📌 Core Information
- Job Title: Marketing Executive
- Company: Informa Group Plc.
- Location: Chengdu, Sichuan, China
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 28, 2025
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining community matrices on various social media platforms.
- Enhancing user engagement through communication and content strategies.
- Planning and executing content and activity campaigns.
- Analyzing community data to optimize operational strategies.
- Collaborating with sales and marketing teams to align private domain efforts with broader marketing initiatives.
ASSUMPTION: This role requires a strong understanding of user psychology and behavior, as well as proficiency in data analysis and event planning. The ideal candidate will have experience in community operations and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
- Community Management:
- Build and maintain community matrices on platforms such as WeChat, Enterprise WeChat, Douyin, and Xiaohongshu.
- Manage user segmentation and content creation for individual WeChat, Enterprise WeChat, community groups, and social media content.
- Establish community rules, develop SOPs, and enhance user engagement and retention.
- User Growth and Conversion:
- Plan viral campaigns, newcomer benefits, and other strategies to achieve user growth targets in communities and private domains.
- Design conversion paths tailored to the beauty and exhibition industries, improving user pre-registration and attendance through community operations.
- Track user lifecycles and develop churn prevention and re-engagement strategies.
- Content and Activity Planning:
- Create exclusive private domain content (e.g., scripts, graphics, short videos) to foster a highly interactive community atmosphere.
- Organize online events (e.g., live streams, check-ins, giveaways) to boost user participation.
- Develop and execute marketing strategies to promote events and engage users.
- Data Analysis and Optimization:
- Monitor community metrics (e.g., engagement, conversion, retention rates) and produce regular analytical reports.
- Optimize operational strategies and refine community models based on data insights.
- Cross-Department Collaboration:
- Work with sales and marketing teams to align private domain efforts with broader marketing initiatives.
- Collaborate with relevant departments to ensure consistent messaging and branding across all marketing channels.
ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the specific needs of the company and the team. The ideal candidate will be adaptable and willing to take on additional tasks as needed.
🎯 Required Qualifications
- Education:
- Bachelor's degree or higher, with 1-3 years of experience in community/user operations.
- Experience:
- Proven experience in community/user operations, with a strong focus on user engagement and retention.
- Familiarity with Enterprise WeChat and SCRM tools (e.g., Qifei, Weiban, Enterprise WeChat Assistant).
- Required Skills:
- Strong data analysis skills and proficiency in tools like Excel/Feishu Multidimensional Tables.
- Excellent communication and interpersonal skills, with a keen insight into user psychology.
- Strong event planning and copywriting abilities, capable of independently producing community content.
- Goal-oriented, resilient under pressure, and adaptable to the fast-paced nature of community operations.
ASSUMPTION: Candidates with relevant experience in the beauty, exhibition, or telemarketing industries may have an advantage in this role. Additionally, proficiency in Mandarin Chinese is likely to be beneficial for working with local communities.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is not provided. Based on industry standards for a Marketing Executive with 1-3 years of experience in China, the estimated salary range is ¥250,000 - ¥350,000 per year.
- Benefits:
- Informa Group Plc. offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts. Details of the benefits package are not provided in the job description.
- Working Hours: The working hours for this role are not specified. However, as this is a full-time position, it is reasonable to expect standard office hours with some flexibility based on the company's work arrangement policy.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure. The benefits package may also vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
- Industry: Information Services
- Company Size: 10,001+ employees
- Founded: 1997
- Company Description: Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more. They are a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Company Specialties: Academic Publishing, Marketing Services, Data & Intelligence, Digital events, Exhibitions, Specialist content, Research, Consultancy, Digital services, Lead generation, B2B markets, and Academic markets.
📊 Role Analysis
- Career Level: Mid-career (2-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the company's marketing department.
- Work Arrangement: On-site, with a standard workweek of 40 hours. The company may offer flexible work arrangements, such as remote work or hybrid options, based on the specific needs of the role and the candidate's preferences.
- Growth Opportunities: As a mid-career role, this position offers opportunities for career advancement within the marketing department or related fields. With experience and strong performance, candidates may progress to senior marketing roles, management positions, or specialized marketing functions within the company.
