Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Lupin

🔹 Location: IRF - Ahmedabad, Gujarat, India

🔹 Job Type: On-site

🔹 Category: Pharmaceuticals

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 6 months - 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Meeting assigned customers and generating prescriptions
• Achieving sales targets and enhancing territory profitability
• Managing product distribution and providing market intelligence
• Developing and implementing strategic distribution plans
• Ensuring proper supply of goods and timely collection of payments

ASSUMPTION: This role requires a strong focus on sales and customer engagement, with a significant portion of time spent traveling and meeting customers. It also involves strategic planning and market analysis.

📋 Key Responsibilities

✅ Meet assigned customers (Doctors, Chemists, Stockists, etc.) in the desired frequency as per our company strategy.

✅ Generate prescriptions and provide scientific information about the company's products to the Doctors and medical fraternity to generate prescriptions for the brand of the company in accordance with the applicable laws and the company policies.

✅ Achieve sales targets product-wise, and value-wise both in primary and secondary sales on a monthly as well as yearly basis.

✅ Enhance territory profitability, increase/maintain brand market share, and ensure proper customer relationships through customer engagement initiatives in line with our company strategy.

✅ Manage proper product distribution in the assigned territory and control expenses such as breakage, expires, etc.

✅ Analyze calls on different customers, chemist etc. to modify behavior for future requirements

✅ Provide market intelligence data on market conditions and the impact of promotional strategy of the company's products as well as that of competitors to the line managers and the marketing team.

✅ Prepare and propose a strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.

✅ Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors within time lines, as per company policy.

✅ Timely reporting of any adverse drug reaction / complaint received from customers, if any to seniors as per pharmaco-vigilance guidelines and company policies.

✅ Safe keeping of company's property, effective use of promotional materials, submitting standard tour plan, daily call reports, monthly expenses and maintain work norms guided by the company on daily basis

ASSUMPTION: This role involves a high degree of customer interaction and requires strong sales and communication skills. It also involves strategic planning and market analysis.

🎯 Required Qualifications

Education: Graduation in Pharmacy

Experience: 6 months to 2 years of experience in pharmaceutical sales or a related field

Required Skills:

• Excellent communication and interpersonal skills
• Strong sales and negotiation skills
• Ability to work independently and in a team
• Analytical and problem-solving skills
• Proficiency in using digital tools and platforms

Preferred Skills:

• Experience in the pharmaceutical industry
• Fluency in local languages
• Proven track record in sales and customer engagement

ASSUMPTION: While a degree in Pharmacy is required, relevant experience in pharmaceutical sales or a related field is highly valued. Strong communication and sales skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for a Marketing Executive with 6 months to 2 years of experience in the pharmaceutical industry in Ahmedabad)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous paid time off
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours to accommodate customer meetings and travel

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive with the given experience level in the pharmaceutical industry in Ahmedabad. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees (Global), with a significant presence in Ahmedabad

Founded: 1968 (Mumbai, India)

Company Description:

• Lupin is a global pharmaceutical leader with products distributed in over 100 markets
• Specializes in pharmaceutical products, including branded and generic formulations, complex generics, biotechnology products, and active pharmaceutical ingredients
• Enjoys a strong position in India and the U.S. across multiple therapy areas, including respiratory, cardiovascular, anti-diabetic, anti-infective, gastrointestinal, central nervous system, and women’s health

Company Specialties:

• Specialty Pharmaceuticals
• Complex Generics
• Biotechnology
• APIs
• Drug Delivery Systems
• Biosimilars
• Biologics
• and Global Formulations

Company Website: http://www.lupin.com

ASSUMPTION: Lupin is a well-established and reputable company in the pharmaceutical industry, with a strong global presence and a significant market share in India and the U.S.

📊 Role Analysis

Career Level: Entry to Mid-level (Based on experience level)

Reporting Structure: Reports directly to the Marketing Manager or Regional Sales Manager

Work Arrangement: On-site, with frequent travel to meet customers and attend sales meetings

Growth Opportunities:

• Progression to Senior Marketing Executive or other senior roles within the marketing department
• Transition to other functions within the company, such as sales management or business development
• Opportunities for international assignments, given Lupin's global presence

ASSUMPTION: This role offers significant growth opportunities within the marketing department and across other functions within the company, given Lupin's size and global presence.

