📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Aviva
🔹 Location: York, United Kingdom
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging marketing campaigns for Aviva's wealth business
- Collaborating with various teams to develop trading campaigns
- Delivering messages across multiple channels, including email, social media, and websites
- Building awareness of Aviva and generating leads through impactful campaigns
ASSUMPTION: This role requires a creative and analytical mindset, with a strong understanding of marketing channels and tools. The ideal candidate will have previous experience in B2B and/or direct marketing roles.
📋 Key Responsibilities
✅ Design and deliver impactful marketing campaigns for Aviva's Financial Adviser community (IFA)
✅ Collaborate with various teams to develop trading campaigns within wealth
✅ Deliver messages across email, social media (e.g., LinkedIn), and websites
✅ Build awareness of Aviva and generate leads through creative and data-driven campaigns
ASSUMPTION: The role requires a balance of creativity and analytical skills, with a focus on measuring the impact of marketing activities.
🎯 Required Qualifications
Education: Not specified
Experience: Previous experience in B2B and/or direct marketing roles
Required Skills:
- Strong understanding of marketing channels, tools, and techniques
- Ability to quickly adapt to new systems (CRM system experience preferred)
- Creative mindset with excellent attention to detail
- Strong business acumen and ability to measure marketing impact
- Excellent communication skills, both written and verbal
Preferred Skills:
- Experience with CRM systems
ASSUMPTION: While not explicitly stated, a relevant degree or certification in marketing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £30,000 - £35,000 per year (depending on location, skills, experience, and qualifications)
Benefits:
- Bonus opportunity - up to 8% of annual salary
- Generous pension scheme - Aviva will contribute up to 14%
- 25 days holiday plus bank holidays, with the option to buy or sell up to 5 days
- Up to 40% discount on Aviva products and other retailer discounts
- Up to £1,200 of free Aviva shares per year through the Matching Share Plan and Save As You Earn scheme
- Brilliantly supportive policies, including parental and carer's leave
- Flexible benefits to suit individual needs, including sustainability options such as cycle to work
- Make a difference through 3 paid volunteering days to help others
- Wellbeing support and tools
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing executives with 2-5 years of experience in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva is a leading Insurance, Wealth & Retirement business, operating in the competitive financial services sector.
Company Size: Aviva has 10,001+ employees, providing a large and diverse work environment.
Founded: Aviva was founded in 1696 and has since grown into a global organization.
Company Description:
- Aviva is committed to being with customers today for a better tomorrow
- The company offers a range of products and services, including insurance, wealth, and retirement solutions
- Aviva is dedicated to creating a workplace that works for all, with a focus on diversity, equity, and inclusion
Company Specialties:
- Retirement
- Investments
- Insurance
- Health
- Insurtech
- Protection
- Wealth
Company Website: Aviva PLC
ASSUMPTION: Aviva's large size and global presence provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to develop their skills in a dynamic and collaborative environment.
Reporting Structure: The Marketing Executive will collaborate with various teams within Aviva's wealth business, reporting to the Go-to-market team.
Work Arrangement: This role is a 6-month fixed-term contract with a hybrid work arrangement, requiring 3 days of on-site work per week.
Growth Opportunities:
- Developing marketing skills and expertise within Aviva's wealth business
- Building relationships with various teams and stakeholders
- Potential full-time employment opportunities upon contract completion
ASSUMPTION: This fixed-term contract role offers an opportunity to gain valuable experience and make a significant impact within a short period.
🌍 Location & Work Environment
Office Type: Aviva's York office is a modern and collaborative workspace, designed to facilitate teamwork and innovation.
Office Location(s): York, United Kingdom
Geographic Context:
- York is a historic city in North Yorkshire, England, with a population of approximately 210,000
- The city is known for its rich history, cultural attractions, and vibrant food and drink scene
- York is well-connected by road, rail, and air, with easy access to major cities such as Leeds, Manchester, and London
Work Schedule: The work schedule for this role is Monday to Friday, with core hours of 9:00 AM to 5:00 PM.
ASSUMPTION: The York office provides a supportive and engaging work environment, with opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the team or relevant stakeholders
Key Assessment Areas:
- Marketing skills and experience
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Aviva's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Aviva's company culture and values to demonstrate your fit
ATS Keywords: Marketing Executive, B2B Marketing, Direct Marketing, Marketing Channels, CRM Systems, Creative Mindset, Attention to Detail, Business Acumen, Communication Skills
ASSUMPTION: Aviva's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., LinkedIn, Twitter)
- Email marketing tools (e.g., Mailchimp)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Aviva's internal systems and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- With You Today
- Better Tomorrow
- Together
- Never Finished
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Aviva's company values and culture?
- Are you comfortable working in a hybrid work environment?
- Do you have strong communication skills and the ability to collaborate effectively with various teams?
ASSUMPTION: Aviva places a strong emphasis on cultural fit and seeks candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new systems and tools within a short time frame
- Balancing creativity and data-driven decision-making
- Working in a hybrid environment, requiring regular on-site presence
ASSUMPTION: The fixed-term contract nature of this role may present challenges in terms of job security and long-term career prospects.
📈 Similar Roles Comparison
- This role is similar to other marketing executive positions within the financial services sector
- However, Aviva's focus on wealth and retirement products sets this role apart from more general marketing positions
- This fixed-term contract role offers an opportunity to gain experience in a specific area of Aviva's business
ASSUMPTION: While this role shares similarities with other marketing executive positions, its focus on Aviva's wealth business makes it a unique opportunity.
📝 Sample Projects
- Developing a targeted email campaign to promote Aviva's wealth products to financial advisers
- Creating engaging social media content to raise awareness of Aviva's brand within the financial adviser community
- Analyzing campaign performance data to optimize future marketing efforts and maximize ROI
ASSUMPTION: The specific projects undertaken in this role will depend on Aviva's current marketing priorities and the candidate's skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aviva support the professional development of its employees, particularly those in fixed-term contract roles?
- What are the opportunities for growth and progression within Aviva's wealth business?
- How does Aviva foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the hiring manager, Phil Rooney, within 7 days of application submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
