T

Marketing Executive

TransUnion
Full-time
On-site
Leeds, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive (Fixed Term Contract)

πŸ”Ή Company: TransUnion

πŸ”Ή Location: Leeds, United Kingdom

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-07

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site (Hybrid, 2 days a week)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing, delivering, and managing integrated marketing campaigns to engage and acquire business customers
  • Providing administrative support within the marketing function, including finance admin and salesforce admin
  • Working collaboratively with the wider marketing team and global marketing team to coordinate campaign activity
  • Analyzing and reporting on campaign performance to implement key learnings

ASSUMPTION: This role requires a strong team player with excellent organizational skills and attention to detail, as well as a basic understanding of marketing and enthusiasm for the discipline.

πŸ“‹ Key Responsibilities

βœ… Managing the monthly e-newsletter, including planning, content compilation, distribution via Eloqua, and monthly reporting

βœ… Managing tactical campaign deliverables, using data to plan, test, execute, measure, and optimize campaigns

βœ… Providing finance admin support, including onboarding suppliers, managing purchase orders, invoices, and monitoring the team budget tracker

βœ… Managing requests for TransUnion logos use through the sign-off process and logging requests

βœ… Ensuring all campaign activity has a campaign code and is tracked and reported in Salesforce

βœ… Supporting other members of the marketing team in executing and completing key tasks, campaigns, and events

βœ… Working within the marketing automation platform (Eloqua) to create and deploy email communications

βœ… Writing, briefing, and proofing copy for campaign assets

βœ… Coordinating campaign activity with the wider go-to-market/global marketing team, including website updates and social media

βœ… Recording and tracking marketing activity performance and implementing key learnings

ASSUMPTION: This role involves a mix of strategic campaign management, administrative tasks, and cross-functional collaboration, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, preferably in a B2B environment

Required Skills:

  • Strong organization skills and attention to detail
  • Strong team player
  • Strong enthusiastic communicator
  • Interest in marketing and a basic understanding of the discipline
  • Technically minded and online savvy
  • Good creative thinking skills
  • Analytical and metrics-focused
  • Enthusiastic communicator with good negotiation skills
  • Awareness of the Credit Solutions markets

Preferred Skills:

  • Experience or knowledge of working with emails, webpages, and content creation
  • Experience with marketing automation platforms such as Eloqua, Silverpop, mailchimp, or Pardot
  • Experience of working in a FCA-regulated environment
  • Experience of working in a B2B marketing role

ASSUMPTION: While specific experience in marketing automation platforms is desirable, training will be provided for the right candidate.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£30,000 per annum (AI-estimated, based on role, experience level, and location)

Benefits:

  • 26 days' annual leave + bank holidays (increasing with service)
  • Global paid wellness days off + a bonus day off to celebrate your birthday
  • A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
  • Private health care + a variety of physical, mental, and financial fitness wellbeing programmes
  • Access to diversity forums and communities

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement (2 days on-site, 3 days remote)

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Leeds area. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: TransUnion operates in the information and insights industry, focusing on credit reporting, information management, and risk management solutions.

Company Size: TransUnion is a large organization with over 10,000 employees globally, providing a collaborative and diverse work environment.

Founded: TransUnion was founded in 1968 and has since grown into a global information and insights company.

Company Description:

  • TransUnion provides an actionable picture of each person, enabling businesses and consumers to transact with confidence and achieve great things.
  • The company specializes in credit reporting, data fusion, and information management, with a focus on creating economic opportunity, great experiences, and personal empowerment.
  • TransUnion operates in more than 30 countries across five continents, serving hundreds of millions of people worldwide.

Company Specialties:

  • Credit and information management
  • Big data
  • Information technology
  • Lending data
  • Identity
  • Fraud prevention
  • Risk management
  • Credit data
  • And financial inclusion

Company Website: http://www.transunion.com

ASSUMPTION: TransUnion's global presence and diverse range of services offer candidates the opportunity to work on various projects and gain exposure to different markets.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to develop their skills in a dynamic and collaborative environment.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work collaboratively with the wider marketing team and global marketing team.

