Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Promptcloud

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Bengaluru, India)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing-generated leads and web signups for the sales team through demand generation.
• Managing and improving inbound leads and nurturing them for better conversion across digital channels.
• Planning and executing social campaigns across multiple platforms to achieve monthly signup and lead targets.
• Drawing meaningful insights from campaign data and identifying potential opportunities for improving campaign ROI.
• Collaborating with team members on digital marketing initiatives including SEO, webpage development, and short-form content development.

ASSUMPTION: This role requires a strong focus on digital marketing strategies, with a significant portion of work dedicated to social media campaigns and lead generation.

📋 Key Responsibilities

✅ Manage and improve inbound leads and nurture them for better conversion across digital channels, especially with retargeting and drip email campaigns.

✅ Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines.

✅ Focus on setting campaigns for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line across regions.

✅ Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics - CPL, CTR, Form Fills).

✅ Manage third-party listings and company profile across business directories.

✅ Manage Agile CRM for campaigns and lead tracking.

✅ Support and collaborate with team members on digital marketing initiatives including SEO, webpage development, and short-form content development.

ASSUMPTION: This role requires a high level of self-motivation, initiative, and adaptability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2 to 4 years of experience in digital marketing and advertising, preferably in B2B or SaaS.

Required Skills:

• Proven experience with digital paid media strategies (Google Search & Display, Paid Social - LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage).
• Demonstrable experience with email marketing, lead generation, and SEM.
• Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
• Familiarity with web design and WordPress.

Preferred Skills:

• Having your own blog/website.

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant work experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for a Marketing Executive with 2-5 years of experience in Bengaluru).

Benefits:

• An environment where each employee is celebrated.
• A one-time home office setup allowance, monthly allowances for internet bills, child care allowance for new mothers/single parents.
• Half-yearly performance appraisals.
• Flexible working hours.
• Competitive salary.

Working Hours: Full-time (40 hours/week) with flexible working hours.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive with 2-5 years of experience in Bengaluru. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Promptcloud operates in the IT Services and IT Consulting industry, focusing on big data solutions and web data extraction services.

Company Size: Promptcloud has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Promptcloud was founded in 2009 and has since grown to serve customers across the globe with valuable data to suit their business needs.

Company Description:

• Promptcloud is a leading web data crawling & extraction company, serving customers across the globe with valuable data to suit their business needs.
• Based on the Data-as-a-Service (DaaS) model, Promptcloud uses cloud computing & machine-learning techniques to offer big data solutions to enterprises.
• The company aims to put reliable data at the heart of every business to fuel success and transform the lives they touch (of their customers and their people) while on this journey.

Company Specialties:

• Big Data Solutions.
• Deep Crawl & Refresh Crawl.
• Cloud Computing Solution.
• Low Latency Crawls.
• Hosted Indexing.
• Hosted Web Extraction Solution.
• Custom Crawling Solutions.

Company Website: https://www.promptcloud.com

ASSUMPTION: Promptcloud's focus on data-driven solutions and its remote work culture make it an attractive option for marketing professionals seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing and advertising.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with various teams, including Sales and Product.

Work Arrangement: This role is on-site, based in Bengaluru, India, with flexible working hours.

Growth Opportunities:

• Advancement to Senior Marketing Executive or Marketing Manager roles as the company grows.
• Expansion of responsibilities based on performance and interest in other marketing disciplines.
• Learning and development opportunities through half-yearly performance appraisals and a focus on continuous learning.

ASSUMPTION: Promptcloud's focus on growth and development makes it an attractive option for marketing professionals seeking to advance their careers in a supportive and innovative environment.

🌍 Location & Work Environment

Office Type: Promptcloud has an on-site office in Bengaluru, India, with a remote-friendly work culture.

Office Location(s): 16192 Coastal Hwy, Lewes, Delaware 19958, US (Headquarters); Bengaluru, India (On-site Office)

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third-largest city in India by population.
• The city is known for its vibrant tech industry, with many multinational corporations having a presence there.
• Bengaluru offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options.

Work Schedule: Full-time (40 hours/week) with flexible working hours.

ASSUMPTION: Bengaluru's thriving tech industry and cultural diversity make it an attractive location for marketing professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate marketing skills and problem-solving abilities.
• Final round interview with the hiring manager to discuss career growth and expectations.

Key Assessment Areas:

• Digital marketing skills and experience.
• Campaign planning and execution abilities.
• Data analysis and interpretation skills.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences.
• Prepare examples of successful digital marketing campaigns you've led or contributed to.
• Demonstrate your understanding of Promptcloud's business and the role's responsibilities during the interview.

ATS Keywords: Digital Marketing, Lead Generation, Social Media Marketing, Email Marketing, Google Adwords, Paid Media Strategies, B2B Marketing, SaaS Marketing, Web Design, WordPress

ASSUMPTION: Promptcloud's hiring process is designed to assess candidates' marketing skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Agile CRM.
• Google Analytics.
• Social media platforms (LinkedIn, Facebook, Twitter, Quora, Reddit).
• Google Adwords.
• WordPress.

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Great Culture.
• Great Colleagues.
• Learning and Growth.

Work Style:

• Self-driven and proactive.
• Collaborative and team-oriented.
• Adaptable and open to learning new skills.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams to achieve common goals?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Promptcloud values a strong work ethic, collaboration, and a commitment to continuous learning and growth in its employees.

⚠️ Potential Challenges

• The fast-paced nature of the role may require quick decision-making and adaptability.
• The on-site work arrangement in Bengaluru may not be suitable for candidates who prefer remote work or live outside of the city.
• The role may require occasional work on weekends or outside of regular business hours to meet campaign deadlines.
• The competitive nature of the digital marketing industry may present challenges in achieving campaign targets.

ASSUMPTION: While these challenges exist, Promptcloud's supportive work environment and focus on employee growth help mitigate potential obstacles.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Demand Generation Specialist role in other organizations, with a focus on lead generation and campaign management.
• Promptcloud's focus on data-driven solutions sets it apart from other companies in the IT Services and IT Consulting industry.
• Career progression in this role may lead to Senior Marketing Executive or Marketing Manager positions, with opportunities for expansion into other marketing disciplines.

ASSUMPTION: While this role shares similarities with other digital marketing positions, Promptcloud's unique focus on data-driven solutions and its remote-friendly work culture make it a distinctive opportunity for marketing professionals.

📝 Sample Projects

• Developing and executing a social media campaign to generate leads for a new product launch.
• Optimizing email marketing campaigns to improve open rates and click-through rates.
• Conducting market research and analysis to identify new opportunities for lead generation.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Executive role at Promptcloud.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for a Marketing Executive at Promptcloud?
• How does the company support the professional development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does the company approach work-life balance, and what resources are available to support employees in this regard?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight relevant marketing skills and experiences.
• Prepare examples of successful digital marketing campaigns you've led or contributed to.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.