Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Vizmo

🔹 Location: Bangalore North, Karnataka, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of marketing campaigns across various digital platforms
• Driving lead generation and nurturing efforts using CRM tools
• Collaborating on SEO initiatives and content creation
• Assisting with website updates, analytics, and social media management
• Planning and executing promotional events and campaigns

ASSUMPTION: This role requires a strong foundation in digital marketing and a keen interest in data-driven decision-making. The ideal candidate has hands-on experience with performance marketing, SEO, content creation, and CRM tools, and is eager to grow within a dynamic and fast-paced team environment.

📋 Key Responsibilities

✅ Assist in executing digital marketing campaigns across Google, LinkedIn, email, and social media platforms

✅ Monitor campaign performance and contribute to regular performance reports

✅ Support the implementation of lead generation strategies and maintain CRM data integrity

✅ Conduct keyword research and support SEO optimization initiatives

✅ Collaborate with content creators to develop blog posts, landing pages, and social content aligned with SEO best practices

✅ Assist with website updates, audits, and improvements in collaboration with developers and designers

✅ Monitor web traffic using tools like Google Analytics and contribute insights for improvement

✅ Schedule and publish social media content across platforms and engage with followers

✅ Build and execute email campaigns in line with marketing goals and track performance metrics

✅ Help plan and execute promotional events, webinars, and online campaigns, and coordinate logistics

ASSUMPTION: The Marketing Executive will be expected to work closely with the marketing team, contributing to various aspects of marketing campaigns and initiatives while maintaining a strong focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 1-3 years of relevant marketing experience, preferably in a B2B or tech environment

Required Skills:

• Familiarity with tools like Google Ads, LinkedIn Ads, SEO tools, email marketing platforms, and CRMs
• Strong attention to detail, creativity, and time management
• Good communication and teamwork abilities

Preferred Skills:

• Experience with visitor management software or related products
• Fluency in English and local languages

ASSUMPTION: Candidates with relevant marketing experience and a strong foundation in digital marketing tools will be well-suited for this role. Familiarity with visitor management software or related products may be an advantage.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Estimated, based on industry standards for 1-3 years of experience in Bangalore)

Benefits:

• Opportunity to work closely with an experienced marketing team
• Skill-building across a diverse range of marketing channels
• Competitive compensation and growth opportunities
• Hybrid/remote work options and a collaborative environment

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The estimated salary range is based on industry standards for marketing executives with 1-3 years of experience in Bangalore. The actual salary may vary depending on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Vizmo operates in the IT Services and IT Consulting industry, focusing on visitor management, business automation, and workplace experience solutions

Company Size: Vizmo is a small company with 11-50 employees, offering a close-knit and collaborative work environment

Founded: Vizmo was founded in 2017 and has since grown to provide innovative workplace management and security solutions

Company Description:

• Vizmo is dedicated to transforming modern workplaces by delivering cutting-edge workplace management and security solutions
• The company offers a suite of innovative products, including a Visitor Management System (VMS), Desk Booking Solutions, Meeting Room Management (Rooms), and Cloud-Based Video Surveillance (Vision)
• Vizmo's mission is to help organizations create secure, efficient, and flexible workplaces with intuitive, state-of-the-art solutions

Company Specialties:

• Visitor Management
• Business Automation
• touchless VMS
• Desk Management
• Meeting Room Management
• Workplace software
• Workplace Experience
• Workplace Management
• Workplace Security
• Office Automation
• Space Management
• Hot Desking
• Cloud Video Surveillance
• Desk Booking Solution
• QR based CheckIn
• and Visitor Tracking

Company Website: vizmo.in

ASSUMPTION: Vizmo's focus on innovative workplace solutions and commitment to enhancing the workplace experience makes it an attractive employer for marketing professionals seeking to grow in a dynamic and forward-thinking environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in a fast-paced and dynamic team environment

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with the marketing team

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work arrangements

Growth Opportunities:

• Learning and skill-building across various marketing channels and disciplines
• Potential career progression within the marketing department or related functions
• Opportunities to contribute to Vizmo's growth and expansion in the workplace management and security solutions market

ASSUMPTION: The Marketing Executive role at Vizmo offers a unique opportunity for marketing professionals to gain experience in a fast-growing and innovative industry, with ample opportunities for learning, growth, and career advancement.

🌍 Location & Work Environment

Office Type: Vizmo's office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Residency Road, Bengaluru, Karnataka 560025, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• The city is known for its vibrant tech industry, with a strong focus on IT, startups, and innovation
• Bangalore offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and recreational options

Work Schedule: The Marketing Executive will work a standard 40-hour workweek, with flexible hours and remote work options available

ASSUMPTION: Vizmo's office location in Bangalore provides easy access to the city's vibrant tech industry and offers a dynamic and innovative work environment for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Problem-solving and analytical abilities
• Communication and teamwork skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Vizmo's products and the workplace management and security solutions market
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Digital Marketing, Performance Marketing, SEO, Content Creation, CRM Tools, Data-Driven Decision-Making, Campaign Execution, Lead Generation, Social Media Management, Email Campaigns, Event Support, Analytics, Attention to Detail, Creativity, Time Management, Communication, Teamwork

ASSUMPTION: Vizmo's recruitment process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on identifying the best fit for the company's dynamic and innovative work environment.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Visitor management software (e.g., Vizmo's own products)

ASSUMPTION: The Marketing Executive will be expected to have familiarity with a range of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you approach working collaboratively with a team to achieve shared goals?

ASSUMPTION: Vizmo values candidates who are innovative, collaborative, customer-focused, and committed to continuous learning and improvement. The ideal candidate for the Marketing Executive role will be a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and initiatives simultaneously
• Keeping up with the fast-paced and dynamic nature of the digital marketing landscape
• Adapting to changes in marketing strategies and priorities
• Working effectively in a small, close-knit team environment

ASSUMPTION: The Marketing Executive role at Vizmo may present challenges related to managing multiple priorities, adapting to change, and working effectively in a small team. Candidates should be prepared to rise to these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and continuous improvement
• Vizmo's products and services are unique in the workplace management and security solutions market, offering a distinct opportunity for marketing professionals to gain experience in a niche industry
• Career progression in this role may lead to opportunities in marketing management, product marketing, or related functions within Vizmo or the broader workplace management and security solutions market

ASSUMPTION: The Marketing Executive role at Vizmo offers a unique opportunity for marketing professionals to gain experience in a fast-growing and innovative industry, with distinct challenges and growth opportunities compared to traditional marketing roles.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive lead generation for Vizmo's visitor management software
• Conducting keyword research and optimizing Vizmo's website for improved search engine rankings and organic traffic
• Collaborating with content creators to develop blog posts, landing pages, and social media content that showcases Vizmo's products and thought leadership in the workplace management and security solutions market

ASSUMPTION: The Marketing Executive role at Vizmo offers a range of projects and initiatives that allow marketing professionals to gain experience in various aspects of digital marketing, from campaign execution and optimization to content creation and thought leadership.

❓ Key Questions to Ask During Interview

• How does Vizmo approach data-driven decision-making in marketing campaigns and strategies?
• Can you describe the team structure and dynamics within the marketing department?
• How does Vizmo support the professional development and growth of its marketing team members?
• What are the most significant challenges and opportunities facing Vizmo in the workplace management and security solutions market?
• How does Vizmo foster a collaborative and innovative work environment?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview, demonstrating their interest in Vizmo's products, marketing strategies, and work environment. This will help them assess the fit between their career goals and the opportunities available at Vizmo.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with Vizmo's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.