Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Immediate Media Co

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (FULL_TIME)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the event marketing team in delivering multi-channel marketing campaigns
• Managing campaign data and creating marketing materials
• Maintaining relationships with suppliers, partners, and exhibitors
• Working with audience data and utilizing various marketing tools
• Assisting in the planning and delivery of multi-channel marketing campaigns

ASSUMPTION: This role requires a good understanding of marketing and campaign planning, as well as experience with digital marketing tools. Strong organizational skills and attention to detail are essential.

📋 Key Responsibilities

✅ Working with the marketing team on the implementation of marketing plans to achieve objectives relating to visitor attendance and revenue targets

✅ Understanding the objectives and timescales for the event and working to those deadlines

✅ Working with the data and CRM leads to manage the campaign data requirements

✅ Assisting in the production of targeted and effective marketing materials based on a specific cohort and content strategy for each event

✅ Helping maintain day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print, media buying and PR

✅ Assisting in the planning and delivery of multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns

✅ Ensuring each event website is kept fully up to date with relevant content and consistent brand voice

✅ Managing email marketing using the Adestra platform, delivering segmented campaigns in line with the cohort/content strategy with well written and engaging copy

✅ Liaising directly with exhibitors to ensure they are apprised of relevant marketing activity and that they are maximising marketing opportunities pre, during and post-event

✅ Assisting in the development and scheduling of social media campaigns

✅ Managing customer service enquiries, responding to inbound customer emails, and social media comments and messages

✅ Supporting in the delivery of the detailed results of the marketing campaign for the creation of post-show reports

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Communications, or a related field)

Experience: 0-2 years of relevant experience in marketing or a related field

Required Skills:

• Understanding of marketing and campaign planning
• Experience in basic website management
• Understanding of digital marketing tools and campaigns
• Good overall IT skills including Outlook and Microsoft Office
• Organised, with good time management
• Ability to pay close attention to detail
• Willing to learn, adapt and grow within a role

Preferred Skills:

• Experience with CRM tools
• Knowledge of the events industry

ASSUMPTION: While not explicitly stated, a Bachelor's degree in Marketing, Communications, or a related field is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: Up to £29,000 per year (Assumed: £27,000 - £29,000 per year, based on industry standards for a Marketing Executive with 0-2 years of experience in London)

Benefits:

• 25 Days Holiday Plus A Day For Your Birthday
• Flexible / Hybrid Working
• Cycle To Work Scheme
• Enhanced Family Policies
• Competitive Pension Plans
• Life Assurance
• Tailored Training And Development
• Supportive Well-Being Initiatives

Working Hours: Full-time (40 hours per week), with flexible/hybrid working arrangements

ASSUMPTION: The salary range is based on industry standards for a Marketing Executive with 0-2 years of experience in London. The benefits listed are those explicitly mentioned in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Publishing, Media, and Technology

Company Size: 501-1,000 employees (Medium-sized company)

Founded: 2011

Company Description:

• Immediate Media Co is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, and BBC Gardeners’ World Magazine
• The company's trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps, live events, tools, and services
• Immediate Media Co aims to inspire, fuel, encourage, and educate its audiences by helping them get more joy from the things they love

Company Specialties:

• Consumer Publishing
• Publishing
• Content Platform
• Consumer Media
• Media
• Multi-Platform
• Digital
• Content
• and Advertising

Company Website: http://www.immediate.co.uk

ASSUMPTION: Immediate Media Co is a medium-sized company with a focus on consumer publishing, media, and technology. The company's mission and values are centered around inspiring and educating its audiences.

📊 Role Analysis

Career Level: Entry-level to Mid-level Marketing role

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Marketing Director

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• Progression to Senior Marketing Executive or Marketing Manager roles
• Expanding skills and knowledge in event marketing and consumer publishing
• Potential to work on various brands and events within the Immediate Media Co portfolio

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the wider company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with various work areas

Office Location(s): Vineyard House, 44 Brook Green, London, W6 7BT, GB

Geographic Context:

• London, England, United Kingdom
• Central location with easy access to public transportation
• Vibrant and multicultural city with numerous amenities and attractions

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible/hybrid working arrangements)

ASSUMPTION: The office environment is modern and collaborative, with a central location in London that offers easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Face-to-face interview with the Marketing Manager or Marketing Director
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Marketing and campaign planning skills
• Understanding of digital marketing tools and campaigns
• Organizational skills and attention to detail
• Communication and interpersonal skills

Application Tips:

• Tailor your resume to highlight relevant marketing and campaign planning experience
• Include specific examples of your experience with digital marketing tools and campaigns
• Demonstrate your organizational skills and attention to detail through your application materials
• Showcase your enthusiasm for the role and the company's brands

ATS Keywords: Marketing, Campaign Planning, Digital Marketing, Event Marketing, CRM Tools, Customer Service, Email Marketing, Social Media Management, Content Creation, Website Management

ASSUMPTION: The application process is likely to involve multiple interviews, with a focus on assessing the candidate's marketing and campaign planning skills, as well as their organizational skills and attention to detail.

🛠️ Tools & Technologies

• Adestra (email marketing platform)
• CRM tools (e.g., Salesforce, HubSpot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Website content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The Marketing Executive will be required to use various marketing tools and platforms, including email marketing, CRM, and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Inspiring
• Fueling
• Encouraging
• Educating

Work Style:

• Collaborative
• Dynamic
• Inclusive
• Supportive

Self-Assessment Questions:

• Do you share Immediate Media Co's values of inspiring, fueling, encouraging, and educating?
• Are you comfortable working in a collaborative and dynamic office environment?
• Do you thrive in a supportive and inclusive work culture?

ASSUMPTION: Immediate Media Co values a work environment that is collaborative, dynamic, inclusive, and supportive, with a focus on inspiring, fueling, encouraging, and educating its audiences.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Working with tight deadlines and campaign timelines
• Balancing creative and administrative tasks
• Adapting to a hybrid work environment

ASSUMPTION: This role may present challenges in managing multiple campaigns, working with tight deadlines, and balancing creative and administrative tasks in a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other Marketing Executive roles, this position has a stronger focus on event marketing and working with external suppliers and partners
• Industry-specific context: The events industry can be fast-paced and dynamic, with a focus on maximizing revenue and visitor attendance
• Career path comparison: This role offers opportunities for growth and development within the marketing department and the wider company

ASSUMPTION: This role differs from other Marketing Executive positions in its focus on event marketing and working with external suppliers and partners. The events industry can be fast-paced and dynamic, with a focus on maximizing revenue and visitor attendance.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign for an upcoming event
• Creating targeted and effective marketing materials based on a specific cohort and content strategy
• Managing customer service enquiries and social media comments and messages for an event

ASSUMPTION: Sample projects for this role may include planning and executing marketing campaigns, creating targeted marketing materials, and managing customer service enquiries.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign timeline for an event?
• How does the marketing team collaborate with other departments, such as sales and operations?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: During the interview, it is essential to ask questions about the role's responsibilities, the company culture, and opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and campaign planning experience
• Write a cover letter explaining your interest in the role and the company's brands
• Prepare examples of your experience with digital marketing tools and campaigns
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.