📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: IHG Hotels & Resorts
🔹 Location: Malta
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting luxury brand marketing initiatives
- Managing and growing social media presence
- Creating engaging content and marketing materials
- Collaborating with internal teams and external vendors
- Monitoring and analyzing campaign performance
ASSUMPTION: This role requires a strong understanding of luxury branding and digital marketing to effectively create and execute campaigns that resonate with a high-end audience.
📋 Key Responsibilities
✅ Assist in planning and executing marketing campaigns that align with luxury brand values
✅ Help manage and grow social media presence by creating engaging, on-brand content
✅ Work with internal teams to develop marketing assets that highlight hotel experiences and offerings
✅ Coordinate with external agencies and vendors to ensure timely delivery of marketing materials
✅ Monitor key metrics across digital campaigns and social media channels, preparing reports and insights
✅ Assist with website updates and content management using WordPress and Elementor
✅ Collaborate closely with Sales, Operations, and Brand teams to support business objectives and guest experience goals
ASSUMPTION: The role may require occasional weekend or evening work to support events or campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in a marketing role, ideally within luxury, hospitality, or travel sectors
Required Skills:
- Proven experience in social media management and content creation
- Strong communication and organizational skills
- Basic knowledge of website CMS (WordPress, Elementor) and performance analytics tools
- Ability to deliver high-quality content that reflects a premium brand image
Preferred Skills:
- Experience with luxury or upscale brands
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the international nature of the company and the target audience.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI estimate based on market research for marketing roles in Malta with 1-3 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for career development and growth
- Collaborative team environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility to support events or campaigns as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The company may offer additional benefits not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury hotels and resorts
Company Size: 10,001+ employees, providing a large network of opportunities and resources
Founded: 2003, with a rich history in the hospitality industry
Company Description:
- IHG Hotels & Resorts is a global hospitality company with a purpose to provide "True Hospitality for Good"
- The company offers a wide range of hotel brands, from luxury to essentials, catering to various market segments
- IHG is committed to sustainability and responsible business practices
Company Specialties:
- Hotels, resorts, and food & beverage services
- Loyalty programs and rewards
- Global presence with properties in over 100 countries
Company Website: http://www.ihgplc.com
ASSUMPTION: Working for a large, established company like IHG offers opportunities for career growth and development within a structured environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: The Marketing Executive will report to the Marketing Manager or Director of Marketing
Work Arrangement: On-site, with the possibility of occasional remote work for tasks that can be done remotely
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expanding responsibilities and leadership opportunities
- Potential to work on global marketing campaigns and projects
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Malta
Geographic Context:
- Malta is a Mediterranean island nation known for its historic sites, beaches, and nightlife
- The office location may offer easy access to public transportation and nearby amenities
- Malta has a mild, Mediterranean climate with warm summers and mild winters
Work Schedule: Standard office hours with flexibility to support events or campaigns as needed
ASSUMPTION: Working in Malta may offer a unique blend of cultural experiences and a relaxed, Mediterranean lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or senior leadership
Key Assessment Areas:
- Marketing and digital campaign experience
- Social media management and content creation skills
- Communication and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of luxury branding and the hospitality industry
- Prepare examples of your social media content and marketing campaigns to showcase during the interview
- Research IHG Hotels & Resorts and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing, Social Media Management, Content Creation, Campaign Execution, Performance Tracking, Website Management, Collaboration, Communication, Luxury Branding, Digital Marketing, Analytics, Vendor Coordination
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- WordPress and Elementor for website content management
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Performance analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The Marketing Executive may be required to learn and utilize new tools and platforms as needed to support marketing initiatives.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality
- One Team
- Responsible Business
- Community Spirit
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple projects and tasks simultaneously
Self-Assessment Questions:
- Do you have a strong understanding of luxury branding and digital marketing?
- Are you comfortable managing multiple projects and tasks simultaneously?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with IHG's company values and work style during the interview process.
⚠️ Potential Challenges
- Managing the expectations and demands of a luxury brand
- Keeping up with the fast-paced nature of digital marketing and social media trends
- Balancing multiple projects and tasks with tight deadlines
- Adapting to a large, multinational company culture
ASSUMPTION: The Marketing Executive should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Marketing Coordinator: Typically entry-level, with a focus on assisting marketing managers and executing campaigns
- Senior Marketing Manager: Oversees marketing strategies, teams, and budgets, with a broader scope of responsibilities
- Digital Marketing Specialist: Focuses on digital marketing channels and campaigns, with a more specialized skill set
ASSUMPTION: The Marketing Executive role offers a unique blend of responsibilities, requiring a combination of strategic thinking, creativity, and tactical execution.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening
- Creating engaging content for a luxury brand's Instagram and Facebook pages
- Managing a marketing vendor to deliver on-brand materials for an upcoming event
ASSUMPTION: The Marketing Executive should be prepared to provide examples of their work and discuss their approach to marketing projects during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the luxury brand?
- What are the key performance indicators (KPIs) for success in this role?
- How does the marketing team collaborate with other departments, such as sales and operations?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and relevant skills
- Write a cover letter that demonstrates your understanding of luxury branding and the hospitality industry
- Prepare examples of your social media content and marketing campaigns to showcase during the interview
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
