Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: HKT

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Responsible for Broker/Retail team and EMS revenue targets
• Launching quarterly marketing programs and campaigns
• Conducting in-depth analysis of customer spending and market trends
• Liaising with sales for cross-product offerings and pricing strategies
• Managing contract retention and upselling strategies

ASSUMPTION: This role requires a balance of strategic planning, data analysis, and communication skills to drive marketing efforts and achieve revenue targets.

📋 Key Responsibilities

✅ Responsible for Broker/Retail team and EMS revenue targets

✅ Launch quarterly marketing programs and campaigns for new acquisition, winback, and upgrade of network services & EMS, and possible integrated solutions for Broker/Retail

✅ Prepare monthly in-depth analysis of Broker & Retail customer spending & line base, market trends, and able to draw insights and suggest timely improvement plans and actions

✅ Prepare in-depth analysis of overall EMS customer spending, service categories, market trends, BR, and contract management support

✅ Able to liaise with sales on day-to-day cross-products offering & pricing, integrated solution offers, and conduct sales briefings for services & program updates

✅ Contract management & retention: conduct analysis of existing line base revenue by segment and devise customer management approach for retention and upsell with relevant solutions

✅ Support the execution and monitoring of marketing programs for EMS contract renewal/upsell along customer journey

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and communication with internal and external stakeholders to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on campaign management, data analysis, and customer retention

Required Skills:

• Proven experience in marketing program execution and data analysis
• Strong communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Familiarity with CRM systems and marketing automation tools
• Proficiency in Microsoft Office Suite and data analysis tools

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in Cantonese and/or Mandarin
• Certification in digital marketing or a related field

ASSUMPTION: Candidates should have a strong background in marketing program execution, data analysis, and customer retention strategies, with a focus on driving revenue growth.

💰 Compensation & Benefits

Salary Range: HKD 450,000 - HKD 600,000 per annum (Estimated based on industry standards for mid-level marketing roles in Hong Kong)

Benefits:

• Medical and dental coverage
• Retirement benefits
• Employee discounts on HKT services
• Learning and development opportunities

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required.

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Hong Kong. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HKT operates in the telecommunications industry, offering a wide range of services including fixed-line, broadband internet, mobile, and integrated global communications.

Company Size: HKT is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: HKT was founded in 1991 and has since grown to become a leading technology, media, and telecommunication company in Hong Kong.

Company Description:

• HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong.
• As the city’s true 5G provider, HKT connects businesses and people locally and globally.
• HKT offers end-to-end enterprise solutions, making it a market-leading digital transformation partner of choice for businesses.

Company Specialties:

• Fixed-line
• Broadband Internet
• Mobile
• Integrated Global Communications
• Contact Centers
• Innovation
• IoT
• Mobile
• Technology
• Sustainability
• International
• Fin Tech
• Health Tech
• A.I.
• Big Data
• Ecosystem
• Quadruple-play
• Entertainment
• Pay-TV
• Fiber Backhaul
• Infrastructure
• 5G
• Digital Transformation
• Smart City
• Cloud Computing

Company Website: http://www.hkt.com

ASSUMPTION: HKT's extensive range of services and commitment to innovation make it an attractive employer for marketing professionals seeking to grow their careers in the telecommunications industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales and product management.

Work Arrangement: This role is on-site, with the primary work location being HKT's headquarters in Hong Kong. Occasional remote work may be possible, depending on business needs and team approval.

Growth Opportunities:

• Progression to senior marketing roles within HKT's marketing department
• Expansion into other areas of the business, such as product management or business development
• Opportunities to work on high-impact projects and contribute to HKT's digital transformation initiatives

ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers within a large, dynamic organization.

🌍 Location & Work Environment

Office Type: HKT's headquarters is a modern, high-rise office building located in the Quarry Bay district of Hong Kong Island.

Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a strong business environment and numerous opportunities for personal and professional growth.
• The Quarry Bay district is a major commercial hub, home to many multinational corporations and local businesses.
• HKT's headquarters is conveniently located near public transportation, shopping, and dining options.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible working arrangements may be available, depending on business needs and team approval.

ASSUMPTION: HKT's modern office environment and convenient location make it an attractive place to work for marketing professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the marketing team
• Final-round interview with the marketing director

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with HKT's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research HKT's business and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: Marketing Programs, Campaign Management, Data Analysis, Market Trends, Sales Liaison, Contract Management, Customer Retention, Upselling, Revenue Target, Integrated Solutions, Customer Journey, Service Categories, Pricing Strategy, Customer Management, Program Updates, Execution Monitoring

ASSUMPTION: HKT's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Results-driven and focused on achieving targets
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate HKT's customer-centric value in your marketing strategies?
• Can you provide an example of a time when you worked collaboratively with cross-functional teams to achieve a marketing goal?
• How do you stay organized and focused in a fast-paced, dynamic work environment?

ASSUMPTION: HKT values candidates who align with their customer-centric, innovative, and collaborative culture, and who can thrive in a dynamic, fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Working with large datasets and conducting complex data analysis, which may require additional training or support
• Navigating a large organization with multiple stakeholders, requiring strong communication and collaboration skills
• Keeping up with the fast-paced, ever-changing telecommunications industry, which may require continuous learning and adaptation

ASSUMPTION: This role presents several challenges that require strong organizational, analytical, communication, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the Broker/Retail team and EMS revenue targets, requiring a deep understanding of these segments and their unique needs
• HKT's extensive range of services and commitment to innovation set it apart from other telecommunications companies, offering marketing professionals unique opportunities for growth and development
• This role offers strong growth potential, with opportunities to progress to senior marketing roles or expand into other areas of the business

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on specific segments and HKT's unique offerings make it a distinct opportunity for marketing professionals seeking to grow their careers in the telecommunications industry.

📝 Sample Projects

• Developing and executing a quarterly marketing campaign to drive new customer acquisition for the Broker/Retail segment
• Conducting an in-depth analysis of customer spending and market trends to identify opportunities for upselling and retention
• Liaising with the sales team to develop and present a cross-product offering and pricing strategy for the Broker/Retail segment

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Executive role at HKT.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does HKT support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does HKT measure the success of its marketing campaigns, and how will my performance be evaluated?
• What is the typical career path for a Marketing Executive at HKT?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding HKT's marketing strategies and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, data analysis, and customer retention strategies
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive results and achieve targets
• Follow up with HKT's HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.