📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Minor International
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Creating engaging content for various platforms to boost brand visibility
- Monitoring and analyzing social media performance metrics
- Collaborating with cross-functional teams to promote resort events and services
- Supporting content creation and marketing campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms and marketing strategies to drive engagement and growth.
📋 Key Responsibilities
✅ Social Media Management: Develop, implement, and manage social media strategies; create and curate high-quality content; monitor, analyze, and report on performance metrics; engage with online audiences; collaborate with teams to promote key resort events, offers, and services.
✅ Content Creation & Marketing Support: Coordinate professional photo and video shoots; support the creation of marketing assets; contribute to written communications.
✅ Campaign Coordination: Assist in planning, execution, and evaluation of multi-channel marketing campaigns; support influencer marketing efforts, press visits, and brand collaborations.
✅ Administrative Support: Maintain and update marketing content calendar; process purchase requests; organize internal and external marketing meetings; systematically manage and archive marketing assets.
✅ Analytics & Reporting: Monitor digital analytics; compile and present detailed monthly performance reports.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Experience: 2+ years of experience in social media management, content creation, or marketing coordination, preferably in the hospitality industry.
Required Skills:
- Proficiency in social media platforms and management tools
- Proficiency in Microsoft Office Suite and basic graphic design tools
- Excellent communication and organizational skills
- Strong administrative skills with attention to detail
- Ability to work independently, multitask, and meet deadlines
- Strong analytical skills and familiarity with social media metrics and reporting tools
Preferred Skills:
- Fluency in Arabic or other local languages
- Experience with Adobe Creative Suite
ASSUMPTION: Candidates with experience in the hospitality industry and proficiency in local languages may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Executive role in Dubai with 2-5 years of experience is AED 40,000 - 60,000 per annum (USD 10,890 - 16,335).
Benefits:
- Competitive salary package
- Performance-based bonuses
- Health insurance and wellness programs
- Discounted hotel stays and F&B offerings
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexibility to work evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
Company Size: With over 10,000 employees, Minor International offers a large network of opportunities and resources for professional growth.
Founded: Minor International was founded in 1961 and has since grown into a global hospitality leader.
Company Description:
- Minor International is a global hospitality leader with a network of over 560 hotels across six continents.
- They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
- Their mission is to create better brands, businesses, and partnerships by focusing on what matters most to their guests, team members, and partners.
Company Specialties:
- Hotel and resort management
- Luxury hospitality
- Brand development and management
- Related hospitality businesses, including luxury residences, private jets, restaurants and bars, spa and wellness, and river cruises and rail journeys
Company Website: http://www.minorhotels.com
ASSUMPTION: Working for a large, global hospitality company like Minor International offers opportunities for career growth and exposure to diverse markets and brands.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in social media management and digital marketing within the hospitality industry.
Reporting Structure: The Marketing Executive will report directly to the Marketing Manager or Director of Marketing and work closely with various departments, including Sales, Revenue Management, and Public Relations.
Work Arrangement: This is an on-site, full-time position with flexibility to work evenings and weekends as needed to support events and campaigns.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role
- Expanding responsibilities to include regional or global marketing efforts
- Transitioning to other departments or brands within the Minor International portfolio
ASSUMPTION: Strong performance in this role may lead to increased responsibilities and career advancement opportunities within the company.
🌍 Location & Work Environment
Office Type: Modern, upscale hotel resort environment with on-site amenities and services.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a vibrant, multicultural city known for its luxury hospitality, tourism, and business opportunities.
- The United Arab Emirates offers a tax-free income and a high standard of living.
- The city's strategic location makes it an ideal hub for travel and connectivity.
Work Schedule: Full-time, 40 hours per week, with flexibility to work evenings and weekends as needed.
ASSUMPTION: Working in a luxury hotel resort environment offers unique opportunities for professional growth and exposure to high-end hospitality services.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Marketing Manager or Director of Marketing
- Final interview with the General Manager or another senior leader
Key Assessment Areas:
- Social media and digital marketing skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in social media management and marketing within the hospitality industry.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare examples of successful social media campaigns or projects you've worked on.
- Research Minor International and the Anantara brand to demonstrate your understanding of the company and its values.
ATS Keywords: Social Media Management, Content Creation, Marketing Support, Campaign Coordination, Analytics, Reporting, Communication Skills, Organizational Skills, Attention to Detail, Multitasking, Analytical Skills, Graphic Design Tools, Microsoft Office Suite, Engagement, Brand Collaboration, Digital Marketing
ASSUMPTION: The application process for this role may involve assessments of both hard and soft skills, as well as a review of the candidate's portfolio or examples of their work.
🛠️ Tools & Technologies
- Social media management tools (e.g., Meta Business Suite, SproutSocial)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic graphic design tools (e.g., Canva, Adobe Creative Suite)
- Analytics and reporting tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Integrity
- Respect
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Customer-focused and service-oriented
Self-Assessment Questions:
- How do you embody the company value of 'Passion for Growth' in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you ensure that your work aligns with the company's commitment to sustainability?
ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their alignment with Minor International's company values and work style.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Working evenings and weekends to support events and campaigns
- Adapting to a multicultural work environment and understanding local market nuances
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role focuses more on social media management and content creation than other marketing roles, which may have a broader focus on advertising, PR, or events.
- Within the hospitality industry, this role is similar to a Digital Marketing Specialist or Social Media Manager position, but may have additional responsibilities related to campaign coordination and administrative support.
- Career progression in this role may lead to opportunities in digital marketing, brand management, or hospitality management.
ASSUMPTION: Candidates should research similar roles within the hospitality industry and digital marketing field to better understand the competitive landscape and expectations for this position.
📝 Sample Projects
- Developing and executing a social media campaign to promote a hotel's new restaurant opening
- Creating engaging content and managing social media platforms for a luxury resort's rebranding launch
- Analyzing social media performance metrics to optimize campaigns and maximize ROI for a hotel group's portfolio
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experience and achievements in their application and interview.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the resort and the Anantara brand?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in social media management and marketing within the hospitality industry.
- Prepare examples of successful social media campaigns or projects you've worked on.
- Research Minor International and the Anantara brand to demonstrate your understanding of the company and its values.
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