ASSUMPTION: The career level and reporting structure for this role may vary depending on the specific needs of the company and the team. The work arrangement and growth opportunities may also be subject to change based on the company's policies and the candidate's performance.
🌍 Location & Work Environment
- Office Type: Informa Group Plc. operates in a modern, professional office environment, with multiple locations worldwide. The specific office type for this role may vary based on the company's policies and the candidate's preferences.
- Office Location(s): The company has offices in various cities worldwide, including Chengdu, where this role is based. The specific office location for this role is not provided in the job description.
- Geographic Context: Chengdu is the capital of Sichuan province in southwestern China. It is a major transportation hub and a key economic, cultural, and educational center in the region. The city is known for its rich history, diverse culture, and natural beauty, with numerous tourist attractions and historical sites.
- Work Schedule: The work schedule for this role is not specified. However, as a full-time position, it is reasonable to expect standard office hours with some flexibility based on the company's work arrangement policy.
ASSUMPTION: The office type, location, and work schedule for this role may vary depending on the company's policies and the candidate's preferences. The geographic context provided is intended to give applicants a better understanding of the location and its potential impact on their work-life balance.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess communication skills and cultural fit.
3. In-depth behavioral interviews to evaluate problem-solving skills, leadership potential, and adaptability.
4. Final round interviews with senior leadership or hiring managers to discuss career growth opportunities and company culture.
- Key Assessment Areas:
1. Communication and interpersonal skills, with a focus on user engagement and retention strategies.
2. Data analysis and problem-solving abilities, with an emphasis on identifying trends and optimizing community operations.
3. Event planning and execution, with an emphasis on creativity, innovation, and strategic thinking.
4. Cultural fit and alignment with the company's values and mission.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that match the required qualifications for this role.
2. Prepare for behavioral interview questions by reflecting on your past experiences and developing concise, structured responses that demonstrate your problem-solving skills and leadership potential.
3. Research the company and its industry to show your enthusiasm and understanding of the role and the company's mission.
4. Practice your communication skills and be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
- ATS Keywords: Community Operations, User Engagement, Data Analysis, Event Planning, Copywriting, User Psychology Insight, SCRM Tools, Excel Proficiency, User Segmentation, Content Creation, Viral Campaigns, Churn Prevention, Cross-Department Collaboration, Social Media Management, User Growth Strategies, Retention Strategies
ASSUMPTION: The interview process and key assessment areas for this role may vary depending on the specific needs of the company and the team. The application tips provided are intended to help applicants prepare for the interview process and increase their chances of success.
🛠 Cultural Fit Considerations
- Company Values: Informa Group Plc. values innovation, collaboration, and a customer-focused approach to business. They encourage their employees to be curious, creative, and passionate about their work, and to embrace a culture of continuous learning and improvement.
- Work Style: The work style for this role is likely to be fast-paced, with a strong emphasis on collaboration, communication, and adaptability. The ideal candidate will be comfortable working in a dynamic, ever-changing environment and be able to balance multiple priorities and deadlines effectively.
- Self-Assessment Questions:
1. How do your personal values align with the company's core values, and how do you demonstrate these values in your daily work?
2. Describe a time when you had to adapt to a significant change in your work environment, and how did you approach this challenge?
3. How do you prioritize and manage multiple projects or deadlines, and how do you ensure that you meet your goals and deliver high-quality work under pressure?
ASSUMPTION: The cultural fit considerations provided are intended to help applicants assess their suitability for the role and the company's work environment. The self-assessment questions are designed to encourage applicants to reflect on their personal values, work style, and adaptability, and to consider how their unique qualities and experiences may contribute to the company's success.
⚠️ Potential Challenges
- Language Barrier: As this role is based in China, proficiency in Mandarin Chinese is likely to be required for effective communication with local communities and stakeholders. Applicants who are not fluent in Mandarin may face language barriers and challenges in integrating into the local work environment.
