📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Alphabe Insight Inc
🔹 Location: Detroit, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing initiatives to elevate clients' brand performance
- Overseeing campaign execution across multiple channels, including traditional media, direct marketing, and events
- Conducting competitive analysis and market research to guide campaign decisions
- Collaborating with creative teams to deliver impactful content and messaging
- Monitoring performance metrics and adjusting strategies for maximum ROI
- Managing and mentoring junior marketing staff to align with company standards and goals
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership. The ideal candidate will have a proven track record in marketing leadership and a passion for driving growth through data-informed strategies and compelling campaigns.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to achieve client and internal business objectives
✅ Oversee campaign execution across multiple channels, including traditional media, direct marketing, and events
✅ Conduct competitive analysis and market research to guide campaign decisions
✅ Coordinate with creative teams to deliver impactful content and messaging
✅ Monitor performance metrics and adjust strategies for maximum ROI
✅ Prepare regular reports and presentations for stakeholders and senior management
✅ Manage and mentor junior marketing staff to align with company standards and goals
✅ Collaborate with sales and operations to ensure cohesive brand delivery
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and presentation skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: Minimum 3-5 years of experience in a marketing leadership or executive role
Required Skills:
- Proven ability to plan and manage marketing strategies that drive measurable results
- Strong analytical and problem-solving skills
- Excellent communication and presentation abilities
- Proficiency with data analysis tools and marketing performance software
- Ability to work in a fast-paced, collaborative environment
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the hospitality industry may have a competitive edge, as they will have a better understanding of the unique challenges and opportunities presented by this sector. Fluency in additional languages can also be an asset, as it may allow the candidate to better connect with diverse audiences.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 per year
Benefits:
- Competitive salary package
- Professional development and continuous training opportunities
- Clear pathways for career advancement
- Health, dental, and vision insurance
- Paid time off and company holidays
- Inclusive and innovative workplace culture
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is based on industry standards for marketing executives with 3-5 years of experience in the Detroit area. Benefits are competitive and designed to support employee well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency committed to disrupting the status quo and redefining storytelling in the ever-evolving world of marketing and advertising.
- The company was founded by industry veterans with a passion for innovation and a knack for thinking outside the box.
- Signal Tru Brand believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's unique approach to marketing and advertising sets it apart from traditional agencies. Candidates who share this passion for innovation and creativity may find a strong cultural fit with the company.
📊 Role Analysis
Career Level: Mid-level to senior marketing professional
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for junior marketing staff.
Work Arrangement: On-site, full-time position with flexibility for remote work based on project demands.
Growth Opportunities:
- Progression to a senior marketing leadership role, such as Director of Marketing or Vice President of Marketing
- Expansion into related fields, such as market research or brand strategy
- Opportunities to work on diverse client projects and gain exposure to various industries
ASSUMPTION: This role offers significant growth potential for the right candidate, as they will have the opportunity to make a substantial impact on the company's marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Detroit, Michigan, is a vibrant city with a rich history in automotive and manufacturing industries.
- The city is experiencing a resurgence, with new developments and initiatives aimed at revitalizing its urban core.
- Detroit offers a diverse range of cultural attractions, including museums, theaters, and music venues.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The Detroit office provides a dynamic and engaging work environment that encourages collaboration and innovation. The city's cultural scene offers ample opportunities for employees to explore and engage with the local community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Case study or project presentation to evaluate strategic thinking and campaign development abilities
- Final interview with senior leadership to discuss career goals and company alignment
Key Assessment Areas:
- Strategic thinking and campaign development
- Analytical and problem-solving skills
- Communication and presentation abilities
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions by reflecting on past experiences and using the STAR method (Situation, Task, Action, Result)
- Develop a compelling case study or project presentation that demonstrates your ability to create and execute strategic marketing campaigns
- Research the company and its clients to show your enthusiasm for the role and understanding of the industry
ATS Keywords: Marketing Strategies, Campaign Execution, Market Research, Competitive Analysis, Data Analysis, Problem Solving, Communication, Presentation Skills, Team Collaboration, Mentoring, Performance Metrics, Content Delivery, Brand Management, Client Satisfaction, Operational Excellence, Analytical Capabilities
ASSUMPTION: The application process for this role is designed to assess both technical skills and cultural fit. Candidates who take the time to prepare and tailor their application materials will have a better chance of success.
🛠️ Tools & Technologies
- Marketing performance software (e.g., Google Analytics, Adobe Analytics, or similar)
- Data analysis tools (e.g., Excel, SQL, or R)
- Project management software (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Familiarity with industry-standard marketing performance software and data analysis tools is essential for success in this role. Proficiency in project management and collaboration tools is also beneficial for effective teamwork and communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing creativity and thinking outside the box
- Authenticity: Fostering a culture of transparency and honesty
- Collaboration: Encouraging teamwork and open communication
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on open communication and idea-sharing
- Data-driven and analytical, with a commitment to using data to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable using data to inform your decision-making and strategy development?
- Do you have a proven track record of driving measurable results through innovative marketing campaigns?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong commitment to data-driven decision-making will be well-suited to this role. A proven track record of driving measurable results through innovative marketing campaigns is also essential for success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Adapting to the unique needs and preferences of diverse clients, necessitating strong communication and listening skills
- Keeping up with the latest marketing trends and technologies, requiring a commitment to continuous learning and professional development
- Balancing the demands of strategic thinking and hands-on campaign execution, requiring strong multitasking and prioritization skills
ASSUMPTION: The fast-paced nature of this role and the diverse needs of its clients can present unique challenges. Candidates who are adaptable, organized, and committed to continuous learning will be best equipped to overcome these obstacles.
📈 Similar Roles Comparison
- Marketing Manager: This role is similar to a Marketing Manager position, but with a greater emphasis on strategic leadership and team management
- Marketing Director: This role is a step below a Marketing Director position, offering more hands-on campaign execution and less focus on overall departmental management
- Brand Manager: This role is similar to a Brand Manager position, but with a broader scope that encompasses both brand management and marketing strategy development
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on campaign execution, making it distinct from other marketing roles. Candidates should consider their career goals and preferences when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including market research, competitive analysis, and campaign development
- Managing a team of junior marketing staff to execute a multi-channel marketing campaign for an existing client, including event planning, content creation, and performance analysis
- Conducting a thorough analysis of a client's brand positioning and making data-driven recommendations for improvement, including market research, customer segmentation, and competitive analysis
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Marketing Executive in this role. Candidates should be prepared to discuss their relevant experience and how it has equipped them to tackle similar projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of how the company fosters a culture of innovation and creativity?
- How does the company measure the success of its marketing campaigns, and how are these metrics used to inform future strategy development?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, culture, and priorities. Candidates should use the answers to these questions to inform their understanding of the role and the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions by reflecting on past experiences and using the STAR method (Situation, Task, Action, Result)
- Develop a compelling case study or project presentation that demonstrates your ability to create and execute strategic marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
