Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Lupin

🔹 Location: IRF - Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Pharmaceuticals

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 6 months - 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Meeting assigned customers (Doctors, Chemists, Stockists, etc.) as per company strategy.
• Generating prescriptions and providing scientific information about the company's products.
• Achieving sales targets and enhancing territory profitability.
• Managing product distribution and controlling expenses.
• Analyzing calls and modifying behavior for future requirements.
• Providing market intelligence data and preparing strategic distribution plans.
• Developing and generating Stockists / distributor orders and ensuring timely payments.
• Reporting adverse drug reactions / complaints and maintaining work norms.

ASSUMPTION: This role involves a high level of customer interaction and requires strong sales and communication skills. It also demands a good understanding of pharmaceutical products and market dynamics.

📋 Key Responsibilities

✅ Meet assigned customers (Doctors, Chemists, Stockists, etc.) in the desired frequency as per our company strategy.

✅ Generate prescriptions and effectively provide scientific information about the company’s products to the Doctors and medical fraternity and generate prescriptions for the brand of the company in accordance with the applicable laws and the company policies.

✅ Achieve sales targets product-wise, and value-wise both in primary and secondary sales on a monthly as well as yearly basis.

✅ Enhance territory profitability, increase/maintain brand market share, and ensure proper customer relationships through customer engagement initiatives in line with our company strategy.

✅ Manage proper product distribution in the assigned territory and control expenses such as breakage, expires, etc.

✅ Analyze your calls on different customers, chemist etc. so that you can modify your behavior for the future requirements

✅ Provide market intelligence data on market conditions and the impact of promotional strategy of the company’s products as well as that of competitors to the line managers and the marketing team.

✅ Prepare and propose a strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.

✅ Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors within time lines, as per company policy.

✅ Timely reporting of any adverse drug reaction / complaint received from customers, if any to seniors as per pharmaco-vigilance guidelines and company policies.

✅ Safe keeping of company’s property, effective use of promotional materials, submitting standard tour plan, daily call reports, monthly expenses and maintain work norms guided by the company on daily basis

ASSUMPTION: This role requires a high level of organization, time management, and adaptability to meet the diverse responsibilities and deadlines.

🎯 Required Qualifications

Education: Graduation in Pharmacy

Experience: 6 months - 2 years of experience in pharmaceutical sales or a related field.

Required Skills:

• Excellent communication and interpersonal skills
• Strong sales and negotiation skills
• Proven ability to meet or exceed sales targets
• Good understanding of pharmaceutical products and market dynamics
• Strong analytical and problem-solving skills
• Excellent organizational and time management skills
• Proficiency in using CRM software and other relevant tools

Preferred Skills:

• Experience in a similar role within the pharmaceutical industry
• Fluency in multiple languages
• Experience working in a matrix organization

ASSUMPTION: While a degree in Pharmacy is required, candidates with a relevant degree in a related field and equivalent experience may also be considered.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for a Marketing Executive with 6 months - 2 years of experience in the pharmaceutical industry in Mumbai)

Benefits:

• Medical insurance
• Retirement benefits
• Employee stock options
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours to accommodate customer meetings and events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees

Founded: 1968 (as a pharmaceutical company)

Company Description:

• Lupin Limited is a global pharmaceutical leader headquartered in Mumbai, India, with products distributed in over 100 markets.
• The company specializes in pharmaceutical products, including branded and generic formulations, complex generics, biotechnology products, and active pharmaceutical ingredients.
• Lupin enjoys a strong position in India and the U.S. across multiple therapy areas, including respiratory, cardiovascular, anti-diabetic, anti-infective, gastrointestinal, central nervous system, and women’s health.

Company Specialties:

• Specialty Pharmaceuticals
• Complex Generics
• Biotechnology
• APIs
• Drug Delivery Systems
• Biosimilars
• Biologics
• and Global Formulations

Company Website: http://www.lupin.com

ASSUMPTION: Lupin is a well-established company with a strong global presence and a diverse product portfolio. It offers opportunities for career growth and development within the pharmaceutical industry.

📊 Role Analysis

Career Level: Entry to Mid-level

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager or Regional Sales Manager.

Work Arrangement: On-site, with frequent travel to meet customers and attend events.

Growth Opportunities:

• Progression to Senior Marketing Executive or Marketing Manager roles
• Expansion into other therapy areas or geographic markets
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers a clear career path for motivated and high-performing individuals looking to grow within the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Corporate office with a professional and collaborative work environment.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India.
• The city offers a mix of traditional and modern culture, with a diverse range of attractions, including historical sites, museums, and entertainment options.
• Mumbai has a tropical climate, with hot and humid summers and mild winters.

Work Schedule: Full-time, with flexible working hours to accommodate customer meetings and events.

ASSUMPTION: Mumbai offers a vibrant and dynamic work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Sales and negotiation skills
• Product knowledge and understanding of market dynamics
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Adaptability and time management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your sales and customer engagement skills.
• Research Lupin and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Marketing Executive, Pharmaceutical Sales, Customer Engagement, Sales Targets, Market Intelligence, Product Distribution, Adverse Drug Reactions, Pharmaco-vigilance, CRM, Lupin

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's sales and customer engagement skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and team within Lupin.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Customer Focus
• Innovation
• Collaboration
• Respect
• Accountability

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Customer-centric and focused on customer needs

Self-Assessment Questions:

• Do you have a proven track record of meeting or exceeding sales targets in a competitive environment?
• Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective customer relationships?
• Are you adaptable and responsive to change, with the ability to manage multiple priorities and deadlines?

ASSUMPTION: Lupin values a diverse and inclusive work environment, with a focus on hiring candidates who align with their company values and work style.

⚠️ Potential Challenges

• Meeting or exceeding sales targets in a competitive market
• Managing a diverse portfolio of products and customers
• Adapting to changes in market dynamics and customer needs
• Balancing the demands of multiple stakeholders, including customers, line managers, and the marketing team

ASSUMPTION: These challenges can be overcome by candidates who are results-driven, adaptable, and effective communicators, with a strong understanding of the pharmaceutical industry and market dynamics.

📈 Similar Roles Comparison

• This role is similar to other Marketing Executive or Pharmaceutical Sales roles within the pharmaceutical industry.
• However, the specific responsibilities and requirements may vary depending on the company, product portfolio, and market focus.
• Candidates with experience in similar roles within the pharmaceutical industry are likely to be well-suited to this role.

ASSUMPTION: While the core responsibilities of this role are similar to other Marketing Executive or Pharmaceutical Sales roles, the specific requirements and context may vary depending on the company and market.

📝 Sample Projects

• Developing and implementing a strategic distribution plan for a new product launch
• Conducting market research to assess customer needs and preferences
• Managing a product recall or adverse drug reaction incident

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that candidates may face in this role, rather than representing a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Lupin support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role structured to support it?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lupin careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your sales and customer engagement skills.
• Research Lupin and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.