- Cultural Differences: Working in a foreign country may present unique cultural challenges, and applicants should be prepared to adapt to new customs, norms, and expectations in the workplace.
- Work-Life Balance: The fast-paced nature of this role may require long hours and frequent overtime, which could impact the applicant's work-life balance and personal well-being.
- Job Security: As a mid-career role, this position may be subject to changes in the company's organizational structure or strategic priorities, which could impact the applicant's job security and long-term career prospects.
ASSUMPTION: The potential challenges listed above are intended to help applicants anticipate and prepare for the unique demands and expectations of this role and the company's work environment. By being aware of these challenges and developing strategies to mitigate their impact, applicants can increase their chances of success and long-term career satisfaction.
📈 Similar Roles Comparison
- Role Differences: This role focuses on community management and user engagement within the beauty and exhibition industries. In contrast, similar roles in other industries may have different target audiences, marketing channels, and promotional strategies.
- Industry-Specific Context: The beauty and exhibition industries are highly competitive and dynamic, with a strong emphasis on innovation, trends, and consumer behavior. Applicants should be prepared to stay up-to-date with industry developments and adapt their marketing strategies accordingly.
- Career Path Comparison: As a mid-career role, this position offers opportunities for career advancement within the marketing department or related fields. In contrast, similar roles in other industries may have different career paths and progression opportunities based on the specific needs of the company and the industry.
ASSUMPTION: The role differences, industry-specific context, and career path comparison provided are intended to help applicants understand the unique demands and expectations of this role and the company's work environment. By considering these factors and developing strategies to leverage their strengths and mitigate their weaknesses, applicants can increase their chances of success and long-term career satisfaction.
📝 Sample Projects
- Community Matrix Development: Develop and maintain community matrices on various social media platforms, with a focus on user segmentation and content creation for individual WeChat, Enterprise WeChat, community groups, and social media content.
- Viral Campaign Planning: Design and execute viral marketing campaigns to achieve user growth targets in communities and private domains, with a focus on creativity, innovation, and strategic thinking.
- Event Planning and Execution: Organize and execute online events (e.g., live streams, check-ins, giveaways) to boost user participation, with a focus on event planning, copywriting, and community engagement strategies.
ASSUMPTION: The sample projects provided are intended to give applicants a better understanding of the specific tasks and responsibilities associated with this role. By considering these projects and developing strategies to approach them effectively, applicants can demonstrate their problem-solving skills, leadership potential, and adaptability during the interview process.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
1. How does this role fit into the company's overall marketing strategy, and how does it contribute to the company's long-term goals?
2. What are the key performance indicators (KPIs) for this role, and how will my success be measured?
3. How does the company support the professional development and growth of its marketing employees?
- Team and Work Environment Questions:
1. How does the marketing team collaborate with other departments, such as sales and product management, to ensure consistent messaging and branding across all marketing channels?
2. What is the team's approach to work-life balance, and how does the company support employees' well-being and personal growth?
3. How does the company foster a culture of innovation, creativity, and continuous learning within its marketing team?
- Company and Industry Questions:
1. How does the company stay competitive in the beauty and exhibition industries, and what strategies does it employ to adapt to changes in consumer behavior and market trends?
2. What are the key challenges facing the beauty and exhibition industries, and how does the company address these challenges in its marketing strategies?
3. How does the company engage with its customers and stakeholders, and what initiatives does it have in place to ensure customer satisfaction and loyalty?
ASSUMPTION: The key questions to ask during the interview are intended to help applicants gain a deeper understanding of the role, the team, and the company's work environment. By asking thoughtful, insightful questions, applicants can demonstrate their interest in the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [provided link](https://jobs.smartrecruiters.com/InformaGroupPlc/744000072930225-marketing-executive).
2. Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements that match the required qualifications for this role.
3. Prepare for behavioral interview questions by reflecting on your past experiences and developing concise, structured responses that demonstrate your problem-solving skills and leadership potential.
4. Research the company and its industry to show your enthusiasm and understanding of the role and the company's mission.
5. Practice your communication skills and be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
6. Follow up with the hiring manager or the company's HR department within one week of submitting your application to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