Work Arrangement: This is a hybrid role, requiring on-site presence for a minimum of two days a week, with the remaining days worked remotely.

Growth Opportunities:

  • Progression within the marketing team or other departments within TransUnion
  • Expanding skills and knowledge in marketing, data analysis, and project management
  • Potential international opportunities, given TransUnion's global presence

ASSUMPTION: TransUnion's large size and global presence provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: TransUnion's Leeds office is a modern, collaborative workspace with a mix of open-plan and dedicated team spaces.

Office Location(s): 1 Park Lane, LS3 1EP, Leeds, England

Geographic Context:

  • Leeds is a vibrant city in the United Kingdom, known for its rich history, cultural attractions, and thriving business scene.
  • The city offers a high quality of life, with excellent shopping, dining, and entertainment options.
  • Leeds is well-connected by road, rail, and air, with easy access to major cities such as London, Manchester, and Birmingham.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be available.

ASSUMPTION: Leeds offers a competitive job market, with a diverse range of industries and opportunities for professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the recruitment team
  • First-round interview with the hiring manager and a member of the marketing team
  • Final-round interview with the marketing manager and a member of the senior leadership team
  • Job offer and onboarding

Key Assessment Areas:

  • Cultural fit and alignment with TransUnion's values
  • Problem-solving skills and ability to work independently
  • Communication and interpersonal skills
  • Marketing knowledge and understanding of the B2B landscape

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your enthusiasm for marketing and eagerness to learn and grow in the role
  • Prepare examples of previous marketing campaigns or projects you've worked on, and be ready to discuss your contributions and the outcomes
  • Research TransUnion's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Marketing Executive, Marketing Campaigns, B2B Marketing, Marketing Automation, Eloqua, Data-Driven Marketing, Campaign Management, Marketing Communications

ASSUMPTION: TransUnion's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Eloqua (marketing automation platform)
  • Salesforce (CRM)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with marketing automation platforms and CRM systems is desirable but not essential, as training will be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Inclusive
  • Innovative
  • Performance-driven
  • Trustworthy

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • How do you demonstrate TransUnion's value of being customer-centric in your daily work?
  • How have you contributed to an inclusive work environment in previous roles?
  • Describe a time when you had to adapt to significant changes in your work environment, and how did you approach this?

ASSUMPTION: TransUnion's values and work style emphasize collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates who thrive in dynamic, team-oriented environments.

⚠️ Potential Challenges

  • Managing multiple campaigns and deadlines simultaneously may require strong organizational skills and time management
  • Working in a hybrid environment may present challenges in maintaining work-life balance
  • TransUnion's global presence may result in occasional late-night or early-morning calls to accommodate international team members
  • The fixed-term contract nature of the role may limit long-term job security

ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and open communication with the team and manager.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing executive roles, this position offers a unique blend of campaign management, administrative support, and cross-functional collaboration
  • TransUnion's global presence provides opportunities for international exposure and career growth not typically available in smaller organizations
  • This role may offer less long-term job security than permanent positions, but it provides valuable experience and growth opportunities

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for early-career marketing professionals seeking to develop their skills in a dynamic and collaborative environment.

πŸ“ Sample Projects

  • Managing a successful email marketing campaign, including segmentation, A/B testing, and optimization, resulting in a 20% increase in open rates and a 15% increase in click-through rates
  • Coordinating a cross-channel marketing campaign, including email, social media, and content marketing, to promote a new product launch, achieving 10,000 unique website visits and 500 leads generated
  • Analyzing campaign performance data and providing insights and recommendations to optimize future campaigns, contributing to a 15% increase in conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, highlighting the importance of data-driven decision-making, strategic planning, and effective communication.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
  • What opportunities are there for professional development and growth within the marketing team and TransUnion as a whole?
  • How does TransUnion support work-life balance, particularly for hybrid workers?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company culture and team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of previous marketing campaigns or projects you've worked on, and be ready to discuss your contributions and the outcomes
  • Research TransUnion's company culture and values, and be prepared to discuss how you align with them
  • Follow up with the recruitment team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.