📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: Broughton Sanctuary
🔹 Location: Broughton Astley, Leicestershire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering engaging marketing campaigns across digital and traditional platforms
- Managing lead generation and nurturing campaigns
- Coordinating with the in-house creative team for content delivery
- Cultivating relationships with key influencers and retreat partners
- Supporting event marketing efforts
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a focus on driving results through effective marketing campaigns.
📋 Key Responsibilities
✅ Grow our retreat and holiday home prospect database using outreach prospecting tools and software
✅ Write compelling lead-generation landing pages, case studies, and e-guides to attract, educate, and engage new prospects
✅ Write and manage inspiring, conversion-driven weekly email newsletters
✅ Act as the link between marketing and the creative team, managing schedules, briefing content, and ensuring timely delivery of creative assets
✅ Cultivate relationships with key influencers and retreat partners across platforms such as LinkedIn, Instagram, and TikTok
✅ Support the promotion of events and retreats through engaging marketing collateral, email campaigns, and social media outreach
✅ Keep holiday cottage online content up to date across current and new partner profiles
✅ Work with the commercial and creative teams to write and curate promotional collateral
✅ Monitor marketing performance, analyse key metrics, and share insights to continuously improve campaign impact
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize marketing effectiveness.
🎯 Required Qualifications
Education: Marketing degree or equivalent experience
Experience: 2+ years of experience in a related industry role
Required Skills:
- Proven experience in digital outreach, lead generation, or email marketing
- Strong understanding of B2B buyer personas and customer journey stages
- Proficiency in CRM and marketing automation tools (e.g., Mailchimp, Monday.com, Pipedrive)
- Excellent communication and copywriting skills
- Strong project management skills with the ability to juggle multiple deadlines
- Experience in briefing and coordinating creative teams or freelancers
- Analytical mindset with the ability to interpret campaign data and optimise accordingly
- Self-motivated, highly organised, and results-focused
Preferred Skills:
- Experience in hospitality, wellbeing, or lifestyle marketing
ASSUMPTION: Candidates with a strong marketing background and a proven track record in digital outreach and lead generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Marketing Executive role in the UK)
Benefits:
- Flexible working hours available
- Career development opportunities
- Annual discretionary bonus
- Pension contribution
- Free access to Sanctuary Wellbeing Schedule
- Subsidised food at Utopia Bistro
- Family & Friends discounts on Sanctuary events and stays
- Opportunity to work in a beautiful and unique environment
- Free parking
Working Hours: Full-Time: 40 hours per week, with a Saturday rota included and a day in lieu
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive role in the UK, considering the experience level and location. Benefits are comprehensive and tailored to the unique environment offered by Broughton Sanctuary.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, focusing on wellbeing retreats, luxury travel, and eco-tourism
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 1097, with a rich history and a bold vision for the future
Company Description:
- Broughton Sanctuary is a leading retreat and regeneration centre nestled in 3,000 acres of stunning Yorkshire countryside
- Offers experience-based holidays, takeovers of historic houses, exploration of wellbeing centres, and inspiring event venues and locations
- Committed to nature recovery, sustainability, and eco-tourism
Company Specialties:
- Exclusive use and luxury travel
- Hospitality, conferences, and events
- Weddings and corporate events
- Board meetings, filming, and retreats
- Wellbeing, nature recovery, and sustainability
- Holiday homes and UK staycations
Company Website: broughtonsanctuary.co.uk
ASSUMPTION: Broughton Sanctuary's unique offerings and commitment to sustainability make it an attractive employer for candidates interested in wellbeing, hospitality, and eco-tourism.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the creative team
Work Arrangement: On-site, with flexible working hours available and a Saturday rota included
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding skills and expertise in digital marketing and wellbeing industry trends
- Potential to work on diverse projects and campaigns across various departments
ASSUMPTION: This role offers a unique opportunity for candidates to grow their marketing career within a dynamic and innovative company focused on wellbeing and sustainability.
🌍 Location & Work Environment
Office Type: A historic estate with modern facilities, set in a beautiful and unique environment
Office Location(s): Broughton Hall Estate, Skipton, Yorkshire BD23 3AE, GB
Geographic Context:
- Located in the Yorkshire Dales, offering a peaceful and picturesque work environment
- Close to major cities and attractions, providing easy access to urban amenities
- Ideal for candidates seeking a work-life balance in a stunning rural setting
Work Schedule: Full-Time, with flexible hours and a Saturday rota included
ASSUMPTION: The unique location and work environment at Broughton Sanctuary offer a compelling blend of rural beauty and professional facilities, appealing to candidates seeking a distinctive work experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site or virtual interview with the Marketing Manager and/or other team members
- Final interview or trial project to evaluate skills and qualifications
Key Assessment Areas:
- Marketing and digital outreach skills
- Communication and copywriting abilities
- Project management and organizational skills
- Cultural fit and alignment with Broughton Sanctuary's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital outreach experience
- Demonstrate your understanding of B2B buyer personas and customer journey stages
- Showcase your ability to manage multiple projects and deadlines
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Marketing Executive, Digital Outreach, Lead Generation, Email Marketing, B2B Buyer Personas, Customer Journey Stages, CRM Tools, Marketing Automation, Communication Skills, Copywriting Skills, Project Management, Creative Team Coordination, Analytical Mindset, Self-Motivated, Organised, Results-Focused
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing skills, cultural fit, and alignment with Broughton Sanctuary's values and mission.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Mailchimp, Monday.com, Pipedrive)
- Project management software (e.g., Asana, Trello, Monday.com)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: Candidates should be proficient in using marketing and project management tools to effectively manage campaigns and collaborate with the creative team.
👔 Cultural Fit Considerations
Company Values:
- Wellbeing and sustainability
- Collaboration and innovation
- Excellence and professionalism
Work Style:
- Creative and strategic thinking
- Data-driven and results-focused
- Adaptable and collaborative
Self-Assessment Questions:
- Do I have a strong commitment to wellbeing and sustainability?
- Am I comfortable working in a dynamic and collaborative environment?
- Do I possess strong communication and project management skills?
ASSUMPTION: Candidates who align with Broughton Sanctuary's values and work style are more likely to thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a unique work environment with a mix of historic and modern facilities
- Balancing creative and strategic thinking with data-driven optimization
- Working with a diverse range of stakeholders, including influencers, retreat partners, and event attendees
ASSUMPTION: These challenges can be overcome by candidates who possess strong project management skills, adaptability, and a results-focused mindset.
📈 Similar Roles Comparison
- This role focuses more on digital outreach and lead generation compared to traditional marketing roles
- Broughton Sanctuary's unique offerings and commitment to wellbeing set it apart from other hospitality companies
- Candidates can expect opportunities for growth and development within the company and the wellbeing industry
ASSUMPTION: This role offers a unique blend of marketing and digital outreach experience, with a focus on wellbeing and sustainability, making it an attractive opportunity for candidates interested in these areas.
📝 Sample Projects
- Developing and executing a targeted email campaign to attract new retreat attendees
- Creating engaging content for social media platforms to promote wellbeing offerings and holiday homes
- Collaborating with the creative team to design and produce promotional materials for events and retreats
ASSUMPTION: These sample projects illustrate the diverse range of marketing tasks and campaigns that candidates can expect to work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does the creative team collaborate with marketing to ensure timely and effective content delivery?
- What opportunities are there for professional development and growth within the company?
- How does Broughton Sanctuary support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and digital outreach experience
- Prepare questions that showcase your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application, expressing your enthusiasm for the role and asking if they need any additional information
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
