Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: A&L Goodbody LLP

🔹 Location: Dublin, Dublin, Ireland

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting Marketing Managers and Practice Groups with marketing communications and campaigns.
• Assisting in coordinating marketing collateral, digital content, and submissions to legal directories.
• Working closely with in-house digital and design experts on various marketing projects.
• Contributing to the preparation of content for events, promotional videos, and associated PR.

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail. The hybrid work arrangement allows for flexibility while encouraging collaboration and teamwork.

📋 Key Responsibilities

✅ Support Marketing Managers and select Practice Groups with all Marketing communications, campaigns presentations and digital marketing activity.

✅ Assist with the co-ordination and execution of Marketing campaigns, including online content and the design and production of marketing collateral.

✅ Assist with the compilation and co-ordination of submissions to external legal publications/directories that evaluate and rank law firms.

✅ Support and work with the wider marketing and communications teams on the preparation of content for events, promotional videos and associated PR.

✅ Contributing and assisting with the compilation of content for digital marketing including website and app updates and social media plan implementation.

✅ Regular liaison with the broader marketing team, to support with the briefings to external parties including external PR agency, designers, printers, trade publications and photographers.

✅ Building and maintaining relationships with all levels across the firm.

ASSUMPTION: The role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and external parties.

🎯 Required Qualifications

Education: Recognised marketing or business qualification

Experience: 2+ years marketing experience in a corporate environment

Required Skills:

• Proactive with keen attention to detail and ability to work on one's own initiative with limited supervision, as well as part of a larger team
• Ability to work to deadlines and manage multiple tasks
• Motivated, with a flexible approach to changing business requirements
• Excellent communication skills, both written and verbal
• Advanced skills in MS Office suite

Preferred Skills:

• Previous experience of working in professional services

ASSUMPTION: While previous experience in professional services is not required, it would be beneficial for understanding the firm's unique needs and culture.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per annum (Based on industry standards for mid-level marketing roles in Dublin)

Benefits:

• Competitive pension scheme
• Health insurance
• Life assurance
• Employee assistance program
• Generous annual leave
• Flexible working arrangements

Working Hours: Full-time, 37.5 hours per week, with flexible working arrangements

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Dublin. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: A&L Goodbody is a leading Irish law firm, specializing in corporate law with a strong international presence.

Company Size: With over 1000 employees and five international offices, A&L Goodbody offers a large and diverse work environment.

Founded: Established in 1901, the firm has a rich history and extensive experience in the legal industry.

Company Description:

• Full-service, independent corporate law firm
• Strong international client base
• Reputation for leading the way in developing its service to clients and internally to its business
• Marketing-leading business service teams

Company Specialties:

• Corporate and commercial law
• Financial services
• Dispute resolution
• Employment and pensions

Company Website: www.algoodbody.com

ASSUMPTION: A&L Goodbody's extensive experience and strong reputation in the legal industry make it an attractive employer for aspiring marketing professionals.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to a Marketing Manager within the wider BD & Marketing team

Work Arrangement: Hybrid (On-site with remote flexibility)

Growth Opportunities:

• Progression to senior marketing roles within the firm
• Expanding skills and knowledge in various marketing disciplines
• Potential international opportunities with the firm's global offices

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering collaboration and teamwork.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 3 Dublin Landings, North Wall Quay, Dublin 1, D01 C4E0, IE

Geographic Context:

• Dublin is the capital and largest city in Ireland, known for its vibrant culture, history, and nightlife
• Dublin is a major hub for international businesses and offers excellent opportunities for professional growth
• The office is located in the Dublin Docklands, a thriving business district with easy access to public transportation

Work Schedule: Full-time, 37.5 hours per week, with flexible working arrangements

ASSUMPTION: The office location in the Dublin Docklands offers a dynamic and energetic work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or a panel of decision-makers

Key Assessment Areas:

• Marketing skills and experience
• Communication and interpersonal skills
• Attention to detail and organizational skills
• Cultural fit and alignment with the firm's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the legal industry and A&L Goodbody's unique needs
• Prepare examples of your marketing campaigns and projects to discuss during the interview
• Research the firm's recent notable awards and achievements to show your interest and preparation

ATS Keywords: Marketing Executive, Marketing Campaigns, Legal Marketing, Corporate Communications, Digital Marketing, MS Office Suite, Teamwork, Attention to Detail

ASSUMPTION: A&L Goodbody's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to contribute to the firm's ongoing success.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Content Management Systems (CMS)
• Social Media Platforms (LinkedIn, Twitter, Facebook)
• Marketing Automation Tools (e.g., HubSpot, Marketo)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Innovative
• Respectful
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and responsive to changing business requirements
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you adaptable and responsive to changing business requirements?
• Do you have a strong attention to detail and excellent communication skills?

ASSUMPTION: A&L Goodbody values candidates who are client-focused, collaborative, and committed to delivering high-quality work in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to changing business requirements and priorities
• Building and maintaining relationships with various teams and external parties
• Working in a highly competitive legal industry

ASSUMPTION: The role may present challenges in managing multiple tasks and adapting to changing priorities, but these can be overcome with strong organizational skills and a proactive approach.

📈 Similar Roles Comparison

• Compared to other marketing roles in the legal industry, this position offers a unique blend of creative and administrative tasks, requiring strong organizational skills and attention to detail.
• Working in a law firm may present unique challenges and opportunities compared to other industries, such as the need to maintain client confidentiality and adapt to the firm's specific needs.
• This role offers the potential for career growth and progression within the firm, as well as the opportunity to work on high-profile marketing campaigns and projects.

ASSUMPTION: While this role shares similarities with other marketing roles in the legal industry, its unique blend of tasks and responsibilities sets it apart and offers a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a marketing campaign to promote the firm's recent achievements and awards
• Coordinating the production of marketing collateral, such as brochures, flyers, and presentations, for various practice groups and events
• Managing the firm's social media presence and engaging with followers through regular posts and updates

ASSUMPTION: These sample projects illustrate the diverse range of marketing tasks and responsibilities required in this role, from creative campaign development to administrative tasks such as coordinating marketing collateral.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges facing the firm in the next year, and how can this role contribute to addressing them?
• How does this role collaborate with other teams within the firm, such as the digital and design teams?
• What opportunities are there for professional development and growth within the marketing team and the firm as a whole?
• How does the firm support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the most rewarding aspects of working in marketing for a law firm, according to current team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the firm's unique needs and culture.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing campaigns and projects to discuss during the interview
• Research the firm's recent notable awards and achievements to show your interest and preparation
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.