Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: WGSN

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-04-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London-based)

🚀 Job Overview

Key aspects of this role include:

• Planning, implementing, and delivering marketing activities to enhance brand visibility and drive engagement.
• Supporting brand initiatives and ensuring brand consistency across all marketing materials and campaigns.
• Collaborating with product, insights, and sales teams to contribute to go-to-market strategies for new products and innovations.
• Executing account-based marketing (ABM) tactics targeted at key enterprise clients and prospects.
• Adapting marketing tactics to align with the unique needs of business areas, industry channels, and client segments.

ASSUMPTION: This role is ideal for a semi-entry-level candidate with some marketing experience looking to take the next step in their career. It offers a blend of strategic and tactical responsibilities, requiring a balance of creativity and analytical skills.

📋 Key Responsibilities

✅ Brand Support: Assist in executing brand initiatives, ensure brand consistency, and support PR and partnership initiatives to increase brand awareness.

✅ Campaign & Activation Execution: Implement multi-channel marketing campaigns that support business objectives and drive engagement, utilizing digital marketing, content marketing, and event marketing.

✅ Account-Based Marketing (ABM): Execute ABM tactics targeted at key enterprise clients and prospects, work with sales teams to develop personalised marketing approaches, and monitor and optimise ABM initiatives for maximum impact and ROI.

✅ Market-Specific Planning & Execution: Adapt marketing tactics to align with the unique needs of business areas, industry channels, and client segments, and develop sector-focused initiatives that resonate with designers, buyers, merchandisers, and marketers at brands and large retailers.

✅ Performance & Analysis: Track and measure marketing initiatives against key performance indicators, use data-driven insights to refine and improve campaign effectiveness, and provide regular reports on marketing activities, customer engagement, and campaign performance.

ASSUMPTION: This role requires a strong understanding of marketing principles, a proactive approach to campaign execution, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree or relevant professional qualification in Marketing, Business, Communications, or equivalent experience.

Experience: Previous experience in a marketing role within a B2B or trend-driven industry (e.g., insights, media, SaaS, fashion, or retail sectors) is compulsory.

Required Skills:

• Understanding of brand marketing, campaign execution, and account-based marketing.
• Ability to support targeted marketing strategies that align with different business areas and client segments.
• Experience engaging stakeholders such as designers, buyers, merchandisers, and marketers.
• Some knowledge of digital marketing, content marketing, and omnichannel campaigns.
• Analytical skills, with the ability to track campaign performance.
• Excellent communication, collaboration, and project management skills.

Preferred Skills:

• Experience in trend forecasting, consumer insights, or retail marketing.
• Familiarity with marketing automation, CRM, and analytics platforms.

ASSUMPTION: Candidates with a strong academic background or relevant work experience in marketing will be well-suited for this role. Familiarity with the fashion, retail, or trend-driven industries is a plus.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Marketing Executive role in London)

Benefits:

• 25 days of holiday per year, with an option to buy/sell up to 5 days
• Pension, Life Assurance, and Income Protection
• Flexible benefits platform with options including Private Medical, Dental Insurance, and Critical Illness
• Employee assistance programme, season ticket loans, and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically consumer trend forecasting and market intelligence

Company Size: Medium-sized company with 501-1,000 employees, offering a blend of startup-like agility and established processes

Founded: WGSN was founded in 1998 and has since grown to become the global authority on consumer trend forecasting

Company Description:

• WGSN helps brands around the world create the right products at the right time for tomorrow’s consumer.
• Their trusted consumer and design forecasts power outstanding product design, enabling customers to create a better future.
• WGSN's services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics, and expert advisory.

Company Specialties:

• Trends
• Forecasting
• Product design
• Market intelligence
• Retail
• Marketing
• Fashion
• Colour
• Interiors
• Lifestyle
• Beauty
• Data
• Insights
• Consumer insight
• Food & drink
• Consumer tech
• Data
• Insights
• Brand strategy
• Bespoke research
• Events
• Innovation

Company Website: http://www.wgsn.com

ASSUMPTION: WGSN's extensive industry experience and global presence provide a strong foundation for its consumer trend forecasting services.

