📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: The Walt Disney Company
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (4 days per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting Marketing & Sales teams in delivering pre- and post-sales marketing activities across EMEA territories
- Maintaining excellent relationships with key clients and managing marketing assets for content sales
- Regular communication and collaboration with internal teams and external stakeholders
- Proven experience in a B2B TV/Film marketing/media environment is essential
- Demonstrable passion for TV and film content, along with a keen interest in the streaming industry
ASSUMPTION: This role requires a high degree of flexibility and adaptability, as territory cluster groupings may change frequently.
📋 Key Responsibilities
✅ Optimize revenues and brand amplification opportunities by delivering creative and innovative pre-sale initiatives to support the content sales business
✅ Maintain excellent relationships and provide day-to-day marketing support to key stakeholders at each relevant broadcaster/platform, managing the approval of extensive client campaigns across select markets in EMEA
✅ Regular communication and dialogue with the broader marketing, deal management, and sales counterparts in local markets
✅ Ensure that the best assets are available and accessible for series and movies to create excellent marketing campaigns, with a strong understanding of brand guidelines and Disney assets sites
✅ Marketing support on the planning, organizing, and executing of events for Content Sales across UK and the rest of EMEA
✅ Content Lead for designated area, overseeing the tracking and management of marketing assets and deliverables across key markets
✅ Maintain content mapping & trackers for key content areas, including 2nd window series branded features packs and the Oscars, distributing regular/timely updates to relevant stakeholders
✅ Monitor new US and EMEA title releases to ensure the Content Sales Guidance reflect the latest production updates, coordinating with other departments as needed
✅ Consolidate commercial information and sale status from across local teams, on an ongoing/ad-hoc basis
✅ Become an expert user of internal systems (e.g., Salesforce, Airtable, Rightsline, and DMDCentral) to self-service deal and content information
✅ Track costs and update budgets
ASSUMPTION: This role may require occasional travel to support events or client meetings.
🎯 Required Qualifications
Education: Degree educated with a relevant degree in Marketing, Communications, or a related field
Experience: Proven experience within Marketing, specifically working with multi-platform broadcast/digital clients (2-5 years)
Required Skills:
- Excellent IT skills – particularly PowerPoint, Excel, and Word
- Ability to build and maintain strong client relationships
- Good understanding of commercial marketing and creative process
- High level of accuracy, creativity, and enthusiasm with an analytical mindset
- Excellent time management skills with an ability to prioritize and work under pressure
- Excellent interpersonal skills and a good flexible approach
- Excellent communication and presentation skills, demonstrating the ability to provide and share information clearly and concisely
- Experience in Photoshop is desirable
Preferred Skills:
- Experience in a similar role within the TV/Film industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for working with international clients and stakeholders.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Executive role in London with 2-5 years of experience)
Benefits:
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B, and ticketing
- Disney+ Subscription
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and TRUST
Working Hours: Full-time, 40 hours per week, with a flexible work arrangement of 4 days on-site in Hammersmith, London
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London with 2-5 years of experience. Actual salary may vary depending on factors such as performance, skills, and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. The Walt Disney Company is a global leader in the entertainment industry, with a diverse portfolio of brands and businesses, including Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and Disney General Entertainment Content.
Company Size: 10,001+ employees. As a large organization, The Walt Disney Company offers numerous opportunities for career growth and development.
Founded: 1992. The Walt Disney Company was founded in 1992 and has since grown into a global entertainment powerhouse.
Company Description:
- The Walt Disney Company is dedicated to creating magic that knows no bounds, bringing beloved stories, characters, and experiences to audiences around the world through its iconic theme parks, resorts, films, television shows, interactive media, and products.
- The company is committed to fostering a diverse and inclusive workforce that reflects the communities it serves, celebrating the unique perspectives and backgrounds of its employees.
- The Walt Disney Company is an Equal Opportunity Employer, striving to create a workplace where all can thrive and belong.