🌍 Location & Work Environment

Office Type: On-site, with frequent travel to meet customers and attend sales meetings

Office Location(s): IRF - Ahmedabad, Gujarat, India

Geographic Context:

• Ahmedabad is the largest city and the former capital of Gujarat, located in western India
• It is a major industrial and economic hub, with a strong pharmaceutical industry
• The city offers a mix of traditional and modern culture, with a rich history and numerous tourist attractions

Work Schedule: Full-time (40 hours per week), with flexible working hours to accommodate customer meetings and travel

ASSUMPTION: Ahmedabad offers a vibrant and dynamic work environment, with a strong pharmaceutical industry and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Sales and negotiation skills
• Communication and interpersonal skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in pharmaceutical sales or a related field
• Demonstrate strong communication and sales skills in your resume and cover letter
• Prepare for behavioral and situational interview questions that assess your sales and customer engagement skills
• Research Lupin's company culture and values to ensure a strong fit

ATS Keywords: Marketing Executive, Pharmaceutical Sales, Customer Engagement, Sales Targets, Market Intelligence, Strategic Planning, Product Distribution, Customer Relationship Management, Pharmacy, Ahmedabad

ASSUMPTION: The application process for this role is likely to be competitive, given Lupin's strong reputation in the pharmaceutical industry and the attractive compensation and benefits package. Applicants should highlight their relevant experience and skills in their application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Zoho CRM)
• Sales enablement tools (e.g., Showpad, Seismic)
• Data analysis and visualization tools (e.g., Microsoft Excel, Tableau)
• Digital marketing tools (e.g., Hootsuite, Google Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department and the company's global presence. Applicants should be comfortable using digital tools and platforms to manage customer relationships and analyze market data.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Respect
• Accountability
• Innovation

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Customer-centric and focused on delivering value

Self-Assessment Questions:

• Do you have a proven track record of achieving sales targets and exceeding customer expectations?
• Are you comfortable working independently and in a team, with a strong focus on collaboration and results?
• Do you thrive in a dynamic and fast-paced work environment, with a focus on innovation and continuous improvement?

ASSUMPTION: Lupin values a strong work ethic, a customer-centric approach, and a commitment to excellence. Applicants should assess their fit with these values and be prepared to demonstrate their alignment with them during the interview process.

⚠️ Potential Challenges

• High travel requirements and frequent customer meetings
• Competitive sales environment and pressure to achieve targets
• Need to balance sales and customer engagement responsibilities with strategic planning and market analysis
• Potential for exposure to adverse drug reactions and complaints, requiring timely reporting and follow-up

ASSUMPTION: This role involves a high degree of customer interaction and requires strong sales and communication skills. It also involves strategic planning and market analysis, which can be challenging in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing executive roles in the pharmaceutical industry, this role places a greater emphasis on sales and customer engagement, with a significant portion of time spent traveling and meeting customers
• Unlike some other roles, this position requires a strong focus on strategic planning and market analysis, in addition to sales and customer engagement
• Career progression in this role may involve transitioning to other functions within the company, such as sales management or business development

ASSUMPTION: While this role shares similarities with other marketing executive roles in the pharmaceutical industry, it places a greater emphasis on sales and customer engagement, with a significant portion of time spent traveling and meeting customers. It also requires strong strategic planning and market analysis skills.

📝 Sample Projects

• Developing and implementing a strategic distribution plan for a new product launch in a specific territory
• Analyzing market data to identify trends and opportunities for brand growth and market share expansion
• Managing a team of sales representatives to achieve sales targets and enhance customer relationships

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that a Marketing Executive in this role might face. Actual projects may vary depending on the specific needs of the company and the market.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department and across other functions within the company?
• How does Lupin support work-life balance for its employees?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the department, and the company. Applicants should tailor their questions to the specific needs and interests of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lupin careers portal
• Highlight your relevant experience in pharmaceutical sales or a related field in your resume and cover letter
• Prepare for behavioral and situational interview questions that assess your sales and customer engagement skills
• Research Lupin's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.