Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Vero HR Ltd

🔹 Location: United Kingdom

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (UK-based)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing campaigns across multiple channels
• Managing and growing social media presence
• Maintaining and updating website content
• Collaborating with travel partners for joint marketing initiatives
• Analyzing campaign performance and providing insights

ASSUMPTION: This role requires a proactive, data-focused marketer with a strong understanding of digital marketing tools and a passion for the travel industry.

📋 Key Responsibilities

✅ Plan, create, and schedule email campaigns to promote products, offers, and brand messages

✅ Build and maintain segmented email lists, ensuring accurate targeting and GDPR compliance

✅ Monitor email performance metrics and provide insights to improve future campaigns

✅ Manage and grow social media presence across key platforms, including content planning, copywriting, scheduling, and community engagement

✅ Create engaging visuals and assets using Canva to support posts and campaigns

✅ Track social media performance and adjust strategies to drive engagement and reach

✅ Update and maintain website content using WordPress, ensuring information is accurate and up to date

✅ Support the creation of landing pages and campaign-specific content to drive traffic and conversions

✅ Set up and manage online promotions and incentive campaigns to engage trade partners and drive bookings

✅ Collaborate with travel agent partners to develop joint marketing campaigns and promotions, coordinating partner communications and measuring effectiveness

ASSUMPTION: The role may involve occasional travel for team meetings or events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years in a marketing role, ideally within the travel or cruise industry

Required Skills:

• Intermediate to advanced knowledge of Canva, WordPress, Zoho, Meta Business Suite, and Google Analytics
• Strong written and verbal communication skills with a creative flair
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Self-motivated and proactive, with a strong eye for detail
• Comfortable working as part of a collaborative marketing team while also taking initiative independently
• Previous homeworking experience in a similar role

Preferred Skills:

• Knowledge of the travel industry and its trends
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio may be considered even if they do not meet all the listed requirements.

💰 Compensation & Benefits

Salary Range: Up to £32,000 per year (based on industry standards for a Marketing Executive role in the UK)

Benefits:

• Paid holiday (28 days, increasing to 33 days for long service, plus 1 additional day for birthday)
• Training and development opportunities
• Optional Dental Plan
• Workplace pension
• Holiday discounts
• Online company events
• In-person company events (2 per year)
• Employee Assistance Programme
• Wellbeing Programme

Working Hours: Full-time (40 hours per week, flexible working hours may be available)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: Small (2 employees)

Founded: 2016 (estimated, based on LinkedIn data)

Company Description:

• Vero HR Ltd is a well-established outbound travel company specializing in creating bespoke long-haul holidays for both B2C and B2B markets
• They are passionate about delivering exceptional customer experiences and are seeking a dynamic and strategic marketer to lead their digital efforts

Company Specialties:

• Outbound travel
• Bespoke long-haul holidays
• Travel trade partnerships

Company Website: https://www.verohr.co.uk/

ASSUMPTION: Vero HR Ltd is a small, growing company with a strong focus on customer experience and digital marketing.

📊 Role Analysis

Career Level: Mid-level Marketing role, suitable for candidates with 2-5 years of experience

Reporting Structure: The Marketing Executive will report directly to the Head of Marketing

Work Arrangement: Remote (home-based, with occasional travel for team meetings or events)

Growth Opportunities:

• Potential career progression within the marketing department as the company grows
• Opportunities to gain experience in various aspects of marketing, including email, social media, and website management

ASSUMPTION: This role offers opportunities for professional growth and development within a small, dynamic team.

🌍 Location & Work Environment

Office Type: Remote (home-based)

Office Location(s): United Kingdom (candidates must be based in the UK)

Geographic Context:

• The role requires occasional travel for team meetings or events, but primarily involves remote work
• The company is based in Peterborough, but employees are not required to be based in the same location

Work Schedule: Full-time (40 hours per week, flexible working hours may be available)

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the occasional need for travel to maintain strong team cohesion.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Head of Marketing
• Final interview with the company founders

Key Assessment Areas:

• Marketing skills and experience
• Creativity and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your achievements in previous marketing roles
• Demonstrate your understanding of the travel industry and its trends
• Showcase your creativity and problem-solving abilities through your portfolio or examples of past campaigns

ATS Keywords: Marketing Executive, Digital Marketing, Email Marketing, Social Media Management, WordPress, Canva, Google Analytics, Travel Industry, Joint Marketing Initiatives, Campaign Performance Analysis

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Canva (for graphic design)
• WordPress (for website management)
• Zoho (for CRM and project management)
• Meta Business Suite (for social media management)
• Google Analytics (for performance tracking)

ASSUMPTION: The company may provide training and support for candidates who are new to specific tools or technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Proactive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong passion for the travel industry and a desire to create engaging marketing campaigns?
• Are you comfortable working remotely and managing your own time effectively?
• Do you thrive in a dynamic, collaborative environment and enjoy working on multiple projects simultaneously?
• Are you proactive, innovative, and committed to delivering exceptional customer experiences?

ASSUMPTION: Candidates who are a strong cultural fit will be highly motivated, proactive, and passionate about the travel industry.

⚠️ Potential Challenges

• Occasional travel may be required for team meetings or events
• The role may involve managing multiple projects and deadlines in a fast-paced environment
• The company is a small, growing business, which may present unique challenges and opportunities
• The role requires a strong understanding of digital marketing tools and a proactive approach to campaign planning and execution

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development within a dynamic, customer-focused company.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Executive or Email Marketing Specialist position, but with a broader range of responsibilities and a focus on the travel industry
• The role offers opportunities to gain experience in various aspects of marketing, including email, social media, and website management
• Candidates with relevant experience in the travel industry may find this role particularly appealing, as it offers the opportunity to work for a company that specializes in bespoke long-haul holidays

ASSUMPTION: This role offers a unique blend of marketing responsibilities and the opportunity to work for a company that specializes in creating bespoke long-haul holidays for both B2C and B2B markets.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new travel destination
• Creating and scheduling email campaigns to drive bookings and engagement
• Collaborating with travel agent partners to develop joint marketing campaigns and promotions
• Analyzing campaign performance and providing insights to improve future marketing efforts

ASSUMPTION: The specific projects that the Marketing Executive will work on will vary depending on the company's current marketing priorities and the needs of its clients.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support remote workers and maintain team cohesion?
• What are the most challenging aspects of working for a small, growing company in the travel industry?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process will demonstrate your interest in the role and your commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your achievements in previous marketing roles
• Demonstrate your understanding of the travel industry and its trends
• Showcase your creativity and problem-solving abilities through your portfolio or examples of past campaigns
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.