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Events
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: careers.disneylandparis.com
ASSUMPTION: While the provided company description and specialties focus on Disneyland Paris, the role of Marketing Executive is based in London and is part of the broader Walt Disney Company organization.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing, seeking to advance their careers in the TV/Film industry.
Reporting Structure: The Marketing Executive will report directly to the Commercial Development Manager and work closely with the Marketing and Sales teams across EMEA territories.
Work Arrangement: Hybrid. This role requires on-site presence 4 days per week in Hammersmith, London, with the remaining day(s) worked remotely.
Growth Opportunities:
- Progression to a Senior Marketing Executive or similar role within the Marketing department
- Expansion into other areas of the business, such as Sales or Content Development
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure
ASSUMPTION: Growth opportunities will depend on individual performance, company needs, and market conditions.
🌍 Location & Work Environment
Office Type: Corporate office. The on-site work location for this role is a corporate office in Hammersmith, London.
Office Location(s): Hammersmith, London
Geographic Context:
- London is a major global city and a hub for the entertainment industry, offering numerous networking opportunities and cultural experiences
- The Hammersmith office is well-connected by public transportation, with easy access to shops, restaurants, and other amenities
- London offers a diverse and multicultural environment, with a wide range of neighborhoods and communities
Work Schedule: Full-time, with a flexible work arrangement of 4 days on-site and 1 day remote
ASSUMPTION: While the role is based in London, occasional travel may be required to support events or client meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and communication skills
- Client relationship management
- Commercial acumen and strategic thinking
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your passion for TV and film content and the streaming industry
- Showcase your understanding of the role and the company by referencing specific marketing campaigns, projects, or initiatives
ATS Keywords: Marketing, B2B, TV, Film, Digital Media, Client Relationships, Commercial Marketing, Creative Process, Time Management, Interpersonal Skills, Communication, Presentation Skills, Photoshop, Analytical Mindset, Flexibility
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Photoshop
- Internal systems: Salesforce, Airtable, Rightsline, DMDCentral
ASSUMPTION: Proficiency in additional marketing and project management tools may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Storytelling
- Optimism
- Inclusion
- Integrity
- Courage
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
Self-Assessment Questions:
- How do you align with the company's values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment, with a mix of on-site and remote work?
- How do your personal work style preferences fit with the company's work style expectations?
ASSUMPTION: The Walt Disney Company places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.
⚠️ Potential Challenges
- Managing multiple client relationships and marketing campaigns simultaneously
- Adapting to changes in territory cluster groupings and priorities
- Occasional travel requirements to support events or client meetings
- Working in a fast-paced and dynamic environment, with tight deadlines and high expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Marketing Executive roles, this position offers a unique opportunity to work within the entertainment industry and collaborate with high-profile clients and stakeholders
- Industry-specific context: The Walt Disney Company's extensive portfolio of brands and businesses provides a diverse range of marketing opportunities and career growth paths
- Career path comparison: This role offers a clear progression path to Senior Marketing Executive or similar roles within the Marketing department, with opportunities to expand into other areas of the business
ASSUMPTION: While this role shares similarities with other Marketing Executive positions, its unique context within the entertainment industry and the Walt Disney Company's extensive portfolio of brands and businesses sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign for a new TV series release, including trailer creation, press outreach, and social media promotion
- Managing the marketing assets and deliverables for a major film release, coordinating with multiple departments and stakeholders to ensure brand consistency and compliance
- Supporting the planning, organizing, and executing of a high-profile industry event, working closely with event partners and sponsors to maximize brand exposure and engagement
ASSUMPTION: These sample projects provide a snapshot of the marketing activities and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does this role fit into the broader marketing and sales strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the growth and development of its marketing employees?
- What is the company's approach to work-life balance, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's offerings.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your passion for TV and film content and the streaming industry
- Prepare examples of your marketing work, such as campaigns, projects, or initiatives, to showcase your abilities and accomplishments
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
