📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Asico
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for real estate projects
- Creating engaging content for digital platforms and promotional events
- Collaborating with sales teams to align marketing efforts with sales goals
- Analyzing campaign performance and suggesting improvements
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on digital marketing and lead generation.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies for residential and commercial properties
✅ Creating engaging content for digital platforms, social media, and promotional events
✅ Coordinating with creative and advertising agencies for marketing materials
✅ Managing social media channels and responding to inquiries promptly
✅ Planning and coordinating promotional events, exhibitions, and open houses
✅ Monitoring and analyzing campaign performance, and suggesting improvements
✅ Conducting market research and competitor analysis
✅ Collaborating with the sales team to align marketing efforts with sales goals
✅ Maintaining and updating CRM with campaign responses and client interactions
✅ Preparing periodic marketing reports and presentations for management
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field
Experience: 2+ years of experience in marketing, preferably in the real estate sector
Required Skills:
- Strong understanding of digital marketing and lead generation strategies
- Proficient in MS Office, Canva/Photoshop, and marketing automation tools
- Excellent written and verbal communication skills
- Creative thinker with an eye for design and detail
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong organizational and analytical skills
Preferred Skills:
- Experience with CRM software
- Fluency in Arabic
ASSUMPTION: Candidates with experience in real estate marketing and proficiency in relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month ( Industry standard for a Marketing Executive with 2-5 years of experience in Dubai )
Benefits:
- Employment Visa
- Medical Insurance
Working Hours: 40 hours per week, Sunday to Thursday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are typical for the region and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, with a focus on real estate development and sales
Company Size: Small (19 employees), which may offer a more agile and hands-on work environment
Founded: 2010, with a history of growth and expansion in the Middle East
Company Description:
- Asico is a real estate development and investment company, focusing on residential and commercial properties in the Middle East
- They aim to deliver high-quality projects that meet international standards
- The company values innovation, quality, and customer satisfaction
Company Specialties:
- Real estate development
- Property investment
- Project management
Company Website: http://www.asico.com
ASSUMPTION: Asico is a growing company in the real estate sector, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Head of Marketing
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role
- Expanding skills and knowledge in digital marketing and real estate
- Potential international assignments, as the company continues to grow in the Middle East
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader real estate industry.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for real estate and business
- The city offers a multicultural environment and numerous networking opportunities
- Dubai has a competitive job market, with many international companies and expatriates
Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with the possibility of occasional overtime or weekend work for events
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and innovation in the real estate sector.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the Marketing Manager or Head of Marketing
- Final interview with the company's senior management
Key Assessment Areas:
- Marketing and digital marketing skills
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the real estate industry and Asico's projects
- Prepare examples of your marketing campaigns and content for the interview
ATS Keywords: Marketing, Digital Marketing, Lead Generation, Content Creation, Social Media Management, Event Coordination, Market Research, CRM, Real Estate Marketing
ASSUMPTION: The application process is competitive, with a focus on assessing marketing skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Canva or Photoshop
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in relevant marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Satisfaction
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a successful marketing campaign you've led, and what made it successful?
- How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: Asico values innovation, quality, and customer satisfaction, and seeks candidates who align with these values and can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Competing in a competitive real estate market
- Developing and implementing effective marketing strategies for diverse real estate projects
ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and a creative approach to marketing.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the real estate industry
- Asico offers a smaller, more agile work environment compared to larger real estate companies
- This role provides opportunities for career growth and development within the marketing department and the broader real estate industry
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on the real estate industry and a smaller, more agile work environment.
📝 Sample Projects
- Developing and executing a marketing campaign for a new residential development
- Creating engaging content for social media platforms to promote an upcoming commercial property launch
- Coordinating an open house event for a luxury real estate project
ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the need for creativity, adaptability, and strong communication skills.
❓ Key Questions to Ask During Interview
- What are the key marketing priorities for the company in the next 6 to 12 months?
- How does the marketing department collaborate with other departments, such as sales and project management?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions help assess the company's marketing priorities, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills relevant to real estate
- Write a cover letter explaining your interest in the role and how your background makes you a strong fit
- Prepare examples of your marketing campaigns and content for the interview
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
