Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns across digital channels
• Creating engaging content for various platforms
• Collaborating with cross-functional teams
• Monitoring and optimizing campaign performance

ASSUMPTION: This role is ideal for a recent graduate or someone with up to two years of experience in digital marketing looking to gain hands-on experience in a global organization.

📋 Key Responsibilities

✅ Implement and manage email marketing campaigns, ensuring high engagement and performance optimization.

✅ Assist in executing social media marketing campaigns, including organic and paid content across key platforms.

✅ Support in planning and publishing website content, ensuring updates align with campaign goals and audience needs.

✅ Utilize marketing automation tools to streamline campaign execution.

✅ Monitor and track campaign performance, using analytics to optimize future marketing efforts.

✅ Stay updated on trending marketing campaigns to support execution.

✅ Create and edit engaging content for social media, websites, and email campaigns, ensuring consistency in tone and messaging.

✅ Work with designers and external agencies to develop compelling visuals, videos, and event branding assets.

✅ Ensure website content is SEO-optimized and aligned with marketing objectives.

✅ Manage and maintain a strong brand presence across digital channels.

✅ Conduct research on market trends, competitor activities, and audience behavior to refine marketing execution.

✅ Support in adapting campaigns based on industry developments and audience insights.

✅ Monitor and analyze audience engagement across digital platforms to improve content and campaign effectiveness.

✅ Oversee the customer journey from start to finish and work with various teams to ensure a seamless customer experience.

✅ Manage multiple projects and tasks simultaneously, ensuring efficient prioritization and meeting deadlines under pressure.

✅ Communicate effectively with marketing teams, sales teams, clients, and external partners, ensuring clarity in marketing plans and problem resolution.

✅ Collaborate with cross-functional teams, sharing ideas, providing feedback, and fostering a supportive and results-driven work environment.

ASSUMPTION: This role requires strong organizational, communication, and teamwork skills to manage multiple projects and collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Communications, Business, or a related field.

Experience: Minimum 1-2 years of experience in digital marketing, content creation, and campaign execution.

Required Skills:

• Strong experience in email marketing, website content management, and social media marketing.
• Proficiency in marketing automation tools (HubSpot, Marketo, Salesforce, Mailchimp, etc.).
• Hands-on experience with SEO, PPC, Google Analytics, and paid social media campaigns.
• Ability to collaborate with cross-functional teams, including sales, design, and product teams, to execute marketing initiatives.
• Strong writing and editing skills for digital content creation.
• Data-driven mindset with analytical skills to measure and optimize campaigns.

Preferred Skills:

• Experience with CRM systems.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with project management tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt typically falls between EGP 15,000 to EGP 25,000 per month, based on experience and qualifications. Informa offers competitive compensation packages.

Benefits:

• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely.
• Great Community: A welcoming culture with in-person and online social events, Walk the World charity day, and active diversity and inclusion networks.
• Broader Impact: Up to four days per year to volunteer, with charity match funding available too.
• Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. Internal job moves are encouraged and supported.
• Time Out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company-funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programs.
• International collaboration opportunities.

ASSUMPTION: Informa offers a comprehensive benefits package that prioritizes work-life balance, professional development, and employee wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, serving academic and business-to-business markets. It connects professionals with knowledge to help them learn more, know more, and do more.

Company Size: Informa is a large organization with over 10,000 employees across 30 countries. This size offers opportunities for growth, collaboration, and exposure to diverse markets and teams.

Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.

Company Description:

• Informa champions specialists working in academic and business-to-business markets.
• It provides platforms for industries to build relationships, see and show products, and do business.
• Informa also offers year-round online platforms for companies to showcase their businesses and products and for buyers to conduct research, generating valuable leads.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: Informa.com

ASSUMPTION: Informa's extensive global presence and diverse portfolio of brands offer applicants the chance to work on international projects and gain exposure to various markets and industries.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in digital marketing, content creation, and campaign execution.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with various teams, including sales, design, and product teams.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Informa encourages internal job moves, providing opportunities for career progression within the organization.
• The company offers bespoke training and learning programs, mentoring platforms, and access to LinkedIn Learning for professional development.
• With over 10,000 employees across 30 countries, Informa offers ample opportunities for international exposure and collaboration.

