Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling multi-channel content for global education events
• Analyzing campaign performance data to drive results and optimize marketing efforts
• Ensuring brand excellence and quality standards across all marketing communications
• Collaborating cross-functionally with sales teams, conference teams, designers, web teams, and external partners
• Supporting exhibitor and sponsor success through tailored marketing solutions

ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and data analysis. The ideal candidate will have experience in marketing, preferably within the education or events industry, and be comfortable working in a fast-paced, global environment.

📋 Key Responsibilities

✅ Create and manage multi-channel content, including social media, digital platforms, and email campaigns, to drive meaningful engagement and align with objectives

✅ Analyze campaign performance metrics to identify trends and opportunities, then implement evidence-based enhancements to maximize ROI and audience engagement

✅ Maintain brand excellence and quality standards by ensuring all marketing materials adhere to brand guidelines and meet high-quality benchmarks

✅ Drive cross-functional collaboration by working seamlessly with various teams to align marketing efforts with broader organizational goals and facilitate integrated campaign execution

✅ Support exhibitor and sponsor success by addressing exhibitor marketing needs and fulfilling sponsorship deliverables with attention to detail

✅ Demonstrate adaptability in a dynamic environment by embracing emerging priorities with agility and resourcefulness, proactively identifying and responding to changing marketing needs within the organization

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be a self-starter with initiative who proactively identifies opportunities beyond assigned tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in marketing, preferably within the education or events industry

Required Skills:

• Enthusiasm and willingness to learn and develop
• Good time management, problem-solving, and organizational skills
• Positive attitude and team player
• Adaptable problem-solver with natural intuition and ability to thrive in dynamic environments
• Self-starter with initiative who proactively identifies opportunities beyond assigned tasks
• Quick learner who eagerly embraces new tools, platforms, and technologies
• Socially engaging team player who contributes positively to team culture and dynamics
• Passion for digital marketing with genuine interest in emerging trends and strategies
• Strong copywriting abilities and attention to detail
• Social media enthusiast who enjoys building and growing online communities
• Strong relationship-builder who connects easily with others
• Growth-oriented thinker with enthusiasm for continuous learning and development
• Solutions-focused approach to challenges and obstacles
• Willingness to travel occasionally

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools
• Knowledge of the education industry

ASSUMPTION: While a degree in marketing or a related field is preferred, Informa values enthusiasm, adaptability, and a willingness to learn. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (based on industry standards for entry-level marketing roles in London)

Benefits:

• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most of us balancing time in the office with working remotely.
• Great Community: A welcoming culture with both in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks.
• Broader Impact: Take up to four days per year to volunteer, with charity match funding also available.
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. Informa supports and encourages internal job moves when it's time for the next step.
• Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Personal Benefits: A flexible range of personal benefits to choose from, plus company-funded private medical cover.
• ShareMatch Scheme: Allows you to become an Informa shareholder with free matching shares.
• Strong Wellbeing Support: Through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more.
• Recognition for Great Work: With global awards and kudos programs.
• International Collaboration: As an international company, you have the chance to collaborate with teams around the world.

Working Hours: 37.5 hours per week, typically Monday to Friday, with flexibility to work from home occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual compensation may vary based on experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.

Company Size: Informa has over 10,000 colleagues across 30 countries, providing a fantastic, inclusive community with opportunities for growth and development.

Founded: Informa was founded in 1998 and has since grown into a global leader in its industry.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• They are a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: Informa.com

ASSUMPTION: Informa's diverse range of businesses and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Marketing Executive will report to the Marketing Manager within the GESS Education team at Informa Connect.

Work Arrangement: This role is based in London, England, with occasional travel required for events and meetings. The role offers a hybrid work arrangement, with most colleagues balancing time in the office with working remotely.

Growth Opportunities:

• As part of Informa's commitment to continuous learning and development, the Marketing Executive will have access to bespoke training, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
• Informa supports and encourages internal job moves when it's time for the next step in an employee's career.
• With over 10,000 colleagues across 30 countries, Informa offers ample opportunities for career growth and development within the company.

ASSUMPTION: The Marketing Executive role provides an excellent starting point for a career in marketing within the global events industry. With Informa's commitment to learning and development, as well as its international presence, there are numerous opportunities for growth and progression within the company.

🌍 Location & Work Environment

Office Type: Informa's London office is a modern, collaborative workspace with a mix of open-plan and private spaces, designed to foster creativity and productivity.

Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a rich history and a thriving business ecosystem.
• The city is well-connected by public transportation, with numerous attractions, restaurants, and cultural institutions nearby.
• London is home to a diverse range of industries, providing ample opportunities for networking and professional development.

