Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-20

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Planning, developing, and implementing marketing campaigns for events
• Collaborating with the marketing team to ensure campaigns align with strategic objectives
• Monitoring and analyzing campaign performance using relevant metrics
• Optimizing campaign effectiveness and maximizing ROI
• Working with various marketing channels, including email marketing, social media, and digital marketing

ASSUMPTION: This role requires a strong focus on data analysis and continuous improvement, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Plan, develop, and implement marketing campaigns for events in line with strategic objectives

✅ Monitor and analyze campaign performance using relevant metrics and tools

✅ Optimize campaign effectiveness and maximize ROI through continuous improvement and testing

✅ Collaborate with the marketing team to ensure campaigns align with overall business goals

✅ Work with various marketing channels, including email marketing, social media, and digital marketing

✅ Manage relationships with partners, suppliers, and industry influencers

✅ Ensure all marketing collateral, email marketing, website content, and digital marketing adhere to brand guidelines and agreed standards

ASSUMPTION: This role may require working on multiple campaigns simultaneously and managing tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2-5 years of experience in marketing, with a focus on campaign management and data analysis

Required Skills:

• Proven experience with email marketing and marketing automation technology (e.g., Eloqua)
• Experience working with CMS platforms (e.g., Adobe Experience Manager)
• Strong analytical and data management skills
• Excellent communication and collaboration skills in English
• Ability to work in a pressurized environment and meet deadlines

Preferred Skills:

• Experience managing social media channels
• Formal business/marketing higher education qualification
• Verbal and written communication skills in additional languages

ASSUMPTION: Candidates with experience in the events industry or relevant market sectors may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Istanbul, the estimated salary range is ₺25,000 - ₺40,000 per month (gross).

Benefits:

• Time Out: Take up to four days per year to volunteer, plus a day off for your birthday
• ShareMatch scheme: Become an Informa shareholder with free matching shares
• Company-funded private medical insurance
• Career development opportunities, including training and learning programs
• Great community: A welcoming culture, charity events, and diversity & inclusion networks

Working Hours: Full-time position with standard working hours (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, and digital events.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally, offering a wide range of opportunities for career growth and development.

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets, including Pharma, Medical & Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research & Advanced Learning, and more.
• Informa is a leading international events, digital services, and academic knowledge business, with a presence in over 30 countries.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital Events
• Exhibitions
• Specialist Content
• Research
• Consultancy
• Digital Services
• Lead Generation
• B2B Markets
• Academic Markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. offers a dynamic and inclusive work environment, with a strong focus on employee development and growth.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career progression within the marketing department and the broader organization.

Reporting Structure: The Marketing Executive reports directly to the Marketing Manager.

Work Arrangement: This role is a hybrid position, requiring at least 3 days per week in the office at Nida Kule Esentepe, Istanbul.

Growth Opportunities:

• Progression within the marketing department or other departments within Informa Group Plc.
• Expanding skills and expertise through training and learning opportunities.
• Gaining experience in various aspects of marketing, including campaign management, data analysis, and digital marketing.

ASSUMPTION: Successful candidates will have the opportunity to work on high-profile events and collaborate with industry-leading professionals.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s Istanbul office is located in the Nida Kule Esentepe building, offering a modern and collaborative work environment.

Office Location(s): Nida Kule Esentepe, 34394 Şişli, Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people.
• The city is a major economic, cultural, and historical center, with a diverse range of industries and opportunities.
• Istanbul offers a high standard of living, with affordable housing, excellent dining, and vibrant cultural scenes.

Work Schedule: Standard working hours (40 hours per week), with flexibility for remote work

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the office at least 3 days per week.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the relevant department head or senior manager
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of the role and its responsibilities
• Relevant marketing experience and skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Cultural fit and alignment with Informa Group Plc.'s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and its responsibilities in your application materials
• Showcase your data analysis and interpretation abilities through relevant examples or projects
• Prepare for behavioral and situational interview questions that assess your communication and collaboration skills

ATS Keywords: Marketing Executive, Campaign Management, Data Analysis, Marketing Automation, CMS, Email Marketing, Digital Marketing, Collaboration, Communication, Hybrid Work, Istanbul

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Eloqua)
• CMS platforms (e.g., Adobe Experience Manager)
• Marketing analytics and reporting platforms (e.g., Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data management and selection/segmentation software (e.g., SQL, Excel)

ASSUMPTION: Candidates should have experience with relevant marketing technologies and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency in all aspects of our work
• Expertise: Delivering high-quality products and services that meet the needs of our customers
• Innovation: Embracing change and continuously improving our offerings
• Responsibility: Taking ownership of our work and its impact on our colleagues, customers, and the wider community

Work Style:

• Collaborative: Working closely with team members to achieve common goals
• Data-driven: Making decisions based on data analysis and interpretation
• Adaptable: Embracing change and continuously learning and improving
• Pressurized: Working in a fast-paced and dynamic environment with tight deadlines

Self-Assessment Questions:

• How do you approach working collaboratively with team members to achieve common goals?
• Can you provide an example of a time when you made a data-driven decision, and what was the outcome?
• How do you handle working in a pressurized environment with tight deadlines?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Informa Group Plc.'s values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Working in a hybrid environment, requiring at least 3 days per week in the office
• Adapting to a dynamic and fast-paced work environment
• Developing and maintaining expertise in various marketing channels and technologies

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and work well under pressure.

📈 Similar Roles Comparison

• This role focuses more on campaign management and data analysis than other marketing roles, such as brand management or content creation.
• In the events industry, marketing executives often work closely with sales teams to drive event attendance and sponsorship revenue.
• Career progression in this role may lead to senior marketing positions, event director roles, or other leadership opportunities within Informa Group Plc.

ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase event attendance by 20%
• Analyzing campaign performance data to optimize ROI and improve future campaigns
• Managing social media channels to increase brand awareness and engagement for an upcoming event

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Executive role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Informa Group Plc. support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Informa Group Plc. foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your communication and collaboration skills
• Research Informa Group Plc. and the events industry to demonstrate your understanding of the role and its responsibilities
• Follow up with the hiring manager or HR representative within 7 days of your application submission to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.