📊 Role Analysis

Career Level: This role is suitable for a semi-entry-level candidate with some marketing experience, looking to take the next step in their career.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with various teams, including Product, Insights, and Sales.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific office location is in London, and the expected office days are yet to be determined.

Growth Opportunities:

• Progression to a Senior Marketing Executive or Marketing Manager role as experience and skills develop.
• Expansion into other areas of the business, such as product management, insights, or sales, based on individual interests and performance.
• International relocation opportunities, as WGSN has a global presence with offices in APAC, EMEA, LATAM, and NAM.

ASSUMPTION: This role offers a clear career path for the right candidate, with opportunities for growth and development within the marketing function and across the broader organisation.

🌍 Location & Work Environment

Office Type: WGSN's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): York Street, London, W1H 1DP, GB

Geographic Context:

• London is a major global hub for fashion, retail, and consumer trends, providing ample opportunities for networking and industry exposure.
• The office is located in the West End, close to major transportation links and popular shopping districts.
• London offers a vibrant cultural scene, with numerous museums, galleries, and entertainment options.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: WGSN's London office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Talent Acquisition team
• In-depth interview with the Marketing Manager and a member of the Marketing team
• Final interview with the Head of Marketing or another senior stakeholder
• Background check and offer extension

Key Assessment Areas:

• Marketing knowledge and experience
• Campaign planning and execution skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with WGSN's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Prepare examples of previous marketing campaigns you've worked on, including challenges faced and outcomes achieved.
• Research WGSN's industry and competitors to demonstrate your understanding of the market landscape.
• Prepare questions to ask during the interview to showcase your interest in the role and the company.

ATS Keywords: Marketing Executive, Brand Marketing, Campaign Execution, Account-Based Marketing, Digital Marketing, Content Marketing, Omnichannel Campaigns, Analytical Skills, Communication Skills, Collaboration Skills, Project Management Skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with WGSN.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We Are Everywhere: The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
• We Are Future Focused: We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
• We Are Rigorous: We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Data-driven and analytical, with a strong emphasis on evidence-based decision-making
• Adaptable and responsive to change, with a focus on continuous improvement
• Creative and innovative, with a passion for pushing boundaries and challenging the status quo

Self-Assessment Questions:

• How do you align with WGSN's value of being 'everywhere' in your approach to marketing and trend analysis?
• How do you ensure rigour and data-driven decision-making in your marketing campaigns?
• How do you balance creativity and innovation with a collaborative work style?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with WGSN's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritise effectively.
• Working with diverse stakeholders, including designers, buyers, merchandisers, and marketers, requiring excellent communication and collaboration skills.
• Keeping up-to-date with industry trends and market developments, requiring a proactive approach to research and learning.
• Adapting marketing tactics to align with unique business areas, industry channels, and client segments, requiring a strong understanding of the market landscape and a strategic mindset.

ASSUMPTION: These challenges can be overcome with strong marketing skills, a proactive approach, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a blend of strategic and tactical responsibilities, with a focus on campaign execution and account-based marketing.
• WGSN's industry-specific context requires a strong understanding of consumer trends and market intelligence, setting it apart from more general marketing roles.
• Career progression in this role may lead to opportunities in product management, insights, or sales, providing a clear path for professional growth and development.

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for the right candidate.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a new product launch, including digital marketing, content marketing, and event marketing tactics.
• Conducting market research and analysis to inform the development of a new marketing strategy for a specific business area or industry channel.
• Creating and implementing an account-based marketing (ABM) plan for a key enterprise client, including personalised marketing approaches and tailored content.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other teams, such as Product, Insights, and Sales?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• How does WGSN support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, including specific examples of campaign successes and challenges overcome.
• Prepare for the interview by researching WGSN's industry, competitors, and company culture, and by practicing common marketing interview questions.
• Follow up with the hiring manager one week after the interview to express your continued interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.