Marketing Executive

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📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Instem

🔹 Location: Stone, Staffordshire (Hybrid: 2 days a week in the office)

🔹 Job Type: Permanent, Full Time

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting events management to ensure successful execution including logistics, coordination, and ROI measurement.
• Managing vendor and purchase order onboarding to streamline processes.
• Generating and managing social media content for corporate use.
• Assisting in executing marketing campaigns and managing internal communications through newsletters.

ASSUMPTION: The job entails a balance of strategic and hands-on marketing tasks, contributing to a collaborative work environment at Instem, which supports individuals aiming for career progression.

📋 Key Responsibilities

✅ Assist the Events Manager in running successful events.

✅ Support the marketing team with vendor management and purchase order processing.

✅ Work across the organization to create and manage social media content.

✅ Collaborate with the marketing managers to execute marketing campaigns.

✅ Manage internal communications through a fortnightly newsletter.

✅ Oversee promotional materials with a sole vendor for efficient delivery.

✅ Collaborate on corporate marketing initiatives with the VP of Global Marketing.

ASSUMPTION: Responsibilities are diverse and contribute significantly to both the marketing functions and the organization as a whole, suggesting a dynamic role with growth opportunities.

🎯 Required Qualifications

Education: Formally trained in marketing through higher education or a professional body.

Experience: 3 years of B2B marketing or event management, preferably in SaaS, life sciences, or technology sectors.

Required Skills:

• B2B Marketing Experience
• Event Management Proficiency
• Problem-Solving Aptitude
• Data-Driven Mindset
• Continuous Improvement Focus

Preferred Skills:

• Experience with social media content creation and management
• Vendor and budget management experience

ASSUMPTION: The role specifically targets candidates with both practical experience and formal education in marketing, focusing on data-driven decision-making and problem-solving skills.

💰 Compensation & Benefits

Salary Range: Competitive, aligned with industry standards for similar roles.

Benefits:

• Flexible Working Hours
• Development & Opportunity (Personal & Technical)
• Private Medical (Including Optical & Dental Options)
• Matching Contributory Pension
• 25 Days Leave + Public Holidays (with Buy and Sell Scheme)
• Life Insurance, Referral Scheme, Employee Assistance Program, Benefits Hub

Working Hours: 40 hours per week with flexibility options.

ASSUMPTION: The compensation package is designed to attract top talent by offering competitive salary and extensive benefits, encouraging a healthy work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, specifically within Life Sciences sectors.

Company Size: 51-200 employees, indicating a mid-sized organization with dynamic work environments and opportunities for personal impact.

Founded: Not specified, but the related entity d-wise has a long-standing reputation.

Company Description:

• Supports life sciences organizations in accelerating drug discovery.
• Provides technology solutions for clinical trial and transparency systems.
• Aims to create a connected ecosystem in life sciences for faster market delivery of products.

Company Specialties:

• Clinical/Healthcare Systems Optimization
• Data and Technology Assessments
• Predictive Modeling and Machine Learning

Company Website: http://www.d-wise.com

ASSUMPTION: The company’s expertise in IT services tailored to life sciences indicates a focus on innovation and technological advancement.

📊 Role Analysis

Career Level: Mid-level position, suitable for individuals looking to leverage and expand their marketing expertise.

Reporting Structure: Likely reports to the Senior Marketing Manager or similar leadership roles within the marketing department.

Work Arrangement: Hybrid — blending in-office collaboration with remote flexibility.

Growth Opportunities:

• Potential to develop into a strategic marketing leader within the company.
• Opportunities for involvement in high-impact projects and initiatives.
• Possible advancement to senior marketing roles based on performance.

ASSUMPTION: The role offers robust professional development prospects, given the company's growth trajectory and industry focus.

🌍 Location & Work Environment

Office Type: Modern corporate office equipped for collaborative work.

Office Location(s): Stone, Staffordshire for in-office days.

Geographic Context:

• Located in a key area for access to other regional business hubs.
• Stone offers a blend of rural charm with proximity to larger cities.
• Hybrid schedule allows for work-life balance and reduced commute stress.

Work Schedule: Full-time, 40 hours per week with included flexibility.

ASSUMPTION: The environment is conducive to creative and strategic marketing work, facilitated by modern office settings and flexible working arrangements.

💼 Interview & Application Insights

Typical Process:

• Initial application screening via the company’s ATS.
• Phone or virtual interview with HR or a recruiting team member.
• Subsequent technical and behavioral interviews with marketing management.

Key Assessment Areas:

• Experience in B2B marketing and event management.
• Problem-solving skills and data-driven approach.
• Ability to manage vendor relationships and internal communications.

Application Tips:

• Highlight relevant B2B marketing achievement in resume and cover letter.
• Prepare examples of past event management success.
• Demonstrate proficiency in data-driven marketing strategies.

ATS Keywords: B2B Marketing, Event Management, Problem Solving, Data-Driven.

ASSUMPTION: The hiring process is thorough and assesses both technical skills and cultural fit within the company’s collaborative and innovative environment.

🛠️ Tools & Technologies

• Marketing Automation Tools (e.g., HubSpot, Marketo)
• Social Media Platforms (e.g., LinkedIn, Twitter)
• Data Analytics Tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with industry-standard marketing technology tools will be advantageous in executing job duties effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and forward-thinking
• Commitment to client and societal impact
• Collaboration and integrity

Work Style:

• Proactive and self-starting
• Collaborative with cross-functional teams
• Adaptable to dynamic business needs

Self-Assessment Questions:

• Am I comfortable working in a hybrid and dynamic environment?
• Do I have the initiative to lead projects and drive results independently?
• How do I integrate data-driven insights into marketing strategies?

ASSUMPTION: Potential candidates should thrive in an innovative atmosphere that encourages independence and collaborative efforts.

⚠️ Potential Challenges

• Balancing a diverse set of responsibilities
• Meeting expectations in a fast-paced and growing company
• Adjusting to a hybrid work model
• Managing multiple stakeholders and projects simultaneously

ASSUMPTION: Challenges in this role are typical of dynamic marketing environments, requiring strong organizational and communication skills.

📈 Similar Roles Comparison

• Marketing Manager: More strategic oversight and less hands-on implementation.
• Digital Marketing Specialist: Focuses exclusively on online marketing tactics.
• Event Coordinator: Sole focus on event management logistics and execution.

ASSUMPTION: Compared roles differ primarily in scope and management level, with varying emphases on strategic vs. implementation tasks.

📝 Sample Projects

• Coordinate and implement a multi-channel marketing campaign for a new product launch.
• Develop and manage a series of promotional events for product demonstrations and conferences.
• Run analytic reviews to optimize ongoing marketing initiatives and strategies.

ASSUMPTION: Projects require a mix of strategic planning and tactical execution to meet organizational goals.

❓ Key Questions to Ask During Interview

• What is the company culture like regarding teamwork and collaboration?
• What specific marketing challenges is the company currently facing?
• How are marketing successes measured at Instem?
• What opportunities are available for professional growth within the company?
• How does the company support the hybrid work model for its employees?

ASSUMPTION: Relevant questions should focus on understanding the organizational culture, growth opportunities, and specific role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume and cover letter highlight relevant experience in B2B marketing.
• Prepare to discuss examples of past projects and achievements in B2B or event management.
• Gather understanding of the life sciences sector if not already familiar.
• Follow up with HR or recruitment team if further clarification on the application is needed.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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