Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: CorDx

🔹 Location: Singapore, Central Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies for e-commerce platforms and pricing
• Designing product listings and promotional materials
• Managing customer recovery plans and social media content
• Collaborating with cross-functional teams for trade shows and distributor education

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving sales and customer engagement through various marketing channels.

📋 Key Responsibilities

✅ Developing and implementing strategies for e-commerce platforms, pricing, and product expiry

✅ Designing product listings, images, and descriptions to enhance visibility and sales

✅ Creating and managing customer recovery plans, handling feedback, and queries

✅ Designing promotional materials such as banners, brochures, and advertisements for physical stores

✅ Managing and creating content for social media platforms to drive brand awareness and engagement

✅ Developing promotional and informational materials for CorDx products, focusing on pricing strategies and product benefits

✅ Designing and preparing materials for CorDx trade shows, coordinating with local printing vendors, and managing logistics

✅ Producing marketing materials and designing retail shelf layouts in alignment with advertisement and promotional plans for retail outlets

✅ Developing educational and promotional materials for CorDx distributors to enhance product knowledge and promote product adoption

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills to juggle multiple projects and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communication, or related field

Experience: Proven experience in e-commerce and social media marketing

Required Skills:

• Strong graphic design skills and proficiency in design software
• Excellent verbal and written communication skills, with proficiency in English and Chinese
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment
• Creative thinker with strong analytical and problem-solving skills

Preferred Skills:

• Experience in the biotechnology or healthcare industry
• Familiarity with e-commerce platforms such as Shopee, Lazada, Amazon, and Shopify

ASSUMPTION: Candidates with experience in the biotechnology or healthcare industry may have a better understanding of CorDx's products and target audience.

💰 Compensation & Benefits

Salary Range: SGD 5,000 - 7,000 per month (Estimated based on market research for mid-level marketing roles in Singapore)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Generous time-off policy
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime during trade shows or special projects

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Singapore. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 1,001-5,000 employees (Large organization with significant resources and opportunities for growth)

Founded: 2006 (Established company with a history of innovation and success)

Company Description:

• CorDx is a global diagnostics organization focused on pushing the limits of innovation and supply in global health
• With over 2,100 employees across the world, serving millions of users in over 100 countries, CorDx delivers rapid testing and point-of-care medical device solutions
• CorDx is at the cutting edge of technology, artificial intelligence, and data science with the goal of delivering diagnostic solutions to some of the most critical questions in healthcare

Company Specialties:

• Rapid testing and point-of-care medical device solutions
• Infectious disease detection, including COVID-19
• Pregnancy, drugs of abuse, biomarkers, and more

Company Website: https://cordx.com/

ASSUMPTION: CorDx's focus on innovation and global health makes it an attractive employer for candidates interested in making a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including Sales, Product Management, and Customer Service

Work Arrangement: On-site, with occasional remote work for specific tasks or projects

Growth Opportunities:

• Advancement to a Senior Marketing Executive or Marketing Manager role
• Expansion into other marketing channels or product lines
• International assignments or relocation to other CorDx offices worldwide

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within the biotechnology industry.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and dynamic work environment

Office Location(s): 3333 Piedmont Rd NE, #700, Atlanta, Georgia 30305, US (Headquarters); 5855 Medlock Bridge Pkwy, Johns Creek, Georgia 30022, US (Regional Office); 9540 Waples St, Unit C, San Diego, California 92121, US (West Coast Office); Beijing, 102433, CN (Asia-Pacific Office); Dubai, AE (Middle East Office)

Geographic Context:

• Singapore is a global hub for business, finance, and technology, offering a multicultural environment and excellent quality of life
• The Central Singapore region is home to many multinational corporations and offers easy access to public transportation, shopping, and entertainment
• The CorDx office is located in a modern, high-rise building with nearby amenities and dining options

Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for occasional overtime or weekend work during trade shows or special projects

ASSUMPTION: The Central Singapore location offers a vibrant and dynamic work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Director of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of CorDx's products and target audience
• Candidates' graphic design skills and portfolio
• Candidates' communication skills and ability to work collaboratively
• Candidates' problem-solving skills and analytical thinking

Application Tips:

• Highlight relevant experience in e-commerce and social media marketing
• Include a portfolio of relevant graphic design work, showcasing your creativity and versatility
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
• Prepare questions about CorDx's products, marketing strategies, or company culture to demonstrate your interest in the role

ATS Keywords: E-commerce, Social Media Marketing, Graphic Design, Customer Experience, Content Creation, Promotional Materials, Analytical Skills, Problem-Solving, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' graphic design skills, marketing experience, and cultural fit within the CorDx organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• E-commerce platforms (Shopee, Lazada, Amazon, Shopify)
• Project management tools (Asana, Trello, Jira)
• Customer relationship management (CRM) software (Salesforce, HubSpot)

ASSUMPTION: Candidates should be proficient in Adobe Creative Suite and have experience with social media management platforms and e-commerce platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Pushing the limits of technology and data science to deliver diagnostic solutions
• Collaboration: Working together to achieve common goals and drive success
• Integrity: Upholding the highest ethical standards in all aspects of our work
• Excellence: Striving for the highest quality in our products, services, and processes

Work Style:

• Dynamic and fast-paced environment, with a focus on meeting deadlines and driving results
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Opportunities for professional growth and development within the organization

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you have a strong commitment to innovation, integrity, and excellence in your work?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and share CorDx's commitment to innovation, integrity, and excellence are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with cross-functional teams and stakeholders to align marketing efforts with overall business objectives
• Keeping up with the latest trends and best practices in e-commerce and social media marketing

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less strategic responsibility than the Marketing Executive role
• Senior Marketing Manager: Oversees the marketing department and may have more strategic and leadership responsibilities than the Marketing Executive role
• Product Marketing Manager: Focuses on marketing specific products or product lines, rather than the overall brand or company

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for growth and advancement within the organization.

📝 Sample Projects

• Developing and implementing a pricing strategy for CorDx's e-commerce platforms to maximize sales and customer engagement
• Designing and producing promotional materials for CorDx's physical store locations, including banners, brochures, and advertisements
• Managing and creating content for CorDx's social media platforms, focusing on engaging stories and posts to drive brand awareness and customer engagement

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with the Marketing Executive role at CorDx.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does CorDx support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does CorDx measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the marketing team's dynamics, and CorDx's marketing strategies and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your graphic design work, showcasing your creativity and versatility
• Follow up with the CorDx HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.