Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Smartdesc

🔹 Location: London, United Kingdom (Hybrid: 2 days in Hemel Hempstead)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Executing marketing strategy for Managed Services division
• Collaborating with sales, go-to-market, and business development teams
• Developing and executing integrated campaigns across multiple channels
• Managing budgets, agency relationships, and MDF with technology partners
• Tracking, measuring, and reporting on campaign performance

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on collaboration and stakeholder management.

📋 Key Responsibilities

✅ Execute marketing strategy for Managed Services division, translating business goals into powerful marketing plans.

✅ Collaborate cross-functionally with sales, go-to-market, and business development teams to ensure marketing efforts are fully aligned and focused on driving revenue.

✅ Develop and execute integrated campaigns across on and offline channels, using marketing tactics such as content creation, social, landing pages, webinars, and events to generate leads and support the sales pipeline.

✅ Increase digital footprint - drive performance for Managed Services website and vendor landing pages - optimising SEO and run Paid and Google Ads campaigns.

✅ Align with wider teams and customers to manage the development and promotion of digital and video case studies.

✅ Responsible for briefing the centralised Digital Marketing team on the timely delivery of campaign assets and event materials.

✅ Manage budgets, agency relationships, and leverage partner portals to deliver high-impact campaigns on time and on target.

✅ Leverage and manage MDF (Market Development Funds) with our technology partners.

✅ Track, measure, and report on campaign performance—using insights to continuously optimise results.

✅ Collaborate closely with our centralised digital marketing function.

ASSUMPTION: This role requires a high level of organisation, project management skills, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in a Partner Marketing environment, ideally within the tech or IT sector

Required Skills:

• Proven experience in executing successful multi-touch campaigns that generate leads and ROI
• Knowledge of the online and offline marketing mix
• Strong project management and organisational skills
• Experience with MDF planning, tracking, and ROI analysis
• Excellent communication skills with the ability to influence and collaborate across teams and partners
• A results-focused mindset with a solid understanding of marketing metrics and KPIs
• Ability to work in a fast-paced and ever-changing marketing environment
• Knowledge of using marketing automation and CRM platforms

Preferred Skills:

• Experience with SEO and PPC campaigns
• Familiarity with the nonprofit sector
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the tech or IT sector and a proven track record in partner marketing are strongly preferred.

💰 Compensation & Benefits

Salary Range: In the region of £35k, depending on experience

Benefits:

• Hybrid work arrangement (2 days in Hemel Hempstead office)
• Opportunity to work for a leading Managed Service Provider in the nonprofit space
• Chance to grow and develop skills within a vibrant, innovative, and fun marketing team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing executive role with 2-5 years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Smartdesc is a leading Managed Service Provider in the nonprofit space, with a strong reputation for high-quality managed services. They offer a complimentary services portfolio and are part of the Academia Group.

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Smartdesc focuses on providing IT services to education, business, public sector, and nonprofit sectors
• They are a Microsoft Gold Partner and an approved supplier for various nonprofit organizations
• Smartdesc offers a range of services, including virtual IT director, virtual IT manager, practical consultancy, and cybersecurity

Company Specialties:

• Virtual IT Director
• Virtual IT Manager
• Practical consultancy
• Hands-on and accessible staff
• Cybersecurity
• Outsourced IT
• Not for Profit
• Small Business Specialist
• GDPR Compliance & IG Services
• IT Support
• IT Services
• IT Project Design & Implementation
• IT Planning
• IT Manager
• Your IT Team
• IT Strategy
• Backup & Disaster Recovery
• IT Audit
• IT
• IT Security
• IT Monitoring
• IT Training
• Telephony
• and Server Support

Company Website: http://www.smartdesc.co.uk

ASSUMPTION: Smartdesc's focus on the nonprofit sector and its strong reputation make it an attractive employer for candidates interested in making a social impact through their work.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including sales, go-to-market, business development, and centralised digital marketing

Work Arrangement: Hybrid (2 days in Hemel Hempstead office)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Chance to work on diverse campaigns and gain experience in various marketing channels
• Opportunity to collaborate with global tech giants and develop joint campaigns

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the tech or IT sector.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in Hemel Hempstead office)

Office Location(s): London and Hemel Hempstead

Geographic Context:

• London: A vibrant, multicultural city with a thriving tech industry
• Hemel Hempstead: A town in Hertfordshire with a lower cost of living compared to London

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work from home 3 days a week

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still providing the opportunity to collaborate and build relationships with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Communication and collaboration skills
• Understanding of marketing metrics and KPIs

Application Tips:

• Highlight relevant experience in partner marketing and campaign execution
• Demonstrate your understanding of the nonprofit sector and Smartdesc's mission
• Showcase your ability to work collaboratively and manage multiple campaigns simultaneously

ATS Keywords: Partner Marketing, Campaign Execution, Lead Generation, Project Management, Communication, Digital Marketing, SEO, Content Creation, CRM Platforms, MDF Planning, Analytics, Collaboration, Organizational Skills, Results Focused, Multi-Touch Campaigns, Marketing Metrics

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• SEO and PPC tools (e.g., Google Analytics, SEMrush, Google Ads)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Candidates should have experience with marketing automation and CRM platforms, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Ambition
• Teamwork
• Customer focus

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-focused and driven by continuous improvement?
• Can you adapt to a fast-paced, ever-changing work environment?

ASSUMPTION: Candidates who align with Smartdesc's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Collaborating effectively with various teams and stakeholders
• Adapting to a fast-paced, ever-changing marketing environment
• Working in a hybrid environment and balancing remote and in-office work

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on partner marketing and requires experience in executing successful multi-touch campaigns
• Smartdesc's focus on the nonprofit sector provides unique opportunities to work on impactful campaigns and make a social impact
• This role offers strong growth potential for candidates looking to advance their marketing careers in the tech or IT sector

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-touch campaign to generate leads for a new Managed Services product launch
• Collaborating with global tech giants to develop joint campaigns and position Smartdesc as an expert and thought leader in the Managed Services space
• Managing the development and promotion of digital and video case studies to showcase Smartdesc's success stories and expertise

ASSUMPTION: Applicants should be prepared to provide examples of their experience in partner marketing and campaign execution, as well as their ability to work collaboratively and manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign lifecycle for Managed Services at Smartdesc?
• How does the marketing team collaborate with sales, go-to-market, and business development teams to ensure alignment and focus on driving revenue?
• What opportunities are there for professional development and growth within the marketing team?
• How does Smartdesc support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape and Smartdesc's unique position within it.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume to highlight your relevant experience in partner marketing and campaign execution
• Write a cover letter explaining your interest in Smartdesc and the nonprofit sector
• Prepare examples of your experience in managing multiple campaigns simultaneously and working collaboratively with various teams
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.