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Marketing Executive

Herbert Smith Freehills
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Herbert Smith Freehills

πŸ”Ή Location: London

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-09

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting global marketing campaigns from inception to execution
  • Managing social media presence and creating engaging content
  • Segmenting client communications and creating targeted campaigns
  • Conducting competitor research and analysis
  • Building and maintaining relationships with internal and external stakeholders

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure. It also demands a proactive approach and the ability to multitask effectively.

πŸ“‹ Key Responsibilities

βœ… Supporting the Business Development Lead to develop and execute global marketing campaigns

βœ… Creating and overseeing marketing activity plans

βœ… Managing social media schedules and creating engaging content

βœ… Targeting and segmenting client communications and creating e-bulletins and interactive content

βœ… Conducting competitor research and analysis

βœ… Building and maintaining relationships with internal and external stakeholders

βœ… Writing, editing, and proof-reading content for various materials

βœ… Managing relationships with external agencies

βœ… Actively sourcing and sharing knowledge with the wider team

βœ… Project managing and providing updates at campaign meetings

βœ… Supporting marketing team management of accounts

βœ… Acting as a helpful point of contact for stakeholders

ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders. It also requires a strong attention to detail and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: CIM qualified or a Bachelor’s degree desirable but not a requirement, preferably in marketing or communications.

Experience: A minimum of 3 years of marketing experience. Prior experience in financial services or a professional services organization is a plus.

Required Skills:

  • Proficient in Word, Excel, PowerPoint, and database management
  • Excellent interpersonal, written, and verbal communication skills
  • Proven ability to build strong relationships with key stakeholders
  • Energetic, personable, team player with a flexible, β€œcan do” attitude
  • Ability to remain calm under pressure and juggle numerous commitments
  • Multi-tasker with the ability to switch seamlessly between analytical and creative tasks

Preferred Skills:

  • Experience in a global marketing role
  • Fluency in additional languages

ASSUMPTION: While a degree in marketing or communications is desirable, the most important qualifications for this role are relevant experience and a strong skill set.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (based on industry standards for a Marketing Executive role in London with 2-5 years of experience)

Benefits:

  • Competitive pension scheme
  • Private medical insurance
  • 25 days' holiday (plus bank holidays)
  • Flexible working arrangements
  • Employee assistance program

Working Hours: Full-time (35 hours per week, Monday to Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Herbert Smith Freehills is a leading global law firm, providing legal services to clients across a wide range of sectors.

Company Size: With over 3,000 lawyers in 23 offices worldwide, Herbert Smith Freehills is a large, global organization. This means there are ample opportunities for career progression and exposure to diverse projects.

Founded: Herbert Smith Freehills was founded in 1823 and has a long history of providing high-quality legal services to clients.

Company Description:

  • Herbert Smith Freehills is a leading global law firm, providing legal services to clients across a wide range of sectors, including banking and finance, corporate, dispute resolution, and real estate.
  • The firm is committed to attracting people from all backgrounds and creating a respectful and inclusive culture where everyone thrives.
  • Herbert Smith Freehills is known for its innovative approach to legal services and its commitment to delivering outstanding results for clients.

Company Specialties:

  • Anti-trust and competition
  • Capital markets
  • Compliance and regulatory
  • Dispute resolution
  • Projects and infrastructure
  • Real estate and tax
  • Employment, pensions and incentives
  • Environment and planning
  • Finance
  • Intellectual property
  • Investigations
  • M&A
  • Energy
  • TMT
  • Mining
  • Restructuring and insolvency
  • ESG
  • Corporate governance
  • Alternative legal services
  • Infrastructure
  • Private Capital
  • Cyber
  • Tech
  • Media and telecommunications
  • And digital delivery

Company Website: http://www.hsfkramer.com

ASSUMPTION: Herbert Smith Freehills is a large, global law firm with a strong reputation for providing high-quality legal services to clients. The firm is known for its innovative approach to legal services and its commitment to delivering outstanding results for clients.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a minimum of 3 years of marketing experience.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with the Business Development Lead for Marketing.

Work Arrangement: This role is on-site, with the opportunity for flexible working arrangements.

Growth Opportunities:

  • Progression to a Senior Marketing Executive or Marketing Manager role
  • Expansion of responsibilities to include management of a team
  • Opportunities to work on high-profile, global campaigns

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): London, with the opportunity for flexible working arrangements

Geographic Context:

  • London is a major global hub for the legal industry
  • The office is located in a vibrant, central area with excellent transport links
  • The city offers a wide range of cultural, social, and recreational opportunities

Work Schedule: Full-time (35 hours per week, Monday to Friday), with the opportunity for flexible working arrangements

ASSUMPTION: The location and work environment for this role are highly desirable, with a modern, collaborative office space in a vibrant, central area of London.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application
  • Phone or video screening
  • Face-to-face interview with the Marketing Manager and Business Development Lead for Marketing
  • Final round interview with the Head of Marketing

Key Assessment Areas:

  • Marketing skills and experience
  • Communication and interpersonal skills
  • Ability to work well under pressure and manage multiple projects
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you have worked on
  • Research the company and the role to demonstrate your understanding and enthusiasm

ATS Keywords: Marketing, Campaign Management, Social Media, Content Creation, Communication, Project Management, Relationship Management, Research, Team Collaboration, Database Management, Proofreading, Client Engagement, Analytical Skills, Creative Skills, Interpersonal Skills, Time Management

ASSUMPION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant marketing experience and skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., InterAction)
  • Social media platforms (e.g., LinkedIn, Twitter, Facebook)
  • Marketing automation tools (e.g., Mailchimp, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Human: We care about our people and our clients
  • Bold: We challenge convention and lead the way
  • Outstanding: We deliver excellence in all that we do

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Results-driven and focused on client outcomes

Self-Assessment Questions:

  • Do you align with the company's values of being human, bold, and outstanding?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you have a results-driven approach and a focus on client outcomes?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Herbert Smith Freehills.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, which can be challenging and demanding
  • The role may involve tight deadlines and working under pressure
  • The role may require occasional travel, which can be disruptive to personal schedules
  • The role may involve working with external agencies, which can be challenging due to varying levels of communication and responsiveness

ASSUMPTION: While this role offers many opportunities for career growth and development, it also presents potential challenges that candidates should be aware of and prepared to manage.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this role offers a high degree of responsibility and autonomy
  • Compared to other roles in the legal industry, this role offers a unique opportunity to work on global marketing campaigns for a leading global law firm
  • Compared to other roles in the professional services industry, this role offers a competitive salary and benefits package

ASSUMPTION: This role offers a unique opportunity to work on global marketing campaigns for a leading global law firm, with a competitive salary and benefits package.

πŸ“ Sample Projects

  • Managing a global marketing campaign for a major client, including creation and execution of marketing activity plans, social media schedules, and targeted client communications
  • Conducting competitor research and analysis to inform the development of a new marketing strategy
  • Managing relationships with external agencies to ensure the delivery of high-quality, brand-compliant assets

ASSUMPTION: These sample projects illustrate the high degree of responsibility and autonomy offered by this role, as well as the opportunity to work on high-profile, global campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does the marketing department collaborate with other departments within the firm?
  • What are the key priorities for the marketing department in the next 12 months?
  • What opportunities are there for career growth and development within the marketing department?
  • How does the firm support work-life balance for its employees?

ASSUMPTION: These key questions will help candidates gain a deeper understanding of the role, the team, and the firm, and will demonstrate their interest and enthusiasm for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns you have worked on
  • Research the company and the role to demonstrate your understanding and enthusiasm
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.