📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: AccorHotel
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating engaging digital content
- Driving both organic and paid campaigns to enhance social media presence
- Managing and growing the hotel’s database
- Collaborating on Public Relations strategies
ASSUMPTION: This role requires a strong focus on digital marketing and content creation, with a broad range of responsibilities that demand a versatile skill set.
📋 Key Responsibilities
✅ Create and curate engaging, impactful content across our platforms
✅ Drive both organic and paid campaigns, enhancing our social media presence and broadening our online reach
✅ Offer guidance on digital marketing strategies, SEO, social media marketing, and relevant analytics
✅ Craft persuasive monthly e-newsletters and internal materials that support all departments
✅ Manage and grow the hotel’s database, ensuring its continued success while providing monthly performance reports
✅ Collaborate with the Director of Sales & Marketing in managing Public Relations, with a special focus on bringing creative ideas to life
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively manage multiple responsibilities.
🎯 Required Qualifications
Education: Bachelor in UX & Website Design required
Experience: 2-5 years of experience in marketing, digital content creation, or a related field
Required Skills:
- Proficient in major social media platforms and social media management tools
- Strong knowledge of UX and website design
- Excellent verbal and written communication skills
- Strong analytical skills
Preferred Skills:
- Knowledge of Adobe Suites, Canva, CapCut, HTML, and other social media applications
- Understanding of historical, current, and future trends in the digital content and social media space
ASSUMPTION: Candidates with a strong background in digital marketing, content creation, and website design will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AUD 73,000 - 75,000 per year plus super (estimated based on industry standards for a Marketing Executive in Sydney)
Benefits:
- Career mobility opportunities within our International Hotel Group
- Global perks in hotels and Accor partners
- Fun, supportive, and collaborative working environment
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive in Sydney. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on providing a wide range of accommodation options and experiences for guests.
Company Size: AccorHotel is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Accor was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- AccorHotel is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries
- The group offers 45 hotel brands, from luxury to economy, and a wide range of services, including restaurants, bars, spas, and co-working spaces
- AccorHotel is committed to sustainable development and responsible tourism
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse range of brands provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, content creation, or a related field.
Reporting Structure: The Marketing Executive will report directly to the Director of Sales & Marketing.
Work Arrangement: This is an on-site, full-time position, with the possibility of occasional remote work for specific tasks.
Growth Opportunities:
- Potential career progression within the Sales & Marketing team or other departments within AccorHotel
- Opportunities to work on diverse projects and gain exposure to various aspects of the hospitality industry
- Access to global perks and career mobility opportunities within the international hotel group
ASSUMPTION: This role offers strong potential for career growth and development within AccorHotel, given the company's extensive global presence and diverse range of brands.
🌍 Location & Work Environment
Office Type: The role is based at the Novotel Sydney Darling Square, a contemporary hotel located in the heart of Darling Harbour.
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge
- Sydney offers a vibrant cultural scene, with numerous museums, galleries, and festivals throughout the year
Work Schedule: The role requires a standard full-time work schedule, with the possibility of occasional flexible hours for specific tasks or events.
ASSUMPTION: The Novotel Sydney Darling Square offers a modern and dynamic work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Director of Sales & Marketing
- Final interview with the General Manager or another senior team member
Key Assessment Areas:
- Digital marketing and content creation skills
- Creativity and strategic thinking
- Communication and interpersonal skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, content creation, and website design
- Prepare examples of your previous work, such as social media campaigns, blog posts, or website designs, to showcase your skills during the interview
- Research AccorHotel and the Novotel Sydney Darling Square to demonstrate your enthusiasm for the role and understanding of the company's mission and values
ATS Keywords: Digital marketing, content creation, social media, SEO, analytics, UX, website design, Adobe Suites, Canva, CapCut, HTML, communication, collaboration, strategic marketing, Public Relations, database management, e-newsletter design
ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's digital marketing and content creation skills, as well as their creativity, communication, and interpersonal skills.
🛠️ Tools & Technologies
- Adobe Suites
- Canva
- CapCut
- HTML
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The Marketing Executive will be expected to have proficiency in various digital marketing and content creation tools, as well as a strong understanding of SEO and analytics.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative
- Creative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you passionate about digital marketing and content creation?
- Can you effectively manage multiple responsibilities and prioritize tasks?
- Do you have strong communication and interpersonal skills?
- Are you committed to delivering high-quality work and driving results?
ASSUMPTION: AccorHotel values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table. Candidates who align with the company's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- The role may require working non-standard hours to support events or campaigns
- The position involves managing multiple responsibilities and may require prioritizing tasks and deadlines
- The role may require occasional travel to attend industry events or conferences
- The Sydney office is located in a bustling urban area, which may present challenges for those who prefer a quieter work environment
ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be prepared to manage multiple responsibilities and potentially work non-standard hours to support the hotel's marketing efforts.
📈 Similar Roles Comparison
- This role differs from other marketing positions in the hospitality industry, as it focuses specifically on digital marketing and content creation for a single hotel property
- In comparison to marketing roles in other industries, this position offers the opportunity to work in a dynamic and customer-facing environment, with a strong focus on creativity and innovation
- Career progression in this role may involve moving into a broader marketing or management position within AccorHotel or another hospitality company
ASSUMPTION: This role offers a unique opportunity to focus on digital marketing and content creation for a single hotel property, with the potential for career growth and development within the hospitality industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a hotel event or special offer
- Creating and designing an e-newsletter to showcase the hotel's amenities, services, and upcoming events
- Conducting keyword research and on-page optimization to improve the hotel's search engine rankings
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Marketing Executive role at the Novotel Sydney Darling Square.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Sales & Marketing department?
- How does this role contribute to the overall success of the hotel and the AccorHotel brand?
- What opportunities are there for professional development and growth within the company?
- How does the hotel support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position and potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, content creation, and website design
- Prepare examples of your previous work, such as social media campaigns, blog posts, or website designs, to showcase your skills during the interview
- Research AccorHotel and the Novotel Sydney Darling Square to demonstrate your enthusiasm for the role and understanding of the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
