📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Thai Union Group
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer marketing campaigns and product reviews
- Budget management and financial administration
- Social media administration and content creation
- Supporting new product development and packaging design
- CRM project support and sales activation
ASSUMPTION: This role requires a well-organized individual with strong communication skills and experience in influencer marketing and budget management.
📋 Key Responsibilities
✅ Responsible for reviewing products by influencers, influencer selection, and content approval
✅ Manages marketing budget, issues PO, and coordinates with agencies/suppliers for invoice and payment
✅ Supports marketing team in communication, creates content, and promotes campaigns via social media
✅ Supports new products and packaging development, prepares documents for approval, and checks wordings and claims
✅ Supports CRM project by promoting campaigns and delivering product redemption to customers
✅ Supports selling products in staff sales, LINE sales, and other sales activation
✅ Updates competitor's new products, activities, and communication
✅ Assists with miscellaneous special projects
ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on influencer marketing and budget management
Required Skills:
- Proven experience in influencer marketing and budget management
- Strong communication and project management skills
- Fluency in English
- Proficiency in Microsoft Office Suite
- Experience with social media platforms and content creation
Preferred Skills:
- Experience with CRM software
- Knowledge of the Thai food and beverage industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food and beverage industry and additional language skills may have an advantage.
💰 Compensation & Benefits
Salary Range: THB 40,000 - 60,000 per month (industry standard for 2-5 years of experience in Bangkok)
Benefits:
- Health insurance
- Retirement fund
- Employee discounts on products
- Training and development opportunities
Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (1 hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards for the role and location. Benefits may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Thai Union Group is a global seafood leader with a focus on health and well-being. They operate in the food and beverage manufacturing industry.
Company Size: Thai Union Group has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Thai Union Group was founded in 1906 and has a rich history in the seafood industry.
Company Description:
- Thai Union Group is a global leader in the seafood industry, with a portfolio of brands that include convenient consumer favorites.
- The company is committed to “Healthy Living, Healthy Oceans” and focuses on health and well-being across its portfolio.
- Thai Union Group aims to strengthen the growth and profitability of its core businesses and expand into new, attractive areas while leading the industry on sustainability.
Company Specialties:
- Seafood business
- Consumer goods
- Canned seafood
- Frozen and chilled seafood
- Petfood
- Alternative proteins
- Ingredients
Company Website: thaiunion.com
ASSUMPTION: Thai Union Group's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is a Section Manager level position, offering opportunities for team leadership and project management experience.
Reporting Structure: The Marketing Executive reports directly to the Marketing Manager and oversees a team of marketing professionals.
Work Arrangement: This is an on-site role, with the possibility of hybrid work arrangements in the future.
Growth Opportunities:
- Progression to a Senior Marketing Executive or Marketing Manager role
- Expansion into new business areas or international markets
- Development of leadership and management skills through team supervision
ASSUMPTION: With Thai Union Group's focus on growth and expansion, there are opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: Modern corporate office with collaborative workspaces
Office Location(s): SM Tower, Bangkok
Geographic Context:
- Bangkok is a bustling city with a vibrant food and beverage industry
- The office is located in a central business district with easy access to public transportation
- The area offers numerous dining, shopping, and entertainment options
Work Schedule: Monday - Friday, 8:30 AM - 5:30 PM (1 hour lunch break), with the possibility of flexible working hours
ASSUMPTION: The central location and modern office environment provide a convenient and comfortable work setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or HR
Key Assessment Areas:
- Marketing and influencer campaign experience
- Budget management and financial administration skills
- Communication and project management abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and influencer campaign experience in your resume
- Demonstrate your budget management and financial administration skills in your cover letter
- Prepare examples of social media content and influencer marketing campaigns you've managed
- Research Thai Union Group's company culture and values to show your alignment
ATS Keywords: Influencer marketing, budget management, social media administration, product development, CRM project support, sales activation, market research, communication skills, project management, team collaboration, digital marketing, product sampling, brand management, packaging design
ASSUMPTION: Thai Union Group's application process may vary, and it's essential to stay informed about the latest updates.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Facebook, Instagram, Twitter, LINE, TikTok)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary based on the specific projects and teams the Marketing Executive works with.
👔 Cultural Fit Considerations
Company Values:
- Healthy Living, Healthy Oceans
- Responsibility
- Integrity
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and project management skills
Self-Assessment Questions:
- Do you align with Thai Union Group's commitment to "Healthy Living, Healthy Oceans"?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have strong communication and project management skills?
ASSUMPTION: Thai Union Group values a strong cultural fit and looks for candidates who align with their mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders
- Adapting to changes in the marketing landscape and consumer behavior
- Balancing creative and administrative tasks
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Marketing Executive vs. Marketing Manager: A Marketing Executive focuses more on tactical execution, while a Marketing Manager has a broader strategic role and oversees a team.
- Industry-specific context: The food and beverage industry has unique marketing challenges and opportunities compared to other industries.
- Career path comparison: A Marketing Executive can progress to a Senior Marketing Executive or Marketing Manager role, with the potential to move into other business areas or international markets.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help applicants tailor their application and prepare for interviews.
📝 Sample Projects
- Managing an influencer marketing campaign for a new product launch
- Creating and executing a social media content calendar for multiple platforms
- Supporting the development of a new product line, including packaging design and launch strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Executive role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Thai Union Group support the growth and development of its employees?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Thai Union Group foster a culture of innovation and collaboration?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant marketing and influencer campaign experience in your resume
- Demonstrate your budget management and financial administration skills in your cover letter
- Prepare examples of social media content and influencer marketing campaigns you've managed
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
