- Are you comfortable working in a fast-paced, dynamic environment and embracing change?
- Do you have strong analytical skills and the ability to interpret data to drive marketing optimisation?
- Are you a strong communicator and collaborator, with experience working effectively with cross-functional teams?
- Do you have a passion for digital marketing and a genuine interest in emerging trends and strategies?
ASSUMPTION: Informa Group Plc. values candidates who demonstrate a strong cultural fit with the organisation's values and work style, as well as a passion for marketing and a willingness to learn and adapt.
⚠️ Potential Challenges
- The role may require occasional travel to attend events and meetings, which could disrupt personal schedules and routines
- The fast-paced nature of the role may lead to tight deadlines and high workloads during peak periods
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues
- The role may require working with diverse stakeholders, including exhibitors, sponsors, and external partners, which could present communication and collaboration challenges
ASSUMPTION: These challenges can be mitigated through effective time management, prioritisation, and open communication with colleagues and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate position in a global events or marketing agency, with a focus on campaign development, data analysis, and cross-functional collaboration
- In comparison to other marketing roles within Informa Group Plc., this position offers a unique opportunity to work on international education events and collaborate with global teams
- Career progression in this role may lead to opportunities in marketing management, event management, or other specialist areas within the organisation
ASSUMPTION: This role offers a unique blend of marketing, events, and international experience, with ample opportunities for career growth and development within the organisation.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for the GESS Dubai event, including social media content, email newsletters, and targeted online advertising
- Analyzing campaign performance data to identify trends and opportunities, then implementing evidence-based enhancements to optimise ROI and audience engagement
- Collaborating with the sales team to create targeted marketing materials for exhibitors and sponsors, ensuring all stakeholders receive exceptional support and value from their participation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on creativity, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the GESS Education portfolio, and what are the key objectives for the next 12 months?
- What are the key team dynamics and work styles within the GESS Education team, and how does this role contribute to the team's success?
- What opportunities are there for professional development and career growth within the GESS Education team and the broader Informa Group Plc. organisation?
- How does Informa Group Plc. support work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, team dynamics, and career growth opportunities within the organisation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities
- Research the GESS Education portfolio and Informa Group Plc. to demonstrate your enthusiasm and understanding of the organisation
- Follow up with the hiring manager or HR team within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
