Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Vero HR Ltd

🔹 Location: United Kingdom

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Home-based with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Planning, creating, and executing marketing campaigns across multiple channels
• Managing and growing social media presence, with a focus on Meta platforms
• Updating and maintaining website content using WordPress
• Collaborating with travel partners to develop joint marketing campaigns
• Monitoring and analyzing campaign performance to drive continuous improvement

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in a similar role and be comfortable working remotely.

📋 Key Responsibilities

✅ Plan, create, and schedule regular email campaigns to promote products, offers, and brand messages

✅ Build and maintain segmented email lists, ensuring accurate targeting and GDPR compliance

✅ Monitor email campaign performance metrics and provide insights to improve future campaigns

✅ Manage and grow social media presence across key platforms, including content planning, copywriting, scheduling, and community engagement

✅ Create engaging visuals and assets using Canva to support posts and campaigns

✅ Track social media performance and adjust strategies to drive engagement and reach

✅ Update and maintain website content using WordPress, ensuring information is accurate and up to date

✅ Support the creation of landing pages and campaign-specific content to drive traffic and conversions

✅ Set up and manage online promotions and incentive campaigns to engage trade partners and drive bookings

✅ Collaborate with travel agent partners to develop joint marketing campaigns and promotions, coordinating partner communications and ensuring timely delivery of assets and approvals

✅ Measure the effectiveness of partner activities and provide regular reports

ASSUMPTION: The role may involve occasional travel for team meetings or events, and the successful candidate should be comfortable with this requirement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in a marketing role, ideally within the travel or cruise industry

Required Skills:

• Intermediate to advanced knowledge of Canva, WordPress, Zoho, Meta Business Suite, and Google Analytics
• Strong written and verbal communication skills with a creative flair
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Self-motivated and proactive, with a strong eye for detail
• Comfortable working as part of a collaborative marketing team while also taking initiative independently
• Previous homeworking experience in a similar role

Preferred Skills:

• Experience with email marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's primary market.

💰 Compensation & Benefits

Salary Range: £30,000 - £32,000 per year (Based on industry standards for a Marketing Executive role with 3-5 years of experience in the UK travel industry)

Benefits:

• 28 days paid holiday (including bank holidays) increasing to 33 days for long service
• Plus 1 additional paid day’s holiday for your birthday
• Working from home
• Excellent training
• Optional Dental Plan
• Workplace pension
• Holiday discounts
• Online company events
• 2 in-person company events per year
• Employee Assistance Programme including
• Wellbeing Programme

Working Hours: Full-time (40 hours per week), with flexible working hours and the ability to work independently

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: Small (2 employees)

Founded: 2021 (Based on LinkedIn data)

Company Description:

• Vero HR Ltd is a well-established outbound travel company specialising in creating bespoke long-haul holidays for both B2C and B2B markets
• Passionate about delivering exceptional customer experiences, they are seeking a dynamic and strategic marketer to lead their digital efforts

Company Specialties:

• Outbound Travel
• B2C and B2B Markets
• Bespoke Long-Haul Holidays

Company Website: https://verohr.co.uk/

ASSUMPTION: As a small company, Vero HR Ltd may offer more opportunities for growth and decision-making responsibility than larger organizations.

📊 Role Analysis

Career Level: Mid-level Marketing role with potential for growth and development

Reporting Structure: Reports to the Head of Marketing

Work Arrangement: Remote (Home-based with occasional travel)

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunity to work on diverse campaigns and projects, gaining experience in various aspects of marketing
• Possibility to contribute to the company's growth and expansion in the travel industry

ASSUMPTION: The remote nature of this role may offer greater flexibility and work-life balance, but it also requires strong self-motivation and time management skills.

🌍 Location & Work Environment

Office Type: Remote (Home-based)

Office Location(s): United Kingdom

Geographic Context:

• The United Kingdom has a well-established travel industry with a diverse range of markets and opportunities
• The remote nature of this role allows for flexibility in location within the UK
• The company is based in Peterborough, but the role can be performed from anywhere in the UK

Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to work independently

ASSUMPTION: The successful candidate should be comfortable working independently and managing their own time effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-depth interview with the Head of Marketing
• Final interview with the company's founders

Key Assessment Areas:

• Marketing skills and experience
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your achievements in previous marketing roles
• Demonstrate your understanding of the travel industry and the company's business model
• Showcase your ability to work independently and manage multiple projects in a fast-paced environment

ATS Keywords: Marketing Executive, Travel Marketing, Email Marketing, Social Media Management, WordPress, Canva, Google Analytics, Campaign Management, Joint Marketing Initiatives, Partner Communications

ASSUMPTION: The application process may involve assessments or tests to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Canva
• WordPress
• Zoho
• Meta Business Suite
• Google Analytics

ASSUMPTION: The successful candidate should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for travel and customer experiences
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and proactive
• Strong attention to detail
• Ability to manage multiple projects and deadlines
• Comfortable working independently and remotely

Self-Assessment Questions:

• Do you have a passion for travel and a strong desire to create exceptional customer experiences?
• Are you comfortable working independently and managing your own time effectively in a remote environment?
• Do you have strong communication and interpersonal skills, and are you able to collaborate effectively with team members and partners?
• Are you committed to continuous learning and improvement, and do you have a growth mindset?

ASSUMPTION: The company values a strong work-life balance and offers flexible working hours to support this.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working independently and remotely, requiring strong self-motivation and time management skills
• Occasional travel for team meetings or events, which may disrupt the candidate's work-life balance
• Keeping up with industry trends and best practices in marketing, as the role may require continuous learning and adaptation

ASSUMPTION: The company offers excellent training and support to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Officer position, but with a greater emphasis on digital marketing and campaign management
• In the travel industry, this role may be similar to a Digital Marketing Specialist or Travel Marketing Coordinator position, but with a broader range of responsibilities
• Career progression may involve moving into a Marketing Manager or Marketing Director role, with increased responsibilities and leadership opportunities

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and growth stage.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new travel destination
• Creating and managing an email marketing campaign to drive bookings for a specific travel package
• Collaborating with travel partners to develop a joint marketing campaign and measuring its success

ASSUMPTION: The specific projects and campaigns the candidate will work on may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of working in a remote environment, and how does the company address them?

ASSUMPTION: The interview process may involve multiple rounds and assessments, allowing the candidate to ask questions and gather information throughout the process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and the travel industry, and thinking about how your skills and experience align with the role's requirements
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.