Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: BID Operations

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Owning and running customer acquisition campaigns
• Optimizing marketing channels and analyzing campaign performance
• Collaborating with internal stakeholders to execute B2C marketing campaigns
• Managing projects and ensuring timely delivery

ASSUMPTION: This role requires a balance of operational, analytical, and project management skills. It involves working with various stakeholders and requires a data-driven approach to marketing.

📋 Key Responsibilities

✅ Own and run customer acquisition campaigns, focusing on customer activation and referral

✅ Optimize marketing channels and monitor campaign performance

✅ Analyze key metrics, formulate actionable steps, and run experiments for growth hacking

✅ Streamline new user email journeys and document operations in SOPs

✅ Execute B2C marketing campaigns with internal stakeholders (content, creative, performance, and sales teams)

✅ Manage projects to activate new clients, ensuring timely delivery

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. It requires a strong understanding of digital marketing and analytics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 2 years of experience in marketing or a similar role

Required Skills:

• Proven experience in digital marketing and online performance marketing channels
• Familiarity with CRM and analytics marketing tools
• Strong communication skills and comfort speaking with various stakeholders
• Numeracy skills and ability to derive insights from data
• Self-motivation, result-driven, and open to learning new skills

Preferred Skills:

• Experience in a B2C marketing role
• Fluency in additional languages (e.g., Mandarin, Bahasa Malaysia)

ASSUMPTION: Candidates with experience in B2C marketing and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: RM 5,000 - RM 7,000 per month (Based on experience and market standards for Marketing Executives in Kuala Lumpur)

Benefits:

• Healthcare coverage (medical, dental, optical)
• Gym benefits
• Flexibility in smart casual dress code
• Young, vibrant, and open work culture

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market standards for Marketing Executives in Kuala Lumpur with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. BID Operations provides comprehensive technology, customer services, accounting & operations, and risk & compliance services to support client business growth.

Company Size: Small (11-50 employees). This size allows for a young, vibrant, and inclusive work culture with opportunities for growth and exposure to regional contexts.

Founded: BID Operations is a relatively new company, focusing on streamlining and simplifying processes to meet client needs with exceptional efficiency.

Company Description:

• Trusted partner for technology, customer services, accounting & operations, and risk & compliance services
• Focus on streamlining and simplifying processes
• Platform for crafting careers and defining futures

Company Specialties:

• Technology services
• Customer services
• Accounting & operations
• Risk & compliance

Company Website: www.bidoperations.com

ASSUMPTION: BID Operations is a growing company with a focus on providing comprehensive services to support client business growth.

📊 Role Analysis

Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for career growth within the company.

Reporting Structure: This role reports directly to the Marketing Manager or a similar position.

Work Arrangement: Hybrid (On-site & Remote). This role requires working on-site for certain tasks and allows for remote work when possible.

Growth Opportunities:

• Exposure to regional contexts and opportunities for career growth
• Potential to take on more responsibilities and advance within the company

ASSUMPTION: This role offers opportunities for career growth and exposure to regional contexts within the company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote). The company has offices in Sydney, AU, and Kuala Lumpur, MY.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a vibrant multicultural environment
• The city offers a mix of modern and traditional attractions, with a growing startup ecosystem
• Kuala Lumpur has a tropical rainforest climate, with high temperatures and humidity year-round

Work Schedule: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The work environment is young, vibrant, and inclusive, with a mix of on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and digital marketing skills
• Analytical and problem-solving abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and digital marketing skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their needs

ATS Keywords: Customer acquisition, digital marketing, campaign performance, data analysis, growth hacking, project management, stakeholder communication, B2C marketing

ASSUMPTION: The application process may vary, but typically involves several interviews to assess skills, experience, and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Analytics tools (e.g., Google Analytics, Tableau)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Breakthrough: Pushing boundaries and challenging the status quo
• Inspire: Fostering a positive and inclusive work environment
• Deliver Together: Collaborating and supporting each other to achieve success

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Results-oriented: Focusing on achieving measurable outcomes
• Collaborative: Working effectively with various stakeholders

Self-Assessment Questions:

• How have you used data to drive marketing decisions in previous roles?
• Can you describe a time when you collaborated with multiple stakeholders to execute a successful marketing campaign?
• How do you stay motivated and focused on achieving results in a fast-paced environment?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with limited resources and tight deadlines
• Navigating a multicultural work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Marketing Executive vs. Marketing Manager: The Marketing Executive role focuses more on execution and less on strategic planning compared to the Marketing Manager role.
• Industry-specific context: BID Operations operates in the information services industry, focusing on technology, customer services, and related fields.
• Career path comparison: This role offers opportunities for career growth within the company, with potential advancement to Marketing Manager or similar positions.

ASSUMPTION: This role is similar to other Marketing Executive positions but may vary in terms of industry-specific context and career growth opportunities.

📝 Sample Projects

• Developing and executing a customer acquisition campaign for a new product launch
• Analyzing campaign performance data to identify trends and optimize marketing strategies
• Managing a project to activate a new client, including promotion, educational content, and journey enhancement

ASSUMPTION: These sample projects are based on the reported responsibilities and may vary depending on the specific needs of the company.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support employee growth and development in marketing roles?
• Can you provide an example of a successful marketing campaign the company has run, and what made it successful?
• How does the company approach data-driven decision-making in marketing?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and digital marketing skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their needs
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.