Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Fulcrum

🔹 Location: Surry Hills, NSW, Australia

🔹 Job Type: Full-time, Hybrid (3 days in office, 2 from home)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing marketing campaigns across digital, print, email, and social channels
• Managing campaign timelines, briefing teams, liaising with partners, and tracking results
• Working collaboratively with cross-functional teams and external brand partners
• Analyzing campaign performance and using insights to optimize future campaigns

ASSUMPTION: This role requires a proactive, organized individual who thrives in a dynamic, collaborative environment and is comfortable managing multiple projects and deadlines.

📋 Key Responsibilities

✅ Take ownership of marketing campaigns, from planning to execution and optimization

✅ Manage campaign timelines, brief teams, liaise with partners, and track results

✅ Collaborate with cross-functional teams and external brand partners

✅ Analyze campaign performance and use insights to improve future campaigns

✅ Stay up-to-date with industry trends and best practices

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in marketing campaign delivery

Required Skills:

• Strong project management skills across digital and traditional formats
• Proficient in Excel and marketing analytics tools
• Commercially minded and collaborative approach
• Experience building and managing relationships with external brand partners

Preferred Skills:

• Experience working on print campaigns or in partnership-led environments
• Fluency in multiple languages (bonus)

ASSUMPTION: Candidates with relevant experience in marketing campaign delivery and a strong portfolio demonstrating their skills will be prioritized.

💰 Compensation & Benefits

Salary Range: AUD 70,000 - 90,000 per annum (based on experience and industry standards for the role and location)

Benefits:

• Hybrid working arrangement
• Generous staff wine discounts and access to exclusive releases
• WSET wine education and ongoing learning opportunities
• Birthday leave and extra week of annual leave after 5 years
• Paid parental leave and wellness benefits
• Regular tastings and a high-trust, people-first team environment

Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home two days a week

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Wine eCommerce, with a focus on delivering exceptional products and experiences to customers

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2010, with a history of innovation and growth in the wine industry

Company Description:

• Leading provider of wine eCommerce solutions
• Focus on collaboration, creativity, and a customer-centric approach
• Encourages employees to bring innovative ideas to the table

Company Specialties:

• Wine eCommerce
• Marketing and branding
• Customer experience

Company Website: wearefulcrum.com

ASSUMPTION: Fulcrum is a well-established company in the wine industry, known for its commitment to delivering exceptional products and experiences to its customers.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Marketing Manager, with opportunities to collaborate with cross-functional teams and external brand partners

Work Arrangement: Hybrid, with 3 days in the office and 2 days working from home

Growth Opportunities:

• Advancement to Senior Marketing Executive or Marketing Manager roles
• Expansion into other areas of the business, such as customer experience or product development
• International opportunities, as the company continues to expand globally

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader wine industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Surry Hills, NSW, Australia

Office Location(s): Surry Hills, NSW, Australia

Geographic Context:

• Surry Hills is a vibrant, inner-city suburb of Sydney, with a diverse range of amenities and attractions
• Close proximity to public transportation, making it easily accessible
• Surrounded by other businesses and cultural institutions, fostering a dynamic work environment

Work Schedule: Full-time, with flexible working hours and the option to work from home two days a week

ASSUMPTION: The Surry Hills location provides a dynamic and engaging work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone screen with a Talent Partner
• Two-way recorded video interview
• Interview with the Marketing team
• Take-home assessment
• Final task (if required)

Key Assessment Areas:

• Campaign management skills
• Project management skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience in marketing campaign delivery and project management
• Demonstrate strong analytical and problem-solving skills in your resume and cover letter
• Showcase your ability to work effectively in a collaborative, fast-paced environment

ATS Keywords: Marketing campaign delivery, project management, Excel, marketing analytics, collaboration, relationship management

ASSUMPTION: The interview process is designed to assess the candidate's skills and fit for the role, with a focus on campaign management, project management, communication, and collaboration skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering exceptional products and experiences

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable managing multiple projects and deadlines?
• Do you have a customer-centric mindset and a passion for delivering exceptional experiences?

ASSUMPTION: Candidates who align with Fulcrum's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and external brand partners
• Adapting to shifting priorities and changing campaign requirements
• Staying up-to-date with industry trends and best practices

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, adaptable mindset.

📈 Similar Roles Comparison

• Marketing Executive vs. Marketing Manager: Marketing Executive focuses more on campaign delivery, while Marketing Manager oversees strategy and team management
• Marketing Executive vs. Marketing Coordinator: Marketing Executive has more experience and takes on more responsibility, while Marketing Coordinator focuses on supporting marketing campaigns and projects
• Marketing Executive vs. Brand Manager: Marketing Executive focuses on campaign delivery, while Brand Manager oversees brand strategy and management

ASSUMPTION: This role offers a unique blend of campaign management, project management, and collaboration skills, setting it apart from similar roles in the marketing industry.

📝 Sample Projects

• Planning and executing a multi-channel marketing campaign for a new wine release
• Managing a print advertising campaign for a wine brand, including briefing designers, coordinating with printers, and tracking results
• Analyzing campaign performance data to identify trends and optimize future campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and external brand partners?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing campaign delivery and project management
• Prepare examples of your campaign management and project management skills, as well as any relevant analytics or data-driven insights
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.