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Marketing Executive

Aramark
Full-time
On-site
Hatfield, Hertfordshire, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Aramark

πŸ”Ή Location: Hatfield, Hertfordshire, United Kingdom

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-24

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (4 days) and Hybrid (1 day)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing strategy and campaign activation across multiple university campuses
  • Supporting regional initiatives and bringing bold brand visions to life
  • Crafting engaging social media content, rolling out digital campaigns, and redesigning hospitality spaces
  • Collaborating with diverse teams and managing multiple campaigns

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving local campaign success while supporting regional initiatives.

πŸ“‹ Key Responsibilities

βœ… Delivering and executing local marketing strategies and campaigns across multiple campuses

βœ… Supporting brand and campaign activations across additional regional sites

βœ… Working on brand redesign and rebranding projects for in-house brands

βœ… Designing marketing collateral across a wide range of disciplines

βœ… Collaborating on outlet design and staging to enhance customer experiences

βœ… Co-creating and promoting company initiatives / campaigns

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong project management skills to juggle multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in marketing strategy, social media, digital marketing, and copywriting within a fast-paced commercial environment

Required Skills:

  • Proven experience in marketing strategy, social media, digital marketing, and copywriting
  • Creative flair for graphic design and developing compelling marketing collateral
  • Excellent communication and project management skills
  • Collaborative mindset with the ability to manage multiple campaigns across diverse teams and locations

Preferred Skills:

  • Experience working in the higher education sector
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing with a focus on strategy, social media, and digital marketing. Experience in the higher education sector is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: Up to Β£40,000 per year (DOE)

Benefits:

  • Pension scheme
  • Life assurance
  • Generous annual leave that increases in line with service, with the opportunity to purchase more
  • Employee assistance programme, available for free 24/7
  • Access to a network of trained mental health champions
  • Access to deals and discounts from many organisations
  • Many opportunities to try out the culinary genius of our teams

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (4 days on-site, 1 day working from home)

ASSUMPTION: The salary range is competitive for the marketing industry in the United Kingdom, with a focus on experience and skills. The benefits package is comprehensive and includes health, wellness, and work-life balance initiatives.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Aramark is a global leader in food, facilities management, and uniform services, operating in various industries, including healthcare, education, business services, and sports and leisure. The company is publicly traded and has a significant presence in the United Kingdom.

Company Size: Aramark has over 10,000 employees in the United Kingdom and is part of a global workforce of over 270,000 employees. This size offers opportunities for career growth and development within the organization.

Founded: Aramark was founded in 1959 and has since grown into a multinational corporation, providing services to clients in over 19 countries.

Company Description:

  • Aramark UK focuses on delivering innovative and sustainable food, facilities, and uniform services to clients in various sectors
  • The company is committed to creating a diverse and inclusive workplace, with a strong focus on employee well-being and development
  • Aramark UK is dedicated to supporting local communities and reducing its environmental impact through various sustainability initiatives

Company Specialties:

  • Patient & Retail Food Services
  • Facility Services
  • Environmental Services
  • Asset Solutions
  • and Uniforms

Company Website: https://healthcareinsights.aramark.com/healthcareplus

ASSUMPTION: Aramark's size and global presence offer opportunities for career growth and development within the organization. The company's focus on sustainability and community engagement demonstrates a commitment to responsible business practices.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing strategy, social media, digital marketing, and copywriting. The role offers opportunities for career growth and development within the organization.

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, operations, and branding.

Work Arrangement: This is a hybrid role, with 4 days on-site (rotating) and 1 day working from home each week.

Growth Opportunities:

  • Progression to a senior marketing role within the organization
  • Expanding responsibilities and taking on additional projects or campaigns
  • Gaining experience in different aspects of marketing and potentially moving into a specialized role

ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a focus on gaining experience in various aspects of marketing and potentially moving into a specialized role.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Hatfield, Hertfordshire, with additional sites across the Home Counties and London.

Office Location(s): Hatfield, Hertfordshire; additional sites across the Home Counties and London

Geographic Context:

  • Hatfield is a town in Hertfordshire, located approximately 20 miles north of London
  • The area offers a mix of urban and rural environments, with easy access to London and other major towns
  • The region is well-connected by road and public transportation, with excellent links to major airports

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (4 days on-site, 1 day working from home)

ASSUMPTION: The location of this role offers a mix of urban and rural environments, with easy access to London and other major towns. The hybrid work arrangement provides flexibility and a balance between on-site collaboration and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the marketing team or senior leadership

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Social media and digital marketing skills
  • Graphic design and creative thinking
  • Project management and organizational skills
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing strategy, social media, digital marketing, and copywriting skills
  • Include examples of your graphic design work and any relevant marketing campaigns you have managed
  • Demonstrate your understanding of the higher education sector and Aramark's business by researching the company and its clients

ATS Keywords: Marketing strategy, social media, digital marketing, copywriting, graphic design, project management, collaboration, higher education, Aramark

ASSUMPTION: The application process for this role is typical for a marketing position, with a focus on assessing the candidate's marketing strategy, social media, digital marketing, and copywriting skills. Researching the company and its clients is essential for demonstrating a strong fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Google Analytics
  • Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Adobe Creative Suite, and various social media platforms. Familiarity with marketing automation tools and Google Analytics is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Service
  • Quality
  • People
  • Integrity
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering excellence
  • Adaptable and responsive to change
  • Committed to continuous learning and development

Self-Assessment Questions:

  • Do you align with Aramark's values of service, quality, people, integrity, and sustainability?
  • Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
  • Do you thrive in a collaborative and team-oriented work environment, with a focus on delivering excellence?

ASSUMPTION: Aramark's values emphasize service, quality, people, integrity, and sustainability, with a focus on delivering excellence and continuous learning and development. Candidates should assess their alignment with these values and the company's work style.

⚠️ Potential Challenges

  • Managing multiple campaigns and deadlines simultaneously
  • Balancing strategic thinking with hands-on execution
  • Adapting to a hybrid work environment and building relationships with remote team members
  • Navigating a large organization and building networks across different departments and locations

ASSUMPTION: This role presents challenges related to managing multiple campaigns and deadlines, balancing strategic thinking with hands-on execution, and adapting to a hybrid work environment. Candidates should be prepared to navigate a large organization and build networks across different departments and locations.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing positions in its focus on the higher education sector and the need to balance strategic thinking with hands-on execution
  • Aramark's size and global presence offer opportunities for career growth and development within the organization
  • Candidates with experience in the higher education sector may find this role more suited to their skills and interests

ASSUMPTION: This role differs from other marketing positions in its focus on the higher education sector and the need to balance strategic thinking with hands-on execution. Aramark's size and global presence offer opportunities for career growth and development within the organization.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new food concept on a university campus
  • Redesigning the branding and marketing materials for an in-house catering service
  • Collaborating with the facilities management team to enhance the customer experience through outlet design and staging

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Marketing Executive role, with a focus on driving local campaign success and supporting regional initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team structure and how this role fits within it?
  • What are the key priorities for this role in the first 30-60-90 days?
  • How does Aramark support the professional development and growth of its marketing employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Aramark foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These key questions help candidates assess the fit of the role within the organization, understand the priorities and challenges of the position, and gain insight into Aramark's commitment to professional development and collaboration.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing strategy, social media, digital marketing, and copywriting skills
  • Include examples of your graphic design work and any relevant marketing campaigns you have managed
  • Demonstrate your understanding of the higher education sector and Aramark's business by researching the company and its clients
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.