Work Schedule: The Marketing Executive role follows a typical Monday to Friday workweek, with core hours of 9:00 AM to 5:30 PM. However, the role may require occasional travel and flexibility to work outside of these hours to support events and campaigns.

ASSUMPTION: Informa's London office provides a dynamic, collaborative work environment that supports the Marketing Executive's growth and development. The city's vibrant culture and extensive professional network offer numerous opportunities for learning and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with additional team members or stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Candidates' understanding of the role and its responsibilities
• Candidates' digital marketing skills and experience

• Candidates' ability to analyze data and drive results
• Candidates' creativity and ability to craft compelling content
• Candidates' cultural fit with Informa's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that demonstrate your fit for the role.
• Prepare examples of successful marketing campaigns you've worked on, emphasizing your contributions and the results you achieved.
• Research Informa's business and the GESS Education portfolio to show your enthusiasm and understanding of the company and its events.
• Be prepared to discuss your long-term career goals and how this role fits into your plans.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

ATS Keywords: Marketing Executive, Digital Marketing, Content Creation, Campaign Management, Data Analysis, Brand Management, Cross-Functional Collaboration, Exhibitor Support, Adaptability, Problem Solving, Time Management, Copywriting, Social Media Engagement, Relationship Building, Growth Mindset, Digital Marketing, Continuous Learning, Solutions Focused

ASSUMPTION: Informa's hiring process is designed to assess candidates' skills, experience, and cultural fit with the company. By preparing thoroughly and demonstrating your enthusiasm for the role, you'll increase your chances of success in the interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Marketing Executive will be expected to have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Integrity
• Accountability
• Respect
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and innovative
• Adaptable and resourceful

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with emerging priorities and changing marketing needs?
• Are you a strong relationship-builder who connects easily with others, both internally and externally?
• Do you have a growth-oriented mindset and enthusiasm for continuous learning and development?
• Are you a solutions-focused problem solver who can tackle challenges and obstacles with a positive attitude?

ASSUMPTION: Informa values candidates who align with its core values and work style. By assessing your fit with these aspects, you'll increase your chances of success in the interview process and long-term happiness in the role.

⚠️ Potential Challenges

• The role may require occasional travel to support events and meetings, which could be challenging for candidates who prefer a purely remote work arrangement.
• The fast-paced, dynamic nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The role may require working outside of typical business hours to support events and campaigns, which could be challenging for candidates with personal commitments or responsibilities that conflict with these hours.
• The role may involve managing multiple projects simultaneously, which could be challenging for candidates who struggle with time management or organization.

ASSUMPTION: By understanding the potential challenges of the role and assessing your fit with these aspects, you'll be better prepared to succeed in the Marketing Executive position and make informed decisions about your application.

📈 Similar Roles Comparison

• Marketing Coordinator: This role focuses more on administrative tasks and supporting marketing campaigns, whereas the Marketing Executive role requires more strategic thinking and independent project management.
• Event Marketing Manager: This role is more specialized in event marketing, while the Marketing Executive role is broader in scope and encompasses various marketing channels and tactics.
• Digital Marketing Specialist: This role is more focused on digital marketing channels, while the Marketing Executive role requires a broader skill set, including content creation, brand management, and cross-functional collaboration.

ASSUMPTION: By comparing the Marketing Executive role to similar positions, you'll gain a better understanding of the unique aspects of this role and how it fits into the broader marketing landscape.

📝 Sample Projects

• Developing and executing a social media campaign to drive event attendance and engagement
• Analyzing campaign performance data to optimize marketing efforts and maximize ROI
• Creating and managing email marketing campaigns to nurture leads and drive conversions
• Collaborating with designers and web teams to create visually appealing and user-friendly marketing materials
• Supporting exhibitor and sponsor success by addressing marketing needs and fulfilling sponsorship deliverables

ASSUMPTION: By reviewing sample projects relevant to the Marketing Executive role, you'll gain insight into the types of tasks and responsibilities you can expect in the position and how your skills and experience align with these requirements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for GESS Education and Informa Connect?
• What opportunities are there for growth and development within the GESS Education team and Informa Connect?
• How does Informa support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the most challenging aspects of this role, and how has the previous Marketing Executive approached them?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the Marketing Executive position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. job posting
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that demonstrate your fit for the role.
• Prepare examples of successful marketing campaigns you've worked on, emphasizing your contributions and the results you achieved.
• Research Informa's business and the GESS Education portfolio to show your enthusiasm and understanding of the company and its events.
• Be prepared to discuss your long-term career goals and how this role fits into your plans.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.