📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Digicel
🔹 Location: Kingston, Jamaica
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing plans to increase service/product value and revenue
- Planning and implementing digital and traditional campaigns, owned promotional and sponsored events
- Writing copy for marketing collateral, including flyers/brochures, letters, emails, and websites
- Monitoring campaign spend against the budget and highlighting variances
- Measuring and reporting campaign performance
- Conducting market research and analysis to evaluate trends, brand awareness, and competitive ventures
- Ensuring brand alignment with guidelines across all platforms
ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing channels, as well as excellent project management skills to coordinate multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Evaluate commercial briefs and liaise with commercial managers, advertising agencies/vendors to execute campaign deliverables
✅ Develop and execute top-quality social, traditional, and on-the-ground ideas/concepts that align with brand guidelines and content strategy
✅ Measure and monitor key metrics to demonstrate effectiveness and inform online strategy and planning
✅ Manage the budget of each campaign
✅ Compile daily, weekly, or monthly reports requested by the manager or director
✅ Coordinate activities of internal graphic artists by assigning tasks and timelines
✅ Review all communication platforms biweekly to ensure accuracy and consistency of messages
✅ Provide administrative support, including generating POs and planning and following through with all requests
✅ Coordinate radio production, social content development, photo shoots, and TV production to ensure proper brand representation
ASSUMPTION: This role requires exceptional organizational skills and the ability to multitask and prioritize effectively to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: First Degree in Marketing or a related field
Experience: Two or three years of marketing experience
Required Skills:
- Excellent writing and communication skills
- Proficient in Microsoft Suite
- Creativity and willingness to work on own initiative
- Ability to work under pressure
- Strong attention to detail
- Strong organizational and time-management skills
- Excellent interpersonal skills
- Team player
- Flexible and able to thrive in a dynamic environment
Preferred Skills:
- Bilingual or multilingual skills
- Experience with CRM software
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with experience in the telecommunications industry or working with multiple stakeholders would be an asset in this role.
💰 Compensation & Benefits
Salary Range: JMD 1,500,000 - 2,500,000 per year (Based on industry standards for mid-level marketing roles in Jamaica)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Digicel services
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Jamaica. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: Medium (5,001-10,000 employees)
Founded: 2001
Company Description:
- Digicel is a total communications and entertainment provider, offering mobile, broadband, and entertainment services
- The company is committed to empowering communities and creating a world where no one gets left behind
- Digicel is known for its innovative services, including the world's fastest man, Usain Bolt, as its Chief Speed Officer
Company Specialties:
- Mobile network services
- Broadband internet services
- Entertainment services (TV, music, sports)
- Corporate solutions
Company Website: http://www.digicelgroup.com
ASSUMPTION: Digicel's extensive experience in the telecommunications industry and commitment to community empowerment make it an attractive employer for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager or Director
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expanding skills and expertise through professional development opportunities
- Potential international assignments within Digicel's global network
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Kingston, Jamaica
Geographic Context:
- Kingston is the capital and largest city of Jamaica, with a population of over 600,000 people
- The city is known for its vibrant culture, historic sites, and beautiful beaches
- Kingston offers a mix of urban and coastal living, with a moderate cost of living compared to other Caribbean islands
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: Kingston's diverse cultural scene and moderate cost of living make it an attractive location for young professionals and families alike.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director or another senior stakeholder
- Background check and offer
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Digicel's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
- Research Digicel's marketing campaigns and initiatives to demonstrate your enthusiasm for the role
- Showcase your creativity and problem-solving skills through relevant examples and case studies
ATS Keywords: Marketing Executive, Digital Marketing, Campaign Management, Brand Management, Market Research, Marketing Communications, Marketing Strategy, Marketing Planning, Marketing Campaigns, Marketing collateral, Marketing copywriting
ASSUMPTION: Digicel's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Integrity
- Teamwork
- Empowerment
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that your marketing efforts align with Digicel's brand guidelines and values?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign?
- How do you prioritize and manage multiple marketing campaigns and projects simultaneously?
ASSUMPTION: Candidates who demonstrate a strong understanding of Digicel's values and a willingness to adapt to a dynamic work environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, often with tight deadlines
- Working with diverse stakeholders, including commercial managers, advertising agencies, and vendors
- Adapting to changes in marketing strategies or campaign requirements
- Ensuring brand consistency across various communication channels and platforms
- Keeping up-to-date with industry trends and best practices in digital marketing
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on executing marketing campaigns and events, with less responsibility for strategy and planning
- Senior Marketing Manager: Oversees a team of marketing professionals and is responsible for developing and implementing marketing strategies
- Digital Marketing Specialist: Specializes in digital marketing channels and tactics, with less focus on traditional marketing and campaign management
ASSUMPTION: This role offers a unique blend of strategic planning, campaign management, and creative execution, making it an attractive option for marketing professionals seeking a well-rounded and challenging position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new mobile service or product
- Conducting market research and analysis to assess brand awareness and identify opportunities for growth
- Creating and implementing a social media strategy to increase engagement and reach for a specific brand or product
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing Digicel in the next 12-24 months, and how can this role contribute to addressing them?
- How does Digicel support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does Digicel foster a culture of innovation and continuous improvement within its marketing department?
- What is the typical career path for a Marketing Executive within Digicel, and what opportunities exist for growth and advancement?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
- Research Digicel's marketing campaigns and initiatives to demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