ASSUMPTION: Informa's commitment to employee growth and development, along with its large global presence, presents numerous opportunities for career advancement and international experience.

🌍 Location & Work Environment

Office Type: Informa's Cairo office is located in the modern and bustling Cairo Festival City Business Park, offering a vibrant and dynamic work environment.

Office Location(s): Cairo Festival City Business Park, New Cairo, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, diverse culture, and bustling business scene.
• Cairo Festival City Business Park is a modern and upscale commercial hub, offering easy access to various amenities, restaurants, and entertainment options.

Work Schedule: Informa follows a standard work schedule from Sunday to Thursday, with Fridays and Saturdays off. The hybrid work arrangement allows for flexibility in working hours.

ASSUMPTION: Cairo's dynamic business environment and Informa's modern office location provide an ideal setting for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Informa careers portal.
• Phone or video screening with the HR department.
• Face-to-face or video interview with the hiring manager and a member of the HR team.
• Final round interview with senior leadership or relevant stakeholders.
• Background check and reference verification.
• Job offer and onboarding.

Key Assessment Areas:

• Digital marketing skills and experience.
• Content creation and editing abilities.
• Campaign execution and optimization knowledge.
• Collaboration and communication skills.
• Adaptability and problem-solving abilities.
• Cultural fit and alignment with Informa's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Informa's business and the specific requirements of the Marketing Executive role.
• Showcase your portfolio or examples of your work, if applicable.
• Prepare thoughtful questions to ask during the interview, focusing on the role, team dynamics, and company culture.
• Follow up with the hiring manager or HR representative after the interview to express your appreciation and reiterate your interest in the position.

ATS Keywords: Digital Marketing, Content Creation, Email Marketing, Social Media Marketing, SEO, PPC, Google Analytics, Marketing Automation Tools, Collaboration, Analytical Skills, Project Management, Communication, Adaptability, Customer Journey Management, Teamwork

ASSUMPTION: Informa's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• HubSpot
• Mailchimp
• Marketo
• Salesforce
• Google Analytics
• SEMrush
• Hootsuite
• Canva
• Microsoft Office Suite

ASSUMPTION: Familiarity with these marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Innovative
• Responsible

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you ensure that your content aligns with Informa's brand voice and messaging?
• Can you describe a time when you had to adapt a marketing campaign based on audience insights or industry developments?
• How do you prioritize and manage multiple projects and tasks simultaneously, ensuring efficient execution and meeting deadlines?

ASSUMPTION: Informa values candidates who demonstrate a strong understanding of its brand, a collaborative work style, and the ability to adapt to a fast-paced and dynamic environment.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging for those new to digital marketing or campaign management.
• Cairo's traffic and commuting times may pose challenges for employees living outside the city center.
• The hybrid work arrangement may require employees to adapt to a blend of on-site and remote work, which can have its own set of challenges.
• The role may involve working with various teams and stakeholders, which can be complex and demanding at times.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on digital marketing, content creation, and campaign execution, with less focus on traditional marketing channels.
• Informa's global presence and diverse portfolio of brands offer applicants the chance to work on international projects and gain exposure to various markets and industries.
• Career progression in Informa may involve moving between different brands and markets, providing opportunities for growth and exposure to new challenges.

ASSUMPTION: This role offers a unique blend of digital marketing, content creation, and campaign management responsibilities, with ample opportunities for growth and international exposure within Informa.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote an upcoming event or product launch.
• Creating engaging social media content for a new brand or product, tailored to different platforms and audiences.
• Optimizing website content for search engines and user experience, ensuring alignment with marketing objectives and audience needs.

ASSUMPTION: These sample projects demonstrate the hands-on and strategic aspects of the Marketing Executive role, highlighting the importance of creativity, data-driven decision-making, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what tools do you use to track performance?
• What are the most rewarding aspects of working at Informa, according to current employees?

ASSUMPTION: These questions demonstrate your interest in the role, team dynamics, and company culture, while also providing valuable insights to help you make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your digital marketing, content creation, and campaign execution abilities.
• Prepare a portfolio or examples of your work, showcasing your creativity, data-driven approach, and ability to manage multiple projects.
• Research Informa's business and the specific requirements of the Marketing Executive role, and prepare thoughtful questions to ask during the interview.
• Follow up with the hiring manager or HR representative after